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New Coke 

EmpLemon
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The story of the Fake Thing.
Create your own hated formula with Bespoke Post. Visit bespokepost.com/emplemon and use code "EMPLEMON" at checkout for 20% off your first box.
Contents:
0:00 Coke Is It!
2:58 No Sacred Cows
10:15 The Best Just Got Better
15:00 Catch the Wave
20:51 We Read, and We Listened
24:32 The Real Thing
Patreon: / emperorlemon
Twitter: / emperorlemon
References and Further Reading: pastebin.com/mubHGfuE
Music List: pastebin.com/8YH5e21x

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26 апр 2024

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Комментарии : 9 тыс.   
@POSTELVIS
@POSTELVIS 2 года назад
The fact that people spoke about new coke as if a family member had died just goes to prove what kind of grasp some companies have on us. Literally it was like they stopped manufacturing water.
@Web720
@Web720 2 года назад
Disney is the new Coke in this regard.
@JoePCool14
@JoePCool14 2 года назад
It's a bit disturbing. I enjoy products from certain companies, McDonald's, Apple, etc. But if say McDonald's changed the secret sauce on Big Mac's... I'm not gonna go bother protesting it. That would be ridiculous.
@rainbowresorts
@rainbowresorts 2 года назад
@@Web720 and nintendo is the new disney
@Web720
@Web720 2 года назад
@@rainbowresorts its both.
@joez.2794
@joez.2794 2 года назад
Worse. Nobody expects gam gam to live forever.
@shame2189
@shame2189 2 года назад
The fact that Bill Cosby left Coca Cola because the company _"hurt his credibility"_ is priceless.
@hackysmack
@hackysmack 2 года назад
Now the question is...the question is...was he raping before his credibility was hurt by New Coke, or after? Cause if after, I think we have a smokin' gun! /s (we don't)
@Ottophil
@Ottophil 2 года назад
Coca cola wakes girls up
@OctoLemon06
@OctoLemon06 2 года назад
@@Ottophil cocaine does that
@KP-hm1dn
@KP-hm1dn 2 года назад
In the 80s yes. It's not like this happened within the past decade lol
@shame2189
@shame2189 2 года назад
@@KP-hm1dn i just think it really shows how Cosby was upholding a kind and soft demeanor for a long time.
@gibby3767
@gibby3767 Год назад
The fact that guy lived by new coke and drank it until he died shows he actually stood by it, or he was petty af which is also comdendable
@1ntenc0
@1ntenc0 Год назад
I can't tell whether you meant "condemnable" or "commendable" and that honestly adds to this comment
@pashazitto627
@pashazitto627 Год назад
@@1ntenc0 lmao reading it back it's so much funnier, say it out loud "comdendable"
@JRC99
@JRC99 Год назад
@@1ntenc0 *YES.*
@thecannedslap
@thecannedslap Год назад
​@@1ntenc0 that bothers me so much
@jager0724
@jager0724 Год назад
​@@1ntenc0 I'd be impressed in either one of the cases. In case he really stood by it, shows he has (or rather had, during his life) a vision. In the other case, if he was petty, then that's a simple statement about sheer willpower. Both are commendable in my opinion
@geoffstockton
@geoffstockton Год назад
The idea of Bill Cosby being worried about new Coke ruining his credibility had me in tears laughing.
@Markos581973
@Markos581973 6 месяцев назад
Bill Cosby is victim of sour apples.
@biackopsspokciab6849
@biackopsspokciab6849 6 месяцев назад
​@@Markos581973I hope you are joking.
@howisthis8849
@howisthis8849 5 месяцев назад
​@@Markos581973you waited an entire year to say that?
@sjrem751
@sjrem751 5 месяцев назад
@@howisthis8849 he probably had just found this video and wanted to respond to the comment
@NobleNomad
@NobleNomad 5 месяцев назад
One needs to consider that some things about Bill Cosby might be made up. Then we have to consider projects/operations like Mockingbird.
@cartmann94
@cartmann94 2 года назад
As a former Coke executive once put it when asked about the theory that they failed New Coke on purpose so that Coca Cola Classic could succeed “We’re not that dumb and we’re not that smart.”
@Newportal1
@Newportal1 2 года назад
I could totally see that being uttered by a Simpsons Character. Maybe Mayor Quimby. Maybe the bald guy with the Moustache. Probably the bald guy with the moustache.
@poika22
@poika22 2 года назад
That's just what a smart person would say. It was 100% a publicity stunt.
@a7x5631
@a7x5631 2 года назад
I heard it's because they released Coke Classic with high fructose corn syrup instead of real sugar so people wouldn't notice the switch from the original Edit: He just mentioned it in the video lol I didn't get that far
@bighands69
@bighands69 2 года назад
They already had a winning formula and some stupid conspiracy attempt for marketing could just as easily backfire on them.
@humanzbornfresh
@humanzbornfresh 2 года назад
@@poika22 no, they’re genuinely not that smart. in retrospect it seems like a solid idea, but the logistics of creating, marketing and distributing an entirely new product costs billions all for the potential bump in sales it could bring to the existing formula. it would be way too risky for anyone to sign off on even if they had that idea, but i doubt they’d even considered it until new coke had already launched and failed.
@odiousmaxsstinkytrashbin
@odiousmaxsstinkytrashbin 2 года назад
After watching this I asked my parents if they remembered New Coke. Apparently one of my uncles and my father attended a baseball game and to promote New Coke a vendor was throwing free cans to people. One smacked my uncle in the head and knocked him out cold. Coca-Cola gave him around $10,000 or so because of it. To this day he says it's the only reason he likes New Coke.
@JoNarDLoLz
@JoNarDLoLz 2 года назад
"knocked him out cold" hehe
@TheCriminalViolin
@TheCriminalViolin 2 года назад
@@JoNarDLoLz Well to be fair... I guess he really did get a cold one
@murrdy
@murrdy 2 года назад
THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER
@murrdy
@murrdy 2 года назад
murrdy murrdy 0 seconds ago THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER OdiousMax's Stinky Trash Bin OdiousMax's Stinky Trash Bin 2 days ago (edited) After watching this I asked my parents if they remembered New Coke. Apparently one of my uncles and my father attended a baseball game and to promote New Coke a vendor was throwing free cans to people. One smacked my uncle in the head and knocked him out cold. Coca-Cola gave him around $10,000 or so because of it. To this day he says it's the only reason he likes New Coke.
@murrdy
@murrdy 2 года назад
ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-6bMLrA_0O5I.html
@bunsenn5064
@bunsenn5064 Год назад
Imagine if Coke never actually changed the recipe, they just named it “New” Coke as a social experiment to see what would happen
@spacecadet35
@spacecadet35 Год назад
The trouble is that the Old Coke had cane sugar as the sweetener and now it uses Corn Syrup. The taste is very bad and very inferior to coke made with cane sugar.
@coldguto
@coldguto Год назад
@@spacecadet35 as a Brazilian which only has cane sugar Coca Cola, I'd love to taste the corn syrup one just to bash on any American saying how much ours is superior
@cadettrev762
@cadettrev762 Год назад
@@coldguto Corn Syrup Coke isn’t bad. But yeah, Cane Sugar is undoubtedly better. Wish it was more accessible in the US
@_dinnerbox
@_dinnerbox Год назад
E
@Hard_Tea
@Hard_Tea Год назад
@@spacecadet35 coke had already started phasing in HFCS into their drinks before the new coke fiasco. By the time new coke debuted, old coke was already completely sweetened by corn syrup. People didn’t notice it then, and they probably don’t notice it much now.
@starlight4649
@starlight4649 Год назад
"our children will never know refreshment" I could not possibly imagine loving a soda so much that you make a sign and protest about it
@ClaytonBigsby01
@ClaytonBigsby01 9 месяцев назад
I don't know if they changed Sprite I might have to make a sign😂. That's the truly refreshing one 😂😂
@Jordannadroj20
@Jordannadroj20 8 месяцев назад
Europoor detected.
@joshuaduarte4505
@joshuaduarte4505 8 месяцев назад
Plenty of countries with higher gdps than the US
@joshuaduarte4505
@joshuaduarte4505 8 месяцев назад
In Europe that is
@Demortixx
@Demortixx 7 месяцев назад
People are stupid. Especially in the south
@rixrobin
@rixrobin 2 года назад
The crazy thing is that the marketing is so ingrained in our culture that it has literally become color association. Early in the video when you removed the coke logo and made it grey my mind instantly went to Diet Coke because that’s how they do their branding.
@PineappleSquuid
@PineappleSquuid 2 года назад
Ikr, it’s so interesting
@rohrbrot4563
@rohrbrot4563 2 года назад
Yea, I can't even see blue without thinking of Ikea.
@PineappleSquuid
@PineappleSquuid 2 года назад
@will make memes shut up
@Ttegegg
@Ttegegg 2 года назад
Oh god branding
@bunnyonabunwithagunnicepun5689
@bunnyonabunwithagunnicepun5689 2 года назад
Holy shit, PATTERN recognition!?
@CZsWorld
@CZsWorld 2 года назад
Her Slurm will taste foul. Which is why we'll market it as New Slurm. Then, when everyone hates it, we'll bring back Slurm Classic, and make billions!
@0uttaS1TE
@0uttaS1TE 2 года назад
I can still hear this line
@PoohhNani
@PoohhNani 2 года назад
Lmao Futurama was always ahead of it's time. Literally and figuratively
@wingedangel6030
@wingedangel6030 2 года назад
Today I finally understood that line.
@cooper9696
@cooper9696 2 года назад
@@PoohhNani that's not ahead of its time, that joke was parodying the new coke fiasco
@ToaArcan
@ToaArcan 2 года назад
@sisuphos They also did it in the Bongo comics, in an issue where Sideshow Bob has apparently had plastic surgery, and Bart and Lisa are trying to figure out which of three newcomers to Springfield is actually him, one of them is a homeless man who turns out to be the creator of New Coke.
@Glassandcandy
@Glassandcandy Год назад
When I was a kid we always went to this one ethnic gas station because they imported coke bottles from Mexico- the reason why we did this was because these particular bottles of coke still used cane sugar instead of corn syrup. I can’t tell you how much better this version of coke is. It’s just as sweet without the terrible aftertaste- it’s like a capitalist ambrosia.
@toonlinkluke
@toonlinkluke Год назад
mexicoke is still sold at some shops in the states and it is much better i agree
@scrubscrub4492
@scrubscrub4492 Год назад
Mexican Pepsi is also great, but unlike Coke you can get Real Sugar in a standard 12 pack for the blue.
@augustday9483
@augustday9483 Год назад
I buy cases of cane sugar Coke from my local Costco. One thing I've noticed with that stuff is that it doesn't leave a film on my teeth like corn syrup soda does.
@virginiasaintj
@virginiasaintj Год назад
"It's not different, they just use a different ingredient." Lmao what?
@augustday9483
@augustday9483 Год назад
@@triggered977 I'm literally holding a glass bottle of mexican coke in my hand right now, and the ingredient label says cane sugar. You are incorrect. "Ingredients: carbonated water, cane sugar, caramel color, phosphoric acid, natural flavors, caffeine." And I can taste the difference, it's night and day.
@Laz_RS
@Laz_RS Год назад
The introduction to High-Fructose Corn Syrup is what new Coke was all about. In the end, they got what they wanted as the corn syrup stayed.
@bradr3541
@bradr3541 Год назад
I feel like it was setup so people would be so happy to have regular coke back they wouldn’t notice the corn syrup or care as much if they did.
@vangelisgru7271
@vangelisgru7271 Год назад
Fda wins again
@SimuLord
@SimuLord Год назад
There are a lot of theories about Coke around this time, but I think the best word on the subject is from one of the executives, who said "We're not as dumb as New Coke made us look and we're not as smart as Coke Classic made us look."
@DiamondDust132
@DiamondDust132 Год назад
@@bradr3541 If so, it worked, but it's a pretty risky strategy honestly. I just can't imagine an entire boardroom of experienced businessmen would go, "Yes, let's risk our entire reputation on this plan." Maybe, but I doubt it personally.
@bradr3541
@bradr3541 Год назад
@@DiamondDust132 I honestly can’t think of any other realistic reason. I was alive when this happened. I never heard a single person say New Coke tastes better, ever. To be that big a company with a successful formula and try to literally throw the recipe away makes zero sense. Ok I came up with 2 possibilities. Maybe the ingredients had gotten more expensive and they were trying to cut costs Or maybe they pay some kind of huge payments to someone to use the original formula and we’re trying to end that by using a new formula. I don’t think either of those two are likely. By that point the recipe would be fully owned by coke.
@chaselegoman
@chaselegoman 2 года назад
Oh, to live in a time where advertising a failed soda was considered "hurting his credibility."
@yamo511
@yamo511 2 года назад
haha yeah i laughed at that part
@notalentbutsexy
@notalentbutsexy 2 года назад
he definitely did something that hurt his credibility ALOT more
@FFriday
@FFriday 2 года назад
Its just funny to think that a messed up marketing campaign not only generated huge revenue for coke at the end but also saved them from a PR nightmare that would have happened if bill cosby didnt stop doing buisness with them....maybe subway shouldve changed the taste of their sandwiches to achieve the same effect
@KaptainKommissar
@KaptainKommissar 2 года назад
@@wetoddedd what a legend
@wakkaseta8351
@wakkaseta8351 2 года назад
"Failed" only in the sense that it was cancelled by people throwing literal tantrums. The more things change...
@SolarSands
@SolarSands 2 года назад
"The release of new coke was the only time he ever agreed with Castro" as someone who has grandparents who escaped Cuba, that is the most savage roast I have ever heard from a Cuban relative.
@captainspock4370
@captainspock4370 2 года назад
Wow cuba
@Pyrus425
@Pyrus425 2 года назад
Imagine telling your son “I agree with the murderous dictator who forced us to flee the country.” Based Dad
@Joefrogigolo
@Joefrogigolo 2 года назад
Love your channel bro
@BobBob-qg4lo
@BobBob-qg4lo 2 года назад
Dude love your content
@anomynus
@anomynus 2 года назад
Solar Sands and EmpLemon are the same person. Gotta be. Right????
@theaccountcreated8962
@theaccountcreated8962 Год назад
I was an avid Coke drinker and worked at my parents’ grocery store during the switch. Having tasted Coke all my life and preferring it to many different drinks that I had access to, the taste of new Coke was absolutely different and much sweeter. We knew nothing of all the publicity stunts, we just knew people hated the taste. We kept cases of the old Coke, thinking we could sell them years later but then they changed back so quickly that we didn’t sell them. We all thought the “Classic” was different from the original so we tested the old Cokes against the Classic and there was a definite difference. The Coke of today is not what we drank up to that summer.
@donothingMTIAMG
@donothingMTIAMG Год назад
You are correct. ✅
@n646n
@n646n Год назад
That's like when they put coke in a different color bottle and people said they preferred the original one.
@deaj8450
@deaj8450 Год назад
If you can find coke made in Mexico that comes in the glass bottles still, they use cane sugar to this day. It's far better than regular coke.
@n646n
@n646n Год назад
@@deaj8450 They do not. Mexico switched a while ago. Coke sells glass bottles in some supermarkets that are made with cane sugar that say they're mexican but they aren't, they're just coke with cane sugar. You can go to Mexico and see that they use corn syrup.
@deaj8450
@deaj8450 Год назад
@@n646n those are the bottles I mean. Didn't know they weren't really Mexican, but that's what I've always heard them called and as you say what is printed on them. I'm certainly not suggesting anyone go to Mexico or ship it or something to buy coke
@raphaeldagamer
@raphaeldagamer Год назад
The reason New Coke failed is similar to why Oldsmobile took a hit in the '80s. Their advertising campaign was meant to appeal to the younger generation with the tagline "Not Your Father's Oldsmobile" which only served to push away the target demographic who were actually interested in the cars their parents owned, as well as alienating the already loyal consumers who thought the advertising campaign meant that something about the cars had been changed. New Coke tried to advertise how different it was from classic Coca-Cola, but Pepsi wasn't successful just because it was different from Coke. The only soda that profited off of Coke being Coke was Coke.
@TheSetkon
@TheSetkon 9 месяцев назад
Reminds me of when Scion tried appealing to young people but got mostly old people to buy them since they are just easier to enter than old sedans with higher ground clearance. ...also, boxy cars are the last thing I would think young people would have wanted, I have no idea what was Toyota thinking...
@JoeL-on9lg
@JoeL-on9lg 2 месяца назад
Coke-ception
@zacharyparker995
@zacharyparker995 2 года назад
Fun fact about Coke: In the Soviet Union, Coca-Cola was considered a symbol of American imperialism. When Dwight D. Eisenhower befriended Soviet general Georgy Zhukov during World War 2, he introduced Zhukov to Coca-Cola and he loved it. In order to avoid being branded as a traitor, Zhukov requested a colorless Coke so he could disguise it as vodka. It was pretty much Crystal Pepsi but fifty years early.
@ekmad
@ekmad 2 года назад
Coca-Cola was later distributed in the Soviet Union for senior Communist Party officials only as "Red Star Cola".
@leatheryfoot6354
@leatheryfoot6354 2 года назад
Zhukov was a fucking gangster. Watch Death of Stalin (or a review of it) for an idea of the magnitude of the man's balls.
@zacharyparker995
@zacharyparker995 2 года назад
@@leatheryfoot6354 The Death of Stalin is an amazing film and I recommend it to everyone. It's very dark, but very funny.
@MrLTiger
@MrLTiger 2 года назад
another fun fact: that colorless coke was later rebranded (with a touch of extra acidity and lemon flavor) as clear coke
@ThomasRoiloup
@ThomasRoiloup 2 года назад
Crystal Pepsi, which I kind of liked back then as well.
@Haaambuurger
@Haaambuurger 2 года назад
From what I've heard, New Coke was better tasting when you just had a few sips, but was much less enjoyable if you had multiple cans or a big bottle. Coke's biggest consumers were (and are) the people who practically drink it instead of water. Imagine if they somehow changed the taste of all the water you drank, and you couldn't stomach it anymore, you'd probably start protesting.
@craftedteens
@craftedteens 2 года назад
That raises another good point; did the little taste testing ad campaign Pepsi did DIRECTLY just... fuck Cola over? With a single ad, they fucked up Coca-Cola's entire marketing LOL
@seronymus
@seronymus 2 года назад
Fun fact: The energy and processing etc used to make one liter of Coca-Cola costs 3 liters of water.
@dave2.077
@dave2.077 2 года назад
typical americans.
@franciasii2435
@franciasii2435 2 года назад
Utterly disturbing.
@warlockd
@warlockd 2 года назад
I think you hit the nail on the head. I can only tell the taste of Pepsi because I am/was one of those water drinkers. Just the slight off sweetness is enough for me to tell. I couldn't do that as a kid.
@chrisrunsthis
@chrisrunsthis Год назад
In my PR classes in college we weren’t allowed to do projects on New Coke because it was such a widespread disaster they figured there’s nothing more of value that can be said😂 glad someone made a video tho it is a cool topic for people who haven’t heard of it
@HungerGamesFan88
@HungerGamesFan88 11 месяцев назад
when was this? depending on the time frame this could be from amusing to hilarious. like, im just imagining the semester directly following this starting and the professor standing up, very first words to the class, being 'yes, we all heard about new coke, we all know what an absolute fuckup of a disaster it was, if you so much as ask if you can do this or that project on new coke you're booted from this course and you are fundamentally flawed human being. hello, i'm dr james, i'll be your marketing 301 professor for this semester'
@noahv.7388
@noahv.7388 Год назад
The vaporwave soundtrack on these corporate documentaries is the icing on the cake. Love your channel man.
@Viichan777
@Viichan777 Год назад
Most of it is instrumental versions of classic songs and video game music from persona 5 and smash bros
@totally.normal
@totally.normal 2 года назад
New coke was literally a successful mistake. The fact that so many people wanted the old coke was a giant advertising drop.
@michaellin4553
@michaellin4553 2 года назад
@keep rolling deez nuts are here
@Knuckles_la_Enchilada
@Knuckles_la_Enchilada 2 года назад
Kind of reminds me about the Sonic's movie old design
@SrSander
@SrSander 2 года назад
@@Knuckles_la_Enchilada its basically the same story in a way lol
@silvesta5027
@silvesta5027 2 года назад
I know Emp said in the video that New Coke was the outlier against the phrase ‘any publicity is good publicity,’ but in the end he was wrong. It was a hugely successful mistake that made people appreciate what they had (shitty sugar water with a different label on it ❤️)
@kaiserflxme
@kaiserflxme 2 года назад
I bet new coke was a disguise to make people forget what old coke taste like so they can remove the cocaine from it then bring it back but everyone would have forget the cocaine taste. Massive conspiracy theory i just made.
@Mattmann97
@Mattmann97 2 года назад
Reminds me of when they stopped making twinkies in 2012 for a while. I remember one woman on the news crying not just at the thought of her never eating a twinkie again, but of her kids never getting the experience either. That was when I realized how strong the bonds of branding can truly be, and none of us are safe from it.
@tylerlackey1175
@tylerlackey1175 2 года назад
Or she was just mentally ill and you're a redditor (not human)
@gabbo7101
@gabbo7101 2 года назад
twinkies arnt even that good though. God, people are just so dumb.
@valentineturkey8699
@valentineturkey8699 2 года назад
Twinkies tastes like chemicals and sweetener I don’t understand the emotional attachment
@CivilEngineerWroxton
@CivilEngineerWroxton 2 года назад
I saw a news story about a whole neighborhood of people that had gathered around the property where a Taco Bell had burned to the ground. These neighborhood people were crying uncontrollably, singing songs of tribute to the burned Taco Bell, getting on their knees and praying for the restaurant to be rebuilt very quickly because "we just CAN'T do without Taco Bell for that long. We'll have to move." The songs of tribute they were singing to the burned Taco Bell were written by those in attendance so it was all so bad it was making my ears bleed. But these people were being so serious and emotional and acting like someone had just murdered some people or something. It just made me sick to my very soul. I was like, "As a society, THIS is where we are now?" We might as well just go ahead and nuke ourselves at this point and start with the burned Taco Bell neighborhood. Then my neighborhood so I don't have to wait long. 🙄
@CivilEngineerWroxton
@CivilEngineerWroxton 2 года назад
@@gabbo7101 Twinkies are an abomination of nature.
@dkeener13
@dkeener13 8 месяцев назад
I was about 12 years old when this happened, and my dad drove trucks for the local coke bottler at the time. We were fierce coke partisans in the soda wars, and felt utterly betrayed by new coke. My dad stashed away several cases of old coke and we rode out the summer of discontent with a healthy supply of the real thing. The cokes we drank that summer tasted 10x better than any soda I've consumed before or since.
@exactlywherethefunbegins4977
This is just the perfect example of the phrase: “If it ain’t broke, don’t fix it.”
@Pyrus425
@Pyrus425 2 года назад
“I don’t smoke. I don’t chase other women. My only vice has been Coke. Now you have taken that pleasure from me.” God bless you angry 80s southerner!
@DixieSchizo
@DixieSchizo 2 года назад
Based as usual
@DinkyWaffle
@DinkyWaffle 2 года назад
80s? We're still like that
@colonelmustard2652
@colonelmustard2652 2 года назад
This guy gets it.
@Karlach_
@Karlach_ 2 года назад
Someone who didn't smoke in the 80s? Wtf
@johndoe6260
@johndoe6260 2 года назад
Sigma Grindest, Zero Smoking, Zero Wamen, 100 Coke
@gamesndebunker
@gamesndebunker 2 года назад
This guy could make the history of the phone book interesting
@NotFckingBen
@NotFckingBen 2 года назад
Dang, I completely forgot those existed
@GGPlex_
@GGPlex_ 2 года назад
I wanna see a phone book video now
@vanityvanityvanityvanity
@vanityvanityvanityvanity 2 года назад
I want this. This would be a sick video.
@marlonyo
@marlonyo 2 года назад
Did you know at one time there where books with everybodies name, phones and sometimes addresses and nobody care about the big doxxing book
@41chemist19
@41chemist19 2 года назад
He might actually do it just to meme
@fudalefu1
@fudalefu1 7 месяцев назад
I love the fact that this ultimately made people love coke more and sales actually increased. What an incredible thing.
@fkagamingcrafts6756
@fkagamingcrafts6756 Год назад
16:53 the issue with the mass dumpings is that you still bought the product.
@Larry
@Larry 2 года назад
I've had New Coke, if anyone wants to know what it EXACTLY tastes like, get a can of Pepsi and a can of Coke and mix it 80% Pepsi, 20% Coke and you have New Coke.
@X1Daring2
@X1Daring2 2 года назад
Hi Larry nice seeing you here, also I totally agree with you, honestly soda is soda lol xD
@CigsInABlanket
@CigsInABlanket 2 года назад
I wonder if the same people who can't tell the difference between coke and pepsi, are the same folks that value odd things, like -cockroaches from the ocean- lobster.
@m8x425
@m8x425 2 года назад
I'd say close but not exactly... add a tiny bit sugar or corn syrup, maybe. I was there during that era and I tired Coke 2 plenty of times but I NEVER finished a can of it because it was too sweet (but not overly sweet). It was one of those thing where it tasted good at first but the taste would wear on me..... kinda like the Burger King Whopper. It seemed like Safeway always had 16oz tall boy cans of Coke 2 on sale until 1987.
@ajvonline
@ajvonline 2 года назад
Lol not a bad recipe. But you forgot the last step - leave it out, uncovered, for 8 hours before drinking.
@TrapasaurusFlex
@TrapasaurusFlex 2 года назад
Why would I ruin a Pepsi with Coke?
@Diwasho
@Diwasho 2 года назад
People in the 80's: "This is awful, now our kids and their kids will never know the taste of the REAL Coke" Their kids and grandkids: "This is awful, now we'll never know the taste of improved Coke"
@VeeZzz123
@VeeZzz123 2 года назад
literally
@zzz_zzz_ZZZ_zzz_ZZZ_ZZZ_Z_z-ZZ
@zzz_zzz_ZZZ_zzz_ZZZ_ZZZ_Z_z-ZZ 2 года назад
cry about it
@xaviersaavedra7442
@xaviersaavedra7442 2 года назад
Tell me about it
@Diwasho
@Diwasho 2 года назад
@@zzz_zzz_ZZZ_zzz_ZZZ_ZZZ_Z_z-ZZ I don't care, I prefer Pepsi. It's just funny to observe. I'll cry about Crystal Pepsi though, but at least it was cancelled by Pepsi Co., not by the masses.
@_armoredglasscannon2520
@_armoredglasscannon2520 2 года назад
Now I’m more curious what is taste like
@NarlepoaxIII
@NarlepoaxIII 7 месяцев назад
It'll never cease to fascinate me how people will absolutely lose their minds over things that really don't matter at all.
@Eisenbison
@Eisenbison 5 месяцев назад
New Coke did have a different taste to it. Emp simply failed to cover the difference in taste or the change in formula in his 30 minute video on the subject. To quote the 2000s: "Epic Fail".
@skxj
@skxj 4 месяца назад
@NarlepoaxIII. It may not matter to you and it may not matter to me or thousands of others but it certainly matters to some and it mattered a whole lot. It's fascinating for sure.
@danielunalaska
@danielunalaska Год назад
I used this video as one of the sources for my Business Ethics final project, which I got an A on. Thanks, Emp for the quality content.
@Dr.Oofers
@Dr.Oofers 9 месяцев назад
Nice job 👍
@kadennelms8419
@kadennelms8419 Год назад
My grandpa worked for coke for decades. As a salesman he was able to keep some bottles of the old coke, new coke and classic coke. He keeps them up on a wall. Pretty cool
@295g295
@295g295 Год назад
Did he have 16 oz glass BOTTLES? ... sold in packs of 8 ... equaling 1 gallon total.
@runyourpocketz
@runyourpocketz Год назад
drink them
@Rpodnee
@Rpodnee Год назад
Neat.
@RealFaodail
@RealFaodail Год назад
Can yah reply to B sm’s comment?
@elchomper.1063
@elchomper.1063 Год назад
That's awesome if true I've collected coca-cola stuff for years. Glasses radios lighters ECT.
@Uniquenameosaurus
@Uniquenameosaurus 2 года назад
When you mentioned the CEO was a Cuban refugee, I was like "Wonder why he bothered to mention that" The irony the Fidel Castro set off the dominos that killed his favourite drink was such a hilarious connection to make.
@gandalf_thegrey
@gandalf_thegrey 2 года назад
because its fundamental information about a person thats how you introduce people
@samhill487
@samhill487 2 года назад
Gusano
@yoshimasterleader
@yoshimasterleader 2 года назад
I find it funny New Coke was accused of being the result of Communism and Capitalism from two different parties.
@Boredman567
@Boredman567 2 года назад
@@yoshimasterleader New Coke: The radical centrist's drink
@early2000skid
@early2000skid 2 года назад
Unique - be honest - do you watch empLemon bc after all the piracy you're worried about scurvy?
@solardisk3
@solardisk3 Год назад
Look closely at the logo design on the cans today. The silver stripe next to the white one was kept from the new Coke design, indicating the two were essentially mixed, where cane sugar was represented by the white stripe, and corn sweetener by the silver.
@ianjurkiewicz2432
@ianjurkiewicz2432 Год назад
Capitalists deriding new coke as a communist plot and communists deriding new coke as capitalist decadence is perhaps the greatest example of radical centrism I've ever seen.
@GELTONZ
@GELTONZ Год назад
You know, as a kid, I once saw a bottle of Coke II at a video rental store and didn't know what the deal was. I had always been fascinated by the idea of a SEQUEL to a soda. Because it's just so dumb.
@theraymunator
@theraymunator Год назад
babe wake up coke 2 just dropped
@theraymunator
@theraymunator Год назад
babe wake up coke 2 just dropped
@jjs8426
@jjs8426 Год назад
Dumb indeed my brother, wise you are 🙏🏻
@Itlivesinthewall
@Itlivesinthewall Год назад
Coke Goes To Hell: The Final Friday
@cadettrev762
@cadettrev762 Год назад
@@Itlivesinthewall Coke: The Dream Child
@ToomanyFrancis
@ToomanyFrancis 2 года назад
The failure of New Coke had nothing to do with the formula. They could have rolled out the new formula with a small announcement and no new branding and we would still be drinking it today. Changing the font on the cans at all was probably the largest marketing misstep ever.
@jaredbond7908
@jaredbond7908 2 года назад
absolutely what I was thinking....
@sct913
@sct913 2 года назад
New Coke was an intentional failure designed to disguise the fact they changed the formula. As evidenced by the fact that "Coca Cola Classic" was not the pre-New Coke formula.
@wolfetteplays8894
@wolfetteplays8894 2 года назад
Nope, it tasted like crap. I’ve had a vintage can
@jamozmynamoz6516
@jamozmynamoz6516 2 года назад
@@wolfetteplays8894 Could you imagine after so many years it would taste a tad bit different?
@coreblaster6809
@coreblaster6809 2 года назад
@@wolfetteplays8894 Oh hey everyone it's someone that can taste the difference between coke and pepsi wowie
@davecolquitt8388
@davecolquitt8388 7 месяцев назад
In the summer of 85, I was 12 turning 13... and I was at a summer school program at Purdue University. We were staying in one of the dorms and there were a couple of Coke machines on the main floor. We quickly depleted the old formula cans, which got replaced with New Coke, which was nowhere near as good. It was flatter and too sweet. A few of us explored the entire dorm, including the basement... and the little known, little used Coke machine down there... that was still full of the Real Thing! We held onto the secret the entire two weeks of the program!
@sebastianstephenson3176
@sebastianstephenson3176 Год назад
"Expectation that southerners would welcome any change with open arms" LMFAOOOOOOOOOOO
@Towelietowel
@Towelietowel 2 года назад
"I've got a feeling that for most people, Coke isn't supposed to taste good. All it has to do is taste how they remember." I recently came to a similar epiphany when it came to my favorite fast food, In-N-Out Burger. When people who didn't grew up on the west coast try it, they're often underwhelmed. Their burgers taste good, sure, but for people who swear by In-N-Out, I think it has more to do with the fact that a Double Double purchased today tastes identical to the Double Doubles they ate as children, whether that be 10 years ago or 50 years ago.
@tonnentonie2767
@tonnentonie2767 2 года назад
In n out is the best burger franchise ever.
@yuvalgabay1023
@yuvalgabay1023 2 года назад
I feel the same way about my neighborhood pizza place. No matter how many new pizza places open and become more modern .i still put the local one in my top 10
@Toddos
@Toddos 2 года назад
Yeah that’s how McDonalds built there brand. You’ll get the same Big Mac in London as you will in bumfuq, Idaho
@sharp14x
@sharp14x 2 года назад
All they have to do is think it tastes identical. Coke switched to HFCS after preventing everyone from tasting the real original coke, then claimed that was the original coke.
@supremeleadergnkdroid3202
@supremeleadergnkdroid3202 2 года назад
As a SoCal native, how dare you speak ill of the glorious In-N-Out
@NotLordAsshat
@NotLordAsshat 2 года назад
From what my dad says, Coke Zero basically tastes like New Coke but diet. He was around when new coke happened and was a big fan. He often would mess with his friends who didn't like new coke by tricking them into drinking it thinking it was the classic formula lol
@jackmeher1512
@jackmeher1512 2 года назад
Did they ever realize it through taste?
@greenoftreeblackofblue6625
@greenoftreeblackofblue6625 2 года назад
I like Coke Zero more than Coke.
@Pheatan
@Pheatan 2 года назад
If im going to drink a traditional soda its almost always a coke zero or a sprite. Its just not as pure sugar flavour as a lot of the other brands
@joez.2794
@joez.2794 2 года назад
@@Pheatan There's just something about a regular coke when you're extra hungry or extra thirsty though. Maybe with a slice of pizza. Favorite thing after an organized run. :-)
@mcbaws21
@mcbaws21 2 года назад
@@greenoftreeblackofblue6625 you like cancer more than diabetes frfr
@lune78
@lune78 Год назад
The way people reacted over a soda formula is just insane to me. It's... soda. Anyway, very interesting documentary!
@Xuurls
@Xuurls 26 дней назад
"But the one thing they love more than a hero is to see a hero fail, fall, die trying. In spite of everything you've done for them, eventually they will hate you" - Green Goblin
@theblade3487
@theblade3487 2 года назад
My father worked for coke as a driver during the whole fiasco. He thought that the 'New coke' was a marketing ploy to make Coke back on the minds on every American, no matter the reaction. Basically, they just wanted a major change no matter what that change was, because it got everyone thinking about them. Then, they very, very quickly had already sent Coke Classic cans to distributers to roll out, which was weird because making those cans and changing production facilities' formulas should have taken a lot longer. Guess that's why some coke-spiracies came out.
@southofheck
@southofheck 2 года назад
Bush did New Coke
@wyslink9354
@wyslink9354 2 года назад
normal people are smarter than executives me thinks
@ryanrzjr
@ryanrzjr 2 года назад
To quote an ex coke executive “we’re not that dumb, and we’re not that smart.” Maybe they just rushed the rebranding because they needed to meet financial goals. I can’t imagine a difference logo and formula would take that long for factories to adjust.
@ryanrzjr
@ryanrzjr 2 года назад
@@faithlifeworshipcenter460 I mean that sounds super compelling, but they took of the classic and are back to Coca Cola, and it has a different recipe. Also, not being able to keep the same name while changing the recipe sounds kinda unbelievable. Like, coke had changed it recipe a few times and I know for a fact other companies change recipes but keep the same name. If I am wrong here than egg on my face but it all just sounds like a stretch.
@tonethymcbuttox5830
@tonethymcbuttox5830 2 года назад
no publicity is bad publicity
@GravityTrash
@GravityTrash 2 года назад
It's funny how so many companies nowadays refuse to listen to a story like this. They change the formula, then blame the customer for not liking it, instead of just releasing it along side the old thing
@plasticweapon
@plasticweapon 2 года назад
if it was up to me we'd still have both!
@OhSoKatelyn1
@OhSoKatelyn1 2 года назад
because it takes from the OG product’s sales
@gandalf_thegrey
@gandalf_thegrey 2 года назад
@@OhSoKatelyn1 Which doesnt matter if you think about it if you have 20% market share with 1 product or 20% market share with 5 products doesnt matter At the end of the day you have 20% of the market and thus the money it brings. And a company like Coca Cola cannot claim how much more expensive it is to sell 2 diffrent Colas as to why they remove the old one. If you remove well liked stuff from your service you always will have complainers (if they have a reason or not doesnt matter// Remeber Windows XP and how outraged people were when the Microsoft support ended in 2014, 13 YEARS after release and either 2 or 3 newer OS (at least Vista and 7 were out at that point) have been released) If they wouldnt have SUCH a big company behind them, that drink wouldnt exist anymore. The risk is WAY to high. Also, since they fundamentally make the same drink both drinks costs the exact same, so no money lost. Also by diversifying your product range you actually get more attention than before (look at Cola now, they never have looked back) Thats for example why the super exclusive iPhone is now sold in 3 diffrent sizes at release instead of waiting half a year for an "S" version (well they still sell an S version after a year but still). Apple wants the people that like big phones and the want the people that like small phones. And coke just want to sell a drink. Give people options, step up your marketing and there you go. If you just release it separately you still have the potential to grow your market share (look at Coke Light or the newer Coke Zero)
@1mol831
@1mol831 2 года назад
I drink Pepsi so it doesn’t matter
@mehpainter
@mehpainter 2 года назад
Strong enough to make drastic changes, Too weak to ease consumers in!
@ChaosRevealsOrder
@ChaosRevealsOrder Год назад
00:49 That looks so creepy, Coca-Culta
@crazycattheboss
@crazycattheboss Год назад
Lol
@chuckyd7366
@chuckyd7366 Год назад
I’m going to make this point because I haven’t seen anyone make it yet. The original Coca Cola recipe used real cane sugar as a sweetener. Around the 70’s 80’s some products started implementing high fructose corn syrup as a sweetener to try and save on production costs because it was a cheaper alternative to sugar. When Coca Cola made the switch to New Coke in 84, one of the changes was they used high fructose corn syrup for the first time instead of sugar, which could have been part of the reason it wasn’t as popular as the original recipe. When New Coke made the switch back to Coca Cola classic, they didn’t switch back to sugar and continued to use high fructose corn syrup instead. So my conspiracy theory is that Coca Cola wanted to reduce production costs by switching from sugar to high fructose corn syrup, but it would have been noticeable if they just changed that ingredient over night without telling anyone, so new Coke was made, and always destined to fail, in order for Coca Cola to make that switch without everyone all of a sudden noticing. This is only in the US by the way. You can still get Coca Cola made with real sugar in Mexico, and most other countries in the world, and everyone I have asked says it’s better than the Coca Cola we have here in America.
@rhythmandblues_alibi
@rhythmandblues_alibi Год назад
I think the fact that the CEO wasn't fired, but instead, his tenure was considered a success, lends credence to your idea.
@charleserickson3499
@charleserickson3499 Год назад
Johnny Harris did a video on the myth of the Mexican coke 😁 tbh I think the difference in flavor comes from the glass bottle cause it's such a slight difference but it is noticeable. That's the real conspiracy, why did we switch from glass to plastic
@rhythmandblues_alibi
@rhythmandblues_alibi Год назад
@@charleserickson3499 amen to that!
@Jayce_Alexander
@Jayce_Alexander Год назад
@@charleserickson3499 meh, coke from Europe may not be made with cane sugar, but it is made with actual sugar rather than high fructose corn syrup, and it definitely tastes different. It comes in plastic bottles.
@charleserickson3499
@charleserickson3499 Год назад
@Jayce phthalates will get ya worse than the sugar 😉
@justderp5713
@justderp5713 2 года назад
It’s like Oreo. Oreo can literally sell the exact same cookies in the exact same package for the rest of time and make a billion dollars. Oreo makes alternate flavors all the time, but they never replaced the original. Coke thought re inventing the wheel was a good idea, should’ve just spent more on ads.
@thugpug4392
@thugpug4392 2 года назад
New coke worked and possibly allowed them to shift to the much cheaper high fructose corn syrup without people noticing.
@shorewall
@shorewall 2 года назад
It's like that College Humor skit for the Oreo CEO. :D
@r5LgxTbQ
@r5LgxTbQ 2 года назад
Oreo could probably get away with making Double-Stuf the normal Oreo. It's a straight upgrade.
@integratedfiction1434
@integratedfiction1434 2 года назад
Coke using Max Headroom as their spokesperson back then is the equivalent of them hiring a big Vtuber today and that's wild to think about
@ArcturusOTE
@ArcturusOTE 2 года назад
@@DigeeTheGenie The three arrows of soft drinks Against Coke, Pepsi, and uh idk Dr. Pepper?
@seronymus
@seronymus 2 года назад
>Max Headroom was a proto-Vtuber Topkek
@tashaem1
@tashaem1 2 года назад
Ironmouse promoting Sprite on ABC would be quite the head turner.
@bonogiamboni4830
@bonogiamboni4830 2 года назад
@@seronymus i can now out-meme people saying the annoying orange and the gorillaz were the first vtubers. I feel powerful.
@DragoonCenten
@DragoonCenten 2 года назад
Reminder that Dominos had a collaboration with Hatsune Miku.
@messeduplogic
@messeduplogic 7 месяцев назад
I had a college professor who was the VP of marketing at Coke during the time New Coke came out. He said it was both the best and worst publicity that could happen at a time like that.
@darkphotographerr
@darkphotographerr Год назад
Man, you make me nostalgic over times and events I've never even experienced. That's unbelievable.
@goodnessofcombat4549
@goodnessofcombat4549 2 года назад
To think that people really used to think this channel was dying out a few years ago. Right around when the downward spiral started I had almost completely lost interest in YTPs and a lot of other content I'd been watching at the time like let's plays and such. I took a year off of RU-vid for the most part and when I came back I saw how different the channel was and that it turned into what it is now. This is the only channel that I "grew up" with. It stayed in my interest for years longer than any other. When my old account of seven years was terminated, the first channel I decided to subscribe to was this one because it's almost synonymous with my RU-vid experience as a whole. My old channel has been here since the 10k mark. It's a neat phenomenon to grow up alongside a RU-vid channel, and this is the only one I've ever heard of doing it.
@tomiyu2297
@tomiyu2297 2 года назад
It's like this guy changed with us, I used to love YTPs and still watch them, but I just love video essays even more
@poppysilver
@poppysilver 2 года назад
I started watching around 2016, right around the time he started making more "rant" type videos which I really liked.
@User-ge7ni
@User-ge7ni 2 года назад
@@tomiyu2297 YTP are cringe
@vietnamsemonky4082
@vietnamsemonky4082 2 года назад
@@User-ge7ni Nah not at all, growing up with them was amazing zoomer
@honkamania1174
@honkamania1174 2 года назад
I loved EmpLemon YTP and im happy for him to adapt and evolve and continually grow his channel while others would fade away.
@exudeku
@exudeku 2 года назад
Branding is always the reason why you pay more than your average product
@henrycrabs3497
@henrycrabs3497 2 года назад
@purple X shut up
@shawklan27
@shawklan27 2 года назад
Yeah I feel popular sports teams are a great example of overcharging mundane products. Likke a single chelsea mug can be sold for like 12 pounds while you could just get a 4 generic functional mug set for like 8 quid on the same site. That's the power of expert branding folks!
@popopop984
@popopop984 2 года назад
I believe in pure evaluation of the goods but I know that takes too much energy so people prefer going to reliable brands. Yet branding doesn’t make something good right? Confusing.
@jakman2179
@jakman2179 2 года назад
Branding does more than that. It acts as a promise of consistency, security in the quality of the product. You get a coke, you know what you are buying. Go to McDonalds and you'll know the quality will be on par with pretty much every other McDonalds. This promise and the ease of making it known is why they can charge a premium, average quality or not. The Branding where you put a brand lable on something that isn't actually that product is just a way to create a cult. It's replacing religious iconography with product placements, and worse those who fall into it only exacerbate it. Die hard Fandoms are the ultimate form of these cults. They don't just like the product or comany, they worship it.
@VeganSemihCyprus33
@VeganSemihCyprus33 2 года назад
✌👉 The Connections (2021) [short documentary] 💖
@psyxypher3881
@psyxypher3881 Год назад
19:06 Ow. I FELT that.
@hmuhmunkunkuapua
@hmuhmunkunkuapua Год назад
if youve never had a soda that uses cane sugar instead of corn syrup, youre missing out.
@MrGidyup
@MrGidyup 2 года назад
This is really going to date me. Those taste tests lasted into the late 90’s. I remember only having only Coca Cola in my house growing up. My Dad hated the flavor of Pepsi. I ran into one of those taste tests in a mall in a Sam Goody. I was able to pick out the Coca Cola. The Pepsi spokesperson was not necessarily happy with me. I’m still to this day not exactly sure why.
@ODST_Republic
@ODST_Republic 2 года назад
It's marketing, you were supposed to pick the pepsi on accident in front of the other customers, and by doing so, you sponsored pepsi without pay
@NemoCat20
@NemoCat20 2 года назад
I 100% can tell the difference between the drinks. I cannot put my finger quite on the difference, but there is for sure! If I had been old enough for the taste test, I would have been honest too. 🙂
@chrismanaloe3507
@chrismanaloe3507 2 года назад
@@NemoCat20 pepsi is spicy. coke is just brown
@michaelweston1042
@michaelweston1042 2 года назад
@@chrismanaloe3507 RC cola is better.
@hylianro
@hylianro 2 года назад
To me, Pepsi is more flat with a sweeter flavor opposed to coke. I don't like too much sweetness and more carbonation is better
@monstersponge9096
@monstersponge9096 2 года назад
40 some odd years later, the story behind New Coke is still politically, economically and traditionally relevant, just through altered means.
@cujows1844
@cujows1844 2 года назад
What are these means
@carboncringe9558
@carboncringe9558 2 года назад
@@cujows1844 Competitive consumerism and population polarization for the sake of business.
@Zorro9129
@Zorro9129 2 года назад
@@cujows1844 Information warfare
@Jayce_Alexander
@Jayce_Alexander Год назад
In pro-wrestling, when a formerly beloved babyface starts losing the support of the audience you turn him into a heel for a little while, make the audience really hate him, and then switch him back to being a babyface. Generally the babyface is then welcomed back with open arms. The general idea is "how can I miss you if you won't go away?" It worked for Hulk Hogan, it worked for Coca-Cola.
@fudalefu1
@fudalefu1 7 месяцев назад
I can’t imagine the hubris of a man making the decision for replacing one of the most beloved and successful consumables the world has eve known. The original coke was literally older than he was. This wasn’t some technological advance. This is a man who thought he could change a flavor.
@TyDean4Real
@TyDean4Real 2 года назад
I don't know exactly why, but it's just weird knowing I'll never actually know what original New Coke tastes like...
@TheKNIGHTELFMOHAWK
@TheKNIGHTELFMOHAWK 2 года назад
It would be funny if they tried to bring it back
@TheMedicatedArtist
@TheMedicatedArtist 2 года назад
I like to imagine one of the new flavors is the original New Coke formula.
@cashplaybass
@cashplaybass 2 года назад
i’m not sure if he brings it up in the video or not but sometime around 2019 for the release of stranger things season 3 coke did a limited rerelease of new coke using the original formula, which i was quite interested in so i bought a case. it came with two cans of new coke and two stranger things theme coke glass bottles. if you’re wondering what it tastes like i think the closest thing that i could compare the “new coke taste” to would be modern diet coke, its just slightly sweeter coke. it left the same sort of aftertaste that diet does. TL;DR new coke basically tastes like diet coke.
@FelipeJaquez
@FelipeJaquez 2 года назад
The original "original" had actual cocaine in it so idk of we will ever
@halo2d
@halo2d 2 года назад
They should add it to the freestyle machines
@merk2364
@merk2364 2 года назад
These companies tend to forget after a while that the entire point of having a brand is consistency. Adding on top of is an entirely different ball game to completely replacing your flagship product.
@joez.2794
@joez.2794 2 года назад
I wonder if they were going for a "coca-cola was for boomers" thing in response to Pepsi's "younger generation" campaign? But yeah - companies do a mind-boggling amount of needlessly screwing with what works imo.
@Tony_Man
@Tony_Man 2 года назад
This could possibly be the reason why American luxury brands - Cadilac, Lincoln, and Chrysler - seem to grasp no baring of for newer generations, especially now. These brands threw away the old-school, couch-cushion, land yachts in order to appease the "sporty" and "stylish" designs the Europeans were riding on. Now, those brands are having a hard time even justifying keeping living on because they don't seem to have anything that made them. Yes, bad management and all that happened, but the thought's still there.
@MidlifeCrisisJoe
@MidlifeCrisisJoe 2 года назад
Not always. That's actually been McDonald's go to strategy since the start. Ray Croc wanted to create a restaurant chain who's whole appeal was that it would be consistent no matter where you found it, since the consumer would be assured that at least they'd know what they'd be getting where ever they were. The same philosophy works with chain hotels as well.
@CheeseMiser
@CheeseMiser 2 года назад
Consistency gets you nowhere, innovation keeps you alive
@joez.2794
@joez.2794 2 года назад
@@CheeseMiser You need both, genius.
@FluffyWeetBix
@FluffyWeetBix Год назад
Thank you EmpLemon, this video carried me into a 97 on an essay assignment. Was great reference for points to be made
@falconsplace1719
@falconsplace1719 4 месяца назад
The guitar solo that plays at 11:22 is called More Gun
@quantumphaser
@quantumphaser 2 года назад
As a veteran of the Cola Wars `84 - `88, I approve this video. I hope none of you ever have to experience the horrors I have.
@I_am_Mic
@I_am_Mic Год назад
one question tho, have you sticked to your guns and stayed with coke, despite the peer pressure it gave you when you drank the new formula? or did you switched to pepsi?
@peterbelanger4094
@peterbelanger4094 Год назад
Jolt Cola!..."Twice the caffeine, ALL the sugar!"
@quantumphaser
@quantumphaser Год назад
@@peterbelanger4094 💯👍 I loved that stuff! OG gamer drink
@ENigma-um8zw
@ENigma-um8zw Год назад
I was there for a tour, yeah I was in the shit, I had a New Coke t shirt, so I was New Coke in the streets but I was a Coca Cola Classic between the sheets as it were.
@mikehuff9793
@mikehuff9793 Год назад
I was in the fructose regiment myself. We got in many a sticky situation.
@KiwiChaos
@KiwiChaos 2 года назад
Crazy how hundreds of thousands will protest and rally because a company made a drink that studies showed was more enjoyable than their old one, but nobody says anything of the atrocities that Nestle commit lmao
@plasmicats2000
@plasmicats2000 2 года назад
Coca Cola themselves hired paramilitary to assassinate labor activists and union leaders in colombia
@t65bx25
@t65bx25 2 года назад
One incredibly simple and incredibly human factor: People react to what directly affects them.
@ileutur6863
@ileutur6863 2 года назад
They don't care cause it affects poor brown people thousands of miles away. No matter how much americans claim to fight racism, most of us are still like slaves to them
@i-never-look-at-replies-lol
@i-never-look-at-replies-lol 2 года назад
boo hoo hoo
@theabsolutetrashman3708
@theabsolutetrashman3708 2 года назад
What did Nestle do ?
@fiddleriddlediddlediddle
@fiddleriddlediddlediddle Месяц назад
I'd argue Coke is more recognizable than the stars. This is because I live with severe light pollution and have never seen the stars.
@ah1016
@ah1016 Год назад
As someone who lived through this as a kid and drank Coca-Cola every single day, new Coke tasted like crap. When they brought back the original, calling it "classic," it was obvious it was not the same formula. I switched to Pepsi and never looked back. Also, Diet Pepsi is so much better than Diet Coke.
@Supermoneygang12
@Supermoneygang12 6 месяцев назад
You couldn’t just drink water?
@barbaraferron7994
@barbaraferron7994 Месяц назад
I didn't drink Pepsi either and now I drink unflavored seltzer.
@4u1004me
@4u1004me 2 года назад
This is essentially the soft drink equivalent to the 2019 Movie Sonic design.
@MiguelGarcia-vj7oo
@MiguelGarcia-vj7oo 2 года назад
Good point. 💯
@diwajerebation4077
@diwajerebation4077 2 года назад
but we got the bad ending timeline
@MadGameBoy
@MadGameBoy 2 года назад
@@diwajerebation4077 what do you mean Original sonic design from original games everyone loved (coca cola) 2019 movie reveals bad design (new coca cola) Paramount backtracks, spends a buncha money and goes to a more classic design and releases the movie with the bad design all but forgotten (coca cola classic)
@genieinthepot2455
@genieinthepot2455 2 года назад
nah that design was genuinely horrific. It's like if the new coke formula made it taste like dirt.
@gregorymirabella1423
@gregorymirabella1423 2 года назад
@@diwajerebation4077 wdym? they fixed the design.
@TrevorNWhite
@TrevorNWhite 2 года назад
Sometimes I feel like things moving too fast and people making rash decisions only happen because of the modern internet, but seeing a guy start a whole organization and make merch to oppose a soda that was only originally around for under a year grants me some sobering perspective
@Personell101
@Personell101 2 года назад
Thank god it’s not just us.
@horpuscorpus8299
@horpuscorpus8299 2 года назад
The internet does help magnify human behaviors, yes
@Baryccyon
@Baryccyon 2 года назад
It’s a different kind of privilege
@Darknimbus3
@Darknimbus3 2 года назад
Well now you know. Trust me, things moving too fast and people making rash decisions were occurring for as long as humanity existed- tens of thousands of years before the internet was invented
@thecianinator
@thecianinator 2 года назад
never forget it!
@Kiiltec
@Kiiltec Год назад
Hearing about cosby saying new coke ruined his image... I'm internally laughing my ass off about that one.
@DavidMcCoul
@DavidMcCoul Год назад
Well-written and entertaining documentary!
@patrickholt8782
@patrickholt8782 2 года назад
This might be a small thing but I love how you pronounce foreign names without saying “I think I’m pronouncing it wrong but what ever.”
@el_tristo
@el_tristo 2 года назад
Yeah, imagine learning how to pronounce the name you're going to say in your scripted video. Real tired of the whole "Probably butchered that name lol" thing when you can just look it up
@gandalf_thegrey
@gandalf_thegrey 2 года назад
To be fair i absolutely hate to hear "Im pronouncing it wrong" because yeah, most of the time they do pronounce it wrong, but thats not the problem. I would never scold someone because his german is shite, especially foreigners AND especially specially foreigners that never learned the laguage it in the first place. But on the Internet you HAVE to be perfect or act like you would be sorry because Jeremy cant deal with the fact that spanish isnt spoken by everyone.
@gandalf_thegrey
@gandalf_thegrey 2 года назад
@@el_tristo Imagine being so upset that people do not speak your language. Also its rather difficult to "research" pronounciation. And even when you hear it, you have to LEARN it properly. If you disagree i would like to hear you say "Eichhörnchen" (Squirrel) without practicing it for hours. You are the problem people need to fcking APOLOGIZE for NOT speaking one of the thousands of languages of humankind. Imagine being that narrow minded
@StefanoFierros
@StefanoFierros 2 года назад
@@gandalf_thegrey I really love that germans never scolded me over my terrible language production skills when I was still actively practicing my language on poor tourists whenever I saw them, most old folks were really sweet and spoke slowly to me if I requested it. Frenchmen on the other side...
@TheKingOfBeans
@TheKingOfBeans 2 года назад
Americans constantly give English people shit for how they pronounce words in their own language. “Omg why do you say choobe instead of tooobe” 🤤 they can’t even say ‘pasta’ correctly
@TheMagicCuber
@TheMagicCuber 2 года назад
This is a really interesting video about consumerism. Even though I wasn’t alive to experience new coke, I’ve noticed the difference in taste between regular coke and the “Mexican coke” at chipotles and other places, the ones that still have cane sugar. I seriously prefer the cane sugar coke, even if it’s more expensive, but I know that they won’t switch back, and your video kinda proves that, even if they did switch to corn syrup. It’s a shame :(
@fffrrraannkk
@fffrrraannkk 2 года назад
It's too bad they don't sell a version with cane sugar in the US. Pepsi does it with Mountain Dew, so it's not unheard of.
@JoeMama-hu3wd
@JoeMama-hu3wd 2 года назад
Coke with cane sugar is really good. When I drank canned coke, it was a bit underwhelming.
@thelostmessenger
@thelostmessenger 2 года назад
My dad just goes to a Mexican store and gets a glass cola, he never gets canned
@lix0347
@lix0347 2 года назад
Living here in Texas allows me to buy the bottled coke and take them back to Mexico to get them refilled.
@fort809
@fort809 2 года назад
@@fffrrraannkk Gotta make sure we’re drinking our corn syrup
@SaucyBoy
@SaucyBoy Год назад
superb quality video, i was intrigued the whole way through
@poopypooporson1267
@poopypooporson1267 Год назад
This whole video was the best coke ad ive ever watched.
@joshstein9162
@joshstein9162 2 года назад
Nostalgia is the most effective marketing tactic the world has ever known. Linking people to times that are ostensibly more simple by comparison will win out in the end nearly all the time. As we stray farther into the future, there will always be part of the brain that yearns for the past. Discounting that fact is one of the biggest contributing factors to the fall of New Coke.
@AxxLAfriku
@AxxLAfriku 2 года назад
Don't let this distract you from the fact that I get bullied because my classmates think my videos are the worst. Please don't agree, dear josh
@VeganSemihCyprus33
@VeganSemihCyprus33 2 года назад
✌👉 The Connections (2021) [short documentary] 💖
@dethkillerspiral
@dethkillerspiral 2 года назад
2020 will be exempt from this
@asdfreii
@asdfreii 2 года назад
Nostalgia just ain’t what it used to be
@DixieSchizo
@DixieSchizo 2 года назад
True. I prefer Pepsi because that's what my step dad preferred and I remember stealing Pepsi's out of the fridge as a kid to have a nice treat
@Frongo
@Frongo 2 года назад
21:44 his statement aged like New Coke
@Formevagne
@Formevagne Год назад
One of the most well edited video essays I’ve seen on RU-vid.
@joeydelrio
@joeydelrio Год назад
original coke had real sugar, coke classic had synthetic sugar, that was the whole agenda behind the new coke media hype. it was never a mistake, it worked exactly the way they wanted.
@AskAir
@AskAir 2 года назад
Back when Bill Cosby could part ways with a brand to "save his credibility" 😂
@VeganSemihCyprus33
@VeganSemihCyprus33 2 года назад
✌👉 The Connections (2021) [short documentary] 💖
@DaksDoesStuff
@DaksDoesStuff 2 года назад
I once jokingly asked a stocker for Coke if New Coke was ever gonna return, and he said if it did, it probably would be called "Space Coke".
@luka.b3933
@luka.b3933 2 года назад
Amongus
@civilwarguy4740
@civilwarguy4740 2 года назад
Doesn’t their new flavor, starlight, say “space-flavored” on it
@Ben-ed4wx
@Ben-ed4wx 2 года назад
Wait they gave that new "space flavoured" Coke now.
@sorensoul
@sorensoul 2 года назад
@@civilwarguy4740 yeah it tastes like burnt ass
@haleywilson520
@haleywilson520 2 года назад
@@sorensoul it tastes like graham crackers! I love it actually. Not a fan of regular coke.
@haidernaeemmalana8601
@haidernaeemmalana8601 Год назад
I just realized (a) this is definitely something all of coke's executives have watched carefully and (b) this is probably a better and more in depth analysis of thier brand and product than thier own millionaire executives can come up with and (c) this is probably more than marketing bacherlors major learn in 4 years in a 30 min video. Emp is kind of a genius
@mahamnasir8814
@mahamnasir8814 Год назад
the music choices in this video are amazing oh my god
@josiahbartlet7840
@josiahbartlet7840 2 года назад
The story of New Coke remains influential as a cautionary tale against tampering with a well-established and successful brand We were taught that in my college marketing courses with New Coke as a key case study
@inneldaisher7400
@inneldaisher7400 2 года назад
Haha that reminds me of in my graphic design classes where we used minute maid for the same purpose, tweak the imagery of ur brand and people stop wanting ur product
@vyor8837
@vyor8837 2 года назад
Honestly, most of the complaining idiots should have been interned in an asylum.
@VeganSemihCyprus33
@VeganSemihCyprus33 2 года назад
✌👉 The Connections (2021) [short documentary] 💖
@harrisondansie9542
@harrisondansie9542 2 года назад
Thank you for your insights, Mr. President.
@DraphEnjoyer
@DraphEnjoyer 2 года назад
New Coke is actually a tale about how gullible and reactionary consumers are. People act like it almost ruined Coke but in reality it basically made them way more money in the long run
@Connorses
@Connorses 2 года назад
The most surprising thing to me was when you mentioned that Coke Classic wasn't even the same formula, since they had started using corn syrup, yet no one raised a huge fuss over that change. This means you were comparing the taste of New Coke and Coke Classic, but no one will never have the chance again to compare the taste of New Coke and Old Coke (the version from before New Coke).
@Goodsuh
@Goodsuh 2 года назад
You can actually, it’s called Mexican Coke
@TheRockerX
@TheRockerX 2 года назад
Most people outside the US drink coke that's made with cane sugar (Old Coke).
@MusicDecomposer
@MusicDecomposer 2 года назад
It would be funny if they brought it back and called it “Coke-Cane”.
@NoogahOogah
@NoogahOogah 2 года назад
Technically even Old Coke isn’t really the original recipe since the coca leaves now have to be stripped of cocaine. Who knows how that affected the flavor.
@chrish.942
@chrish.942 2 года назад
But Old Coke is essentially what's being sold in any country banning GMO foods, and some others I assume. Here we use beet instead of cane sugar, but sucrose really is just sucrose.
@nateg4582
@nateg4582 9 месяцев назад
New coke: we're an absolute failure. Dylan Mulvaney's Bud light endorsement: hold my beer
@ichster3629
@ichster3629 Год назад
I like how the TF2 guitar picks up intensity when the proposition of Southern Americans being ok with change is made.
@catgirldoll
@catgirldoll 2 года назад
Honestly, I think the taste difference mostly boils down to cane sugar vs HFCS. There's a reason many people buy "Mexican Coke" despite the price difference. As a comparison point, I tried A&W root beer with cane sugar, and it blows their HFCS root beer out of the water.
@bastian_5975
@bastian_5975 2 года назад
Except they switched in 1984, a year before new coke
@AspiringDevil
@AspiringDevil 2 года назад
Truth. I my local Mexican market pretty much pays its bills just buy selling Mexican Coke. Sugar Cane very clearly superior.
@eveei
@eveei 2 года назад
@@bastian_5975 Are u saying theyre wrong? the difference is huge
@KanyewestFT1W
@KanyewestFT1W 2 года назад
90% People probably can't tell the difference despite what you may believe. Infaxr Mexican coke now has a 50/50 of being cane sugar or HFCS, the preference is illusionary. Though some claim it does effect the "mouth feel" of it, that may be an illusion as well. I've even ran experiments on myself and my family to see if any of us could correctly guess which one was which. In many tests both were American coke and both were Mexican coke, to see if anyone could tell if they were tasting the same soda twice. Nope, none of us could. Its probably just the allure of the glass bottle or that it's slightly less carbonated that makes it preferred for some, but as of right now, I'm pretty confident in saying 99% of people will be unable to taste the difference.
@Boredman567
@Boredman567 2 года назад
The difference between corn syrup and cane sugar is overblown, but I'm sure plenty of people can taste a difference. Also, a lot of people assume that since it has a longer and more "scientific" name, that it must be some harmful chemical. As far as I know, nutritionally it makes no difference. They're both bad for you in significant quantities. I think the main reason why corn syrup is used so much is because the US government provides big subsidies to corn farms, which makes corn syrup very cheap.
@dirtyxbl
@dirtyxbl 2 года назад
Imagine getting up one day and making a sign that reads "our children will never know refreshment" and standing outside and protesting because a soda slightly altered its formula lol.
@t65bx25
@t65bx25 2 года назад
Not sure if today’s shenanigans are less or more bizarre.
@infanos3720
@infanos3720 2 года назад
@@t65bx25 today is more. Little in human history can and will top when a few years back a bunch of people tried to declare independece from their country, failled miserably, descended into a Lawless society rulled by criminal Warlords, started starving, needed to not only betray all their values but also ask the country they declared independence from to give them food, had some killings, implemented Race based segregation and finally colapsed. All under 9 days time.
@ileutur6863
@ileutur6863 2 года назад
Americans are special creatures.
@ileutur6863
@ileutur6863 2 года назад
@@infanos3720 You're referring to Portland, or the south? I genuinely can't tell
@infanos3720
@infanos3720 2 года назад
@@ileutur6863 its not that old.
@SeddincY
@SeddincY Год назад
I feel like they didn't really bring back the old formula. they just branded it as being the old formula. I dont think no one can really tell the difference between the 2 lmao.
@aronklemz8554
@aronklemz8554 Год назад
I lived through the "change". There was a definite difference in the taste. i also believe that over the following few years that they "slowly" changed the formula in "Classic" Coke, and all are now drinking "New" Coke. RC Cola probably resembles the taste of the "Original" Coke formula, IMHO.
@spacecadet35
@spacecadet35 Год назад
The major difference between old coke and the current version is that the old version had to have at least 50% cane sugar in it. After the New Coke episode, they introduced the "old" recipe, but used zero percent cane sugar. If you want to notice what the difference do a blind taste test on US coke and Mexican or kosher coke.
@OtakuUnitedStudio
@OtakuUnitedStudio Год назад
@@aronklemz8554 If that were the case, the brief time they had New Coke available for the promo with Stranger Things wouldn't have worked at all.
@vin_sirr8838
@vin_sirr8838 Год назад
I love these type of videos with random things make into long and entertaining videos
@clowntown5768
@clowntown5768 2 года назад
16:28 he could never win an argument with his name being Gay
@Problematist
@Problematist 2 года назад
I always thought the worst thing about it is that they decided to name it "New Coke" and "Coke 2.0". Like no product is named that way except maybe Nintendo games. Names are everything when it comes to beverages so they could've easily just called it Coke Max when rereleasing it.
@kingbowser6991
@kingbowser6991 7 месяцев назад
I drive around all day for work, Bless you for your videos, your a hero that doesn’t wear a cape.
@BarrettSlimmer
@BarrettSlimmer 10 месяцев назад
I think New Coke allowed Coke to introduce high frutose corn syrup, a different taste for the 99year old formula. Without a example to compare to, the public greatfully accepted the orginal Coke back with cheaper ingredients and with a new starburst after taste Coke now had.
@smoker6683
@smoker6683 2 года назад
"If it aint broke, don't fix it" will always be a timeless saying as long as humans exist.
@OhSoKatelyn1
@OhSoKatelyn1 2 года назад
it was “broken” because pepsi was swallowing the market
@cookieface80
@cookieface80 2 года назад
It was ultimately a huge win for them in the long run though. I doubt they regret New Coke.
@TNT925
@TNT925 2 года назад
I've heard somewhere that while Pepsi was the preferred drink in taste tests, people actually preferred drinking coke over longer periods of time than just a few sips. The conclusion was that people prefer sweeter flavors in more moderation. And this was the exact issue that plagued new Coke since it was sweeter than both old Coke and Pepsi
@diwajerebation4077
@diwajerebation4077 2 года назад
this
@J-1410
@J-1410 2 года назад
That comes up a lot and even now, people take a sip and go "well that's not bad" but drink a few cans and its too sweet.
@807D14M0ND5
@807D14M0ND5 2 года назад
Same with photos or tv screens. We tend to prefer brighter and more saturated images...until we don't
@Vysair
@Vysair 2 года назад
@@807D14M0ND5 OLED is different. You get used to it
@807D14M0ND5
@807D14M0ND5 2 года назад
@@Vysair That's has no bearing on what I said but yeah I love my LG C1 ✌🏻
@joshuapatrick682
@joshuapatrick682 Год назад
And FYI, this is how good we had it back in the 80’s and 90’s that shit like this was what permeated the airwaves, it really was a golden age…
@crapthatass88
@crapthatass88 Год назад
My personal new coke moment was when Bassett’s changed their wine gums recipe. Never felt more betrayed!
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