New 2024 Toyota Tacomas ARE NOT SELLING… Here’s Why! 

Sorry I misspoke a little toward the end… I’m thinking the new 6th Gen 4Runner TRD Pro will be $68-70K… since the new Tacoma TRD Pro will be over $65K. The 4Runner is generally just a little more… crazy.

Failing reliability? Corporate greed? Lagging sales? Toyota is getting more American by the day.

Toyota is building it cheaper in Mexico and selling it for PREMIUM 😂

Toyota taking the V-6 out of the Tacoma and the V-8 out of the Tundra was a HUGE mistake.

The Tacoma was a reliable, simple truck for regular people. Now they are packed full of tech and features no one needs and are loaded with emissions crap. No thanks. Keep it.

$10K is not enough, more like $25-30K I'm glad people are not buying.

We need to send a message to Toyota. You can KEEP your 2024 Tacoma’s!

81k for a tundra!?! Holy shit

These are not 50k trucks. I love that people are coming together and saying no with their wallets. Enough is enough from these greedy dealers.

Not interested in buying a tacoma anymore..

A $60,000 truck with a 4 cylinder engine worth about $1,000. Nope.

America should get rid of dealers that do price gouging and let the people buy directly from the manufacturer.

I bought a used '12 Tundra 4x4 double cab two years ago. It has the 5.7 and was under 90k miles for $25k. I have had ZERO issues.👍

sorry to curse but toyota really fucked up these prices are just insane

Toyota isn’t getting my money. Toyota has let us all down Untamed

A $2,500 discount is nothing on a $50K truck. Insulting.

I bought my Tacoma TRD Off Road new in 2002 for $22K. I’m still driving it today and blue book is about $7K so I spent $15K to drive it 22years. That’s less than a $1000 a year. It has 180,000 miles and still runs like new.

It’s really unfortunate that Toyota has put greed before quality and affordability.

It was my dream truck.... I'm not interested anymore. I bought my house 10 years ago for a little over 100k, no way this is worth almost half of that.

Totally agree, I am not paying $60K for a 4 cylinder that IS NOT AS GOOD LOOING AS THE PREVIOUS GENERATION. You have a truck with good sales, good looking, and the leadership decides to gamble with that?

Too much greed, when you look at the auto prices compared to 2019, these hikes are well beyond inflation

Can’t believe Toyota has become such an expensive brand.

I can't imagine paying $50k for a tiny 4cyl pickup truck.....

This is why I will be holding onto my 2017 Tacoma forever

I'm glad I got my 4Runner in 2021 ($41K) and Tacoma in 2022 ($43K). Holding on to both indefinitely.

Tacoma sales will struggle for the following 3 reasons: 1. 4-Cylinder Engine 2. 4-Cylinder Engine 3. 4-Cylinder Engine

Why would I want a new car when I have a functioning car that is already paid off?

I am hanging on to my 1992 Toyota SR5 4x4 extended cab (manual) pickup. Bought it new in 1991. Looks like new, works great (220,000 miles), and feels solid. Roll up windows. No computer screens. Simple truck. Toyota has to get back to basics! My next Toyota will be an old used one (if I can find one). No turbo.

I'm sitting in my brand new 2024 Nissan Frontier Pro 4x, fully loaded. V6 and made in America. I love it. These are the reasons I went to Nissan.

Glad to see you no longer sugar coating things. Your last several videos have been hard hitting. I agree with you 100%. The fan boys hate me, but I have been a Toyota owner for over 40 years. Longer than you've been alive. I haven't bought any since I bought my 21 Taco in April 21. So until this economy breaks and Toyota comes back to earth and acts decent again, they won't pull a dime from me. Keep up the good work on the videos.

47k for a 4Runner SR5 premium? That’s insane. I will keep my 2016 for 10 more years.

My 2018 Tacoma’s A/C evaporator started leaking, and then noticed an oil stain around the front timing cover seal. I only had 125k miles on it. After seeing that the new Tacoma only has a turbocharged 4 cylinder sealed the deal for me not to get one. I bought a 2023 Frontier instead.

Thanks for all of the content and info!

Cancelled my refundable deposit on a 24 Tacoma

Remember when the politicians said NAFTA would keep prices low? 🤣

The tumbleweed under the bumper of the silver Tundra says it all.... Maybe add a sign swaying in the distance and a door slamming open and shut in the wind..... hahahaha

Great video, you hit nail on the head!Thanks!

Record profits since 2020 tells me it isn’t inflation it’s G R E E D.

cheapest tacoma were used by the laborers in the past. but now it is not for the ordinary people.

Some of those cost more than my house did.

Thanks for the info/ video, you seem very knowledgeable and I agree with everything you said. Keep up the good fight . We appreciate it.

Roman from TFL said SR5s aren’t selling, because all of the customers are waiting for the higher trims. He is so out of touch.

Basically Toyota is including the mark up into the msrp!!

I recently bought a '24 Tacoma TRD Off Road for 45k total with taxes. I haggled it down. Here in San Antonio the TRD Off Roads are selling fast and the Tacoma TRD Sport is selling slowly. The Tacoma SR5'S are selling way slower. I'm happy with my truck. It handles great. It looks great. I get a lot of compliments.

Bought a 2015 right before they switched to the “improved” 3.5L. Mine is a 4x4 SR5, extended cab, with the 4.0L and six speed manual. I got almost everything the TRD package offered except for the decals, which I’ve never been a fan of. I paid $32,500 and thought that was a bit steep. Ain’t no way I’d pay almost double that for a turbo four with a battery pack.

Wait for the "Chimichanga Edition" for $70,000

Ppl don’t like turbo and overpriced cars.

My 2022 Trd off road was assembled in Baja Mexico, but are the major components still built in Japan. Like the 3gen was?

Thanks man!! nice video.

Nissan Frontier, 300 HP, naturally aspirated V6, made in the USA, $47K. They look pretty good too! Ref. Scotty Kilmer’s recent endorsement.

The real question is why are they even in the 50's? Should just raise them to 80k or higher. Not like lowering the price to 40k is going to make a lot of lower range salary people come out to buy. They made the decision that only higher income people can afford their trucks. Dealers don't even order many base models.

Thank you as always!

I have a 2017 gmc sierra that was built In Mexico. What a disaster! Transmission redone . Both front wheel bearings. Rear light harnesses. The ceiling lights over the windshield fell down . Plus plus plus. What a disaster it has been.

I want a Toyota truck Made in JAPAN- V-6 no batteries, and a great stereo. OR- A toyota HILUX CHAMP, sold out of INdia for the grand total of $13,000 US DOllars. We need the Champ in our American Toyota dealerships, it is the bomb of utilitarian Truck at a reasonable price.

Bought a 2020 SR5 4Runnner Premium in summer of 2020 for about $38K. Now it's $47K+. Nuts.

I got very lucky getting my 2023 trd off road with the pro package for 43k a few months ago. Plan on holding on to this truck for life

Just found a 2022 tacoma 4x4 with 8k miles. So glad i bought it and didn't wait for 2024

Low balling for high demand quality trade in value models while they increase prices for new models. If you've got a nice rig keep it, let them eat cake.

The 4 banger turbo motor looks like spaghetti nightmare ! I'll pass .

Thanks for the great video. I own a 2018 4Runner TRD pro and it is a great vehicle and I’m thinking on getting the new 2025 trailhunter but I sure don’t want to pay over $70K

people need to vote with their dollars and stop this insanity

Of course. Raptor for $57k and the frontier pro4x for way less… the reliability excuse can only go so far. Cheers untamed!

They need to come down about 30%.

I have a 2000 4runner limited with 200,000 miles on it that I still love to drive. I would rather put $400 to $600 a year in maintenance and repairs than pay out the $ss for a new Tacoma.

Frontier is sounding so much better. 3.8 Naturally Aspirated V6 with hydraulic steering. Those 2 alone make me want the frontier over the tacoma

I'm old enough to remember the 1988 Toyota truck. It had a EFI engine good ac with R12 in it you would freeze with it. You could buy them for $7500 brand new made in Japan. Now look at Toyotas 50k for a Mexican Tacoma.

I paid 55k for my fully optioned out 22 trd off road Tundra. These Tacoma’s should be 30k.

I love that RU-vid ran a Nissan Frontier ad at the beginning of the video!

I got a 2024 Chevy Silverado 1500 with the inline 6, 3.0 Duramax turbo diesel for $54,120.00 at White's Mountain in Casper. Just a standard LT, 4x4 with heated front seats, heated steering wheel, 13.4" infotainment system. Sticker price was $61,026.00. Hasn't used any oil, despite what I heard online, used about 2 gallons of DEF in 1800 miles (I got it with 61 miles on the ODO). Toyota was my second choice because a Ram 1500 was not an option and the F-150 XLT's at Greiner in Casper start at $70,000 and climb, for an XLT half ton! Glad I stuck to my Chevy

4 banger over-priced Mexican truck w/ a Toyota label? NO MORE!!!

Nissan Frontier is the best midsize on the market right now

Mexico has 42 car makers in the country with around 500 different models being produced there. Its one of the best industries for automotive manufacturing. Whats wrong with that? I understand the sentiment due to less jobs in the USA but offshoring has been ongoing for decades. Newsflash, Toyota is not the only car manufacturer moving their assembly lines to Mexico. Companies like BMW, Ford, Teslas have all done this. Offshoring to Mexico was primarily triggered by the tariffs on China.

are the engines in the tundra the same that go into the new gx?

You are witnessing the end of the automotive industry. Find your local bicycle shop.

Auto makers have jacked up the prices on trucks by 35-40% in the last 4-5 years. The trd off-road force max is over $65,000. Absolutely INSANE for a Mexican-built truck. Nissan will be my next new truck, and even THOSE are too expensive. Toyota has lost a loyal customer with their price gouging.

To be fair to Toyota, a 1995 4runner SR5 had an msrp for $23000 roughly. In 2024 dollars, that’s $47,136. That 2024 4runner is within spitting distance.

This makes me feel good about my 2023 trd offroad I bought last August for sure

This crazy pricing is going to end up benefitting Nissan for sure. For $43k you can get a Frontier Pro4x with a V6.

Too expensive. Gen 6 4runners likely to top over 70k. Those will sit, too. All old gen tundra, tacoma, gen 5 4runners values will go up due to new gens having massive price increases.

Informative video, thanks! Vote with your dollars people.

Are the parts also made there or is just assembled?

I have read comments from some people defending this pricing as being commensurate with inflation. Perhaps, however unless income rises similarly, it’s a moot point because people can’t afford these.

Nissan Frontier V6 gas is the new king.

I still have the original window sticker for my 2003 V8 4runner limited 4x4 ($40,400). That's the equivalent of nearly $69k today. So prices aren't totally out of whack. Rather, the build quality and materials have declined

Still happy I got my 2013 TRD off road (salvaged title that was completely OeM rebuilt) was 18,750 with 22k miles.

I bought a Ford Ranger built in Tennessee and 10k cheaper with side boards, big digital screen and 7K lbs of towing capacity

Thanks for calling Toyota out. They have totally gone the wrong direction☹️🤷‍♂️

Great job. Truck prices have gone nuts.

It is all about the motor for me. I want a V6 not a turbo 4 cylinder. Made in Mexico is not a selling point. The frame rusting issue from Toyota is still fresh in my mind. Toyota needs to rethink who the customer is.

$50,000 for a truck and they put a prop rod under the hood.

My 2016 TRD OR was 34k. Yes it was 8 years ago but a 20k price hike over 8 years is crazy. Looks like I’m keeping mine

The Toyota dealer in Langely BC Canada refused to let us even test drive a vehicle when they found out we would not be financing through them. We walked quickly

Hey Untamed, I just test drove a 2024 Tacoma trd off road today and other than the new 8 speed gearbox, I wasn’t impressed. The initial throttle response (low range) was impressive but when I floored the throttle to get on the freeway, I wasn’t impressed compared to the 3rd gen V6 powerband. Noticed the cheapness of the interior with more cheap plastic than the previous gen Tacoma. The hood I could see vibrate on the rear of the hood closest to the windshield on the drivers side and again, the truck literally felt like a four cylinder that was out of juice when I got on it at freeway speeds. I know advocates like TRDJon, robmotive, and the TFE crew (among others) rant and rave about how infinitely superior it is to the “old gen” 3rd gen Tacoma but I’m not feeling or agreeing with their enthusiasm about this new platform. I guess I’m not drinking the same Toyota Kool-aid as they are, nor am I politically obligated to the Toyota higher ups as well. Love my 2022 3rd gen TRD PRO Tacoma and maybe I’d change my tune if they dropped the price(s) to a realistic MSRP but I know I’d be drinking the Toyota “Kool-aid” ad well. 😳

Nothing but sheer GREED

So what's the alternative, other than Nissan Frontier aren't they all 4cyl turbos? And the Frontier pricing is pretty much the same.

I like to overland and the main concern with the new Tacomas is reliability. How will the turbos hold up when I ford through deep water? How will it heat affect the turbos when you're going only 5 to 10 mph? Besides the reliability, part of NAFTA agreement is that products made outside the US should be less expensive because of huge tax breaks, no unions, no employee benefits, no OSHA etc. Manufacturers seems to have forgotten that part. However US consumerism has emboldened them to priced their products as if they were made in the US.

I've had 4 Tacoma's since 2005. I am on my last one. They lost me as a customer over pricing, and these changes to the engine. Yes yes, more power etc. But not for me.

The reason for lack of sales is because Tacos are first year models and prices are out of control.

i still remember tacoma used to price similar to corolla. 2004, loewest auto corolla cost 12999, a manual 2 seat tacoma cost 12999 as well.

Tacomas are selling like crazy where i live. Thanks for this info! it might be time to make a road trip!