NEW Maison Francis Kurkdjian 724 FIRST IMPRESSIONS - Worth A Splurge? 

My favorite MFK is Gentle Fluidity Silver. I absolutely love the sillage, it’s clean and last a really long time

It blows my mind how much they are charging for the fragrances these days just because of the name behind it, (MFK, Creed, Tom Ford, Nasomatto, etc.). I believe clone houses will really impact the market and will be the next big thing more than ever these day.

I got 724 back in July and I loved it, especially in the heat of myrtle beach ⛱️

Hey Ash, would love to see a review on MFK's oud line! Oud, Oud Satin Mood, Oud Silk Mood, edp and or extrait. Love to see videos on more niche fragrances.

Wow, I got 12+ hours on my skin and smell it well the whole time. It is amazing how we are all different.

Straight up to the point and no BS. Thanks, Ash.

For something with a 500$ price tag, it should be nothing short of amazing and monstrous on your skin.

Got the MFK Wardrobe as a birthday gift. 724 is just one of the 8 samples that I really enjoy. It's nice, clean and fresh for the summer.

Admittedly this house can almost do no wrong. I’d love for you to do some house reviews and this being one of them on this channel.

I actually LOVED the 724. It smell like the most luxurious laundry detergent. 🤤 The 724 reminds me of Cafe Royal hotel in London. Also, it blends well with the oud and the 540. I do agree with you on the aqua series, they have no scent to me!

I bought 724 last Saturday! It smell masculine in the beginning but honestly super feminine after it dries down an hour later . I honestly have it to my wife but will cop a spray just to see how it goes . I bought the smaller $170 bottle . I ended up just getting myself a Marly Percival as well which I wore Sunday for the first time wince I saw it on your channel . Never had it before and just wanted something different from Aventus to be honest . The lady at creed I usually hit up in the domain north Austin was cool and stuff gave me a whole atomizer worth of Aventus free anyway lol . If anyone here in this channel ever goes to Neiman Marcus Creed in Domain ask for Jeannine she’s the nicest lady you’ll ever meet and she will hook it up with like six to seven sample of you buy anything from her . Also this Thursday at 11 or 5 they are having a Creed rep come and give a seminar about the brand and giving free stuff and champagne. All you have to do is call and sign up free with Jeannine . 🙏🏽

It's a very nice clean airy ,floral the Jasmine is extremely refreshing. I got this fragrance in a discovery set but ended up giving it to my mother. She loved it, comes off a little too floral for me.

Tried it this past weekend - it was okay, nothing special...definitely not rushing out to get it given the price. Prefer several other MFKs (Gentle Fluidity Silver, Grand Soir, L'Homme À la Rose, BR 540).

I've always felt like Acqua di Parma's Osmanthus and Yuzu both really hit all the same notes as the MFK Aquas, with similar quality at a much better price.

Finally some honesty in the reviewer space!!!! Thank you Gents!

Thank you for your honest review. I will go to smell 724 but without the same expectations. My favorites from MFK : Grand Soir and Oud satin mood extrait.

It’s all about Aqua Celestia Forte. That’s one of my ladies summer favorites. I enjoy the way it smells on her too. Performance is monstrous.

My sample is on the way. I recently got a discovery set for MFK and so far the only bottle worthy for me would be BR540 extrait, L’homme ala Rose and Gentle Fluiduty Silver. I’ll see if I’ll skip this just like the Aqua series.

Great review Ash! Really interested to see how FK juggles his brand with being Dior's in-house. Will one brand suffer? Or....both?

MFK Grand Soir is masterpiece.

Some prices just make me go xD. I just bought Amouage Portrayal man for 125$, and that's 100ml. Wouldn't even consider paying 360$ retail. Not a single MFK perfume is worth the retail price for me. Some just like going the Creed way.

Great first impressions video and I enjoyed it and can you do a full review when you test it out and have a blessed night

Man I just bought Decants of Bois Du Portugal and Royal Water. Certainly a more mature fragrance but they are great! Wow. Def for the masculine man. Meant for someone who is not looking to be playful but all confidence in their business. Ash made me look for them

Hello Ash, how are you? Great job as usual on the first impressions. I have MFK Aqua Universilas so I will just keep it. It is About the $$$. Stay safe brother

I’ve been slowly reading Luca Turin’s review book but man does he seem to hate mfk. He gave most of them 1-2 stars out of five. I’ve yet to explore the line at all, mostly because of price. Too many better and less expensive options.

Hi Ash! Can you make a video about women's fragrances that men can pull off? I was inspired by the video made by Raffi Diran and it would be cool to see your take

For this genre I just don’t see a reason to spend $250+ for stuff you can get sooooooo much cheaper. Thanks Ash, always informative.

Thoughts on gentle fluidity silver. Its a great signature fragrance.

Has similarities to PDM Pegasus: Metallic + floral but for grown ups in the office. Due to the IsoESuper it radiates quite hefty. So ask your environment if you did overspray slightly ;-)

I’ve been extremely underwhelmed with nearly all the MFK fragrances I’ve sampled, exceptions being Grand Soir and BR540.

I'm having problems with the projection and longevity with Jaguar Pace.

i got this one 7 months ago and it is amazing

From what Ash said here, I think one is better off buying a Prada

I just realized this is “Extra Gent Scents” channel

The perfume is inspired by NY. He must've been inspired by NY during the pandemic when it was empty.

So wait until Al Haramain makes a version of it or that other brand lol that will make it beast mode

Still searching for a replacement for my favorite, Henri Bendel Wild fig. Suggestions greatly appreciated!

Smells so similar to Aqua Universalis. Super disappointed, he needs to try something else other than fresh. I mean how many does he have? Like 10 or 12 fresh fragrances in his collection?

I just Bought it because the MFK house Could Do no wrong in my eyes . But sheeesh at the opening it’s brilliant but as it dries down it too feminine for me but it still smells good I enjoy it but idk it’s more of a office smell for me

So the 724 for men and 540 (brown bottle)for women

Compare this w Blanche, is this the better one?

Highly antecipated🤣🤣🤣

He is training for Dior designers 🤣

I think a lot of famous perfumers are starting to lose their drive. Might be due to how fast the scent scene is moving. People always wanting something new and “different” is putting a lot of pressure on these master perfumers 🤔

Great video

I like it !

Smells similar to Bond No 9 Eau de New York

Bought a sample and it smells great, the only issue for me is the performance. It's a weak fragrance. And for that money it's a pass.

724 last 3 week ago on my skin is 😞😞😞😞😞0

Hey Ash, would you send me that gifted bottle of 724? Or exchange it with me for 2016 Aventus Creed? There is something in that formulation that instantly gives me a tremendous headache…and I can wear Viking, Silver Mountain Water and others from Creed with no problem. I really like the sample of 724 I got recently…

It’s very boring to me 🤷🏻‍♂️

tested it last week , smells to me especially in the opening like an fabric freshener overall i get an sweet white floral blast with a little sandalwood hiding in the background pretty boring to me there ton of scents out there that do the same and better … kinda a lackluster tbh to me its a bad version of C H A N E L No5 L‘eau

This is like H24, people expected a lot and it's meh.

Last year we had three pointless flanker freshies. This year, we get an almost imperceptible twist on Aqua Universalis. They're getting lazy. Of course, FK is now with Dior so he probably just phoned this one in.

smells exactly like replica bubble bath

I can’t believe that fragrances this expensive come in flimsy little cardboard boxes with such lazy presentation. When $30-40 Lattafa fragrances like Velvet Oud, Khamrah, and Musamam can come in absolutely gorgeous packages, there is literally no excuse for why $200+ MFKs come in a cardboard box.

The whole line is unbearably sweet, nauseatingly so. These are not unisex, not by a long shot. I can't imagine this one will be much different than the others, and the aldehydes would be a deal breaker anyway. If there is a "DNA" to MFK, it's cotton candy with high fructose corn syrup poured all over it.

🤘

I smelled it at Neiman Marcus the other day… it’s really nothing special

724 🤔

sounds boring!

1st!

3rd😏✌️

Day 31 of asking Ash to review Milton Lloyd fragrances