New brand identity, design, and strategy by Dan Alexander + Co. for Caesarstone 

Set your dream in stone.
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New brand identity, design, and strategy by Dan Alexander + Co. for Caesarstone, the world’s kitchen countertop giant.
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“Every artwork begins with a blank rectangular surface. To create an immediate visual identifier for the brand, the new identity introduces the ‘Caesarstone Rectangle’, a distinct visual grid developed to associate Caesarstone with one simplified shape that symbolizes the brand’s product and its promise. Like a frame that focuses our gaze around a clear piece of reality, the 'Caesarstone Rectangle' is strong alone as a single instance and also powerful multiplied into a repeated pattern.״
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