Google Ads Automated Rules have been around for quite a while, but they continue to get updates to make them more impactful for advertisers. In this video, we'll walk you through the new builder and discuss some fundamental best practices for automated rules.
1:19 - Navigating to the Automated Rules Manager in Google Ads
1:55 - List of Available Automated Rules Options
2:16 - Example of Evergreen Rule Optimizing Keyword Bids for Performance
2:23 - The Biggest Change in the Automated Rules Builder
3:27 - Overview of the New Builder
3:42 - Creating a New Action in Google Ads Automated Rules
7:29 - Duplicating Actions in Automated Rules
8:19 - Adding a New Action to an Automated Rule
9:35 - Reordering Actions in Automated Rules and Why You Should Avoid This
10:58 - Setting a Frequency for the Evergreen Rule
11:44 - Reviewing Automated Rule Parameters in the Rules Manager
12:21 - Example of One Time Rules to Rotate Holiday Ads with Automated Rules
14:57 - A Note on Creating Separate Rules to Reverse Changes Based on Scheduling
16:09 - A New Way to Think About Automated Rules in Google Ads
#googleadsautomatedrules #googleautomatedrules
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20 сен 2024
