That is so true. I have done this. I've gone to subscribe to a channel only to find out that the channel itself had nothing to do with my interests at all and then I didn't subscribe. Thanks for sharing all this valuable information! I really appreciate it!!! Thanks for explaining YT in such detail and with so much clarity. All other information that I have seen on YT has been somewhat vague. I am definitely enjoying your channel and I am binge watching your videos. Oh, and yes I subscribed to your channel. LOVE IT!!!!🥰
Adding to my previous comment… It’s not JUST about a niche, it’s about “you”. Who you are and how you present yourself. Definitely your niche is popular, but it’s how you present yourself and who you are. You’re very knowledgeable and definitely a ‘teacher’, and so… we watch. Cheers!
Alexa, you are the only person I have seen here on RU-vid that actually explains "niche" in such a simplistic way. It is clear and concise. I have been watching other YT videos related to this same topic and it's been all over the place. Thank you for all that you do.
Hi Alexa, your passion, authenticity and your desire to help really come through in your videos. Thanks for sharing your journey and all the helpful tips for growing a channel. Wish you all the best.
Its great to know you kept the channel and made it work after getting laser focused! I have just started back after 7 months and trying to get focused the next 90 days raw and mostly un edited due to only having a phone. Thanks and keep it up!!
Well said. It definitely works. In my case, I bounced from 200 subs to 1100 in a couple months when I stopped posting pet clips and jokes and instead doubled down on writing. Also saw significantly more watch time and engagement-people have started having actual conversations in the comments (yay). Niching down made a huge difference.
Alexa. I love your channel. You come across as very sincere and a good teacher. I was just thinking, i am glad i have been following you from the early days of your channel. But then i reminded myself … these ARE the early days of your channel. You have come very far in very little time. I can see your channel growing exponentially in weeks and months to come. Could not happen to a nicer person :)
You are so inspiring! Thank you❣In contemplating starting my first RU-vid channel, that will be focused on a personal growth niche, I am imagining weaving together the niche discussions and appealing life scenes, such as walking on a nature trail, 🌲walking through cute towns, and seeing local music bands. Combining the discussions with entertaining life bits seems like it would allow the niche to be expressed within a wide and entertaining container. Thinking out loud. ☺
@@AlexaSaarenoja I'm putting together a quick montage of youtubers such as yourself who are encouraging others to start a channel. Are you ok with me using a few seconds from one of your videos in the montage in my first video?
Great ideas on niche(ing) … (is that even a word…lol…) Here’s my experience. I have two main focuses on my channel, sharing my two loves… CounselorSue - The Variety Show… Outdoor activities and Knitting. I gain subscribers for each category. The outdoor subscribers stay with me. And this is true of the knitting friends. I post each subject each week = two videos a week, sometimes more. For example, during Summer I can post more about outdoor activities, camping and related topics. No matter where I am or what I’m doing, I’m always knitting, so I post those videos. What I found was, the campers also liked knitting, and knitters also liked camping. One subscriber wrote to tell me that “we watch for you Sue, you and Stan”. So, it’s possible to draw in like minded viewers who like your subject and “you” (or … me and Stanley 70 & 81). There are RU-vidrs I follow because of the person. I think… “What’s happening with Lindy out there in California living in her van full time?” And so, I check in to see what’s happening. I also check in to your videos because I like your personality, your style in teaching (you are definitely a teacher), and you present valuable information in a new way. There are tons of videos available on how to grow your channel, BUT… none like you! So part of the appeal in a channel is connecting with the presenter, or how things are presented. Anyway, All is good… having fun! Sue in Orangeville, Ontario, Canada.
A channel is like a closet. I have multiple closets, and I like everything that I have in those closets but to stay organized I prefer all my cloths to be in the same closet, everything I need in the kitchen is in a different closet, etc. As long as your channel holds a logical group of videos that I like, I will visit your channel. Some niching down might be useful for some but not for everybody. That your channel is for creators over 40 might be useful for some but if I would be 39 I would still like your channel.
That is so funny that you uploaded this today. We were just talking about that down last night. We made the decision that we are going to try it. Thanks the only question is can you have two niches like cruising over 50 and also having a niche in there for new cruisers what do you think? We are going to try the new cruisers first. Thanks very informative.
Yes it's called double niching. You can totally do that and that will help your channel I believe. Because I imagine there are a lot of over 50 new cruisers...right because they might be nearing retirement or reitired or empty nesters looking for new adventures. I think it could be great! xoxo
Thank you! This is so helpful! Do you worry you’ll run out of niche ideas or get bored of your niche? Is it sustainable to have a niche on the creative idea generation side?
Thank you for the video and it is indeed a worth watching TOPIC and how you explained simply is awesome. I do agree to have NICHE and work your content around that would be a long term success. Yes infect it will take sometime to pickup but once its start spiking up it will grow further. And the best example is your own experience.
SUCH a helpful video! I came to you from The No. 1 Ladies Club. I’ve toyed with starting a channel for well over a decade & am still not sure I’ll do it, but I feel encouraged by you. About how much time do you have to spend daily editing videos & just working on your channel? THANKS!
I’ve heard both ways. Personally I have kept some of mine and unlisted the rest. I kept the ones that could relate even if very broadly and unlisted the ones that completely had nothing to do with my channel now. Hope this helps! 🙌
Great examples😊. I am a physiotherapist and I make home exercise videos for people over 70 years old. Some videos i make for more targeted sub-niche, like people over 70 and using a rollator. Soon I have 4000 hours of watch time, but the number of subscribers is still waiting for growth. I suspect that my target group is not that familiar with logging into RU-vid and subscribing to channels, so this will slow down growth a bit. But all in time. Thanks for the good videos!❤😊
Just throwing this out there because the thought came to me -- could you possibly target the generation of adults with parents that are 70+ providing them with the tools and guidance to support their elderly parents?
@@itsdesireerenee Great idea! I have one exercise video for "training with your senior friend", but it could be a good idea for a serie. Maybe few exercise videos, info videos how to spot if there problems with balance or strenght, tips how to make home safe and prevent falls and so on. 😊 Lots of ideas but limited time with a 2 year old and work.😁
Yes, definitely emphasize in your videos about how to subscribe...state something like, if you want to easily find my videos whenever you come to youtube be sure to login and subscribe, this way you wont miss any of my videos or something. You could also include it in the description of the video to help out. xoox
@@AlexaSaarenoja Good idea to add it in the description👍. Btw have you done a video about using subtitles in videos or how to get maybe more views from people from another language? Should i add some text in english in the video description or mention in the name that the video has subtitles. Or some things like that😁
@@NepinNettijumpat oh don’t I know it! I have a full time job, a part time job ( family business) a 3 year old, a 2 year old annnddd I’m writing a(nother) book 🥴 We can do this though. We have so many resources, tools and systems available to us and I’m so grateful for it. We can develop workflows and systems that work for us, make the time and run our own races! ✨ Wishing you ALL the best and huge success!
I am turning 41 this month. I have 20 years of experience as a husband and we have a 19 year old son and twins that are 15. Do you think content for dad's is too broad? I've been thinking about how-to and DIY videos geared at dads. Like "5 Things Every Dad Should Know How to Do." I'm struggling with how to niche it down further than that. Any input or feedback is greatly appreciated.
I so love how you explain things! I do have a question. I help homeschool mom with mindset, inner healing, know how to homeschool, and how to make an income from home so they can stay home and homeschool. Those are different topics but speaking to the same audience. Will YT understand my channel? Thanks!
That is a lot to have in one channel. I think that could be four different channels. The reason I feel it is too much is I had to read it three times to understand it myself. I do see how all those topics are related but I definitely think you could focus on one or two of those ideas at most and have more success with the algorithm. For example helping home school moms with mindset and inner healing so they can show up better for their kids could be one channel. Teaching moms how to homeschool another. Teaching how to make an income from home another…if there one of these topics you are most passionate about? You could always expand later to those other topics, but it wood be beneficial in the beginning to get going to focus down a bit more. Hope this helps and probably not what you want to hear. 😬 Wishing you the best with it! ❤️❤️
@@AlexaSaarenoja That definitely helps! Thank you so much for taking the time to answer. My passion is mindset and inner healing for sure, so that’s the direction I will lean into first ❤️. Makes sense to me!
Hi Alexa. Well done on your channel. You make a great presenter and your info is very clear. I struggle holding a conversation with the camera and have to edit so much! Do you use prompts, or an autocue to help you when chatting in front of the camera? Stuart (AKA Stuggy ! :)
I use an outline mostly, sometimes a script if it's a data heavy presentation. I refer to the outline then I look at the camera and state the idea while adding in additional information. I do have to edit out any rambling, that's why I have an outline to make sure I stay on track and don't have to spend hours editing out my improv areas. haha Hope this helps! xoxo
I’m just curious if you use a Teleprompter ? It takes me forever to film things sometimes I feel like it may be quicker to have a teleprompter . If you use one, which one do you use? 🙏🏻
Hey Alexa, I have a question. I'm not sure whether to keep my current niche (Helping men build an aesthetic body) OR to niche it down more to 'helping online entrepreneurs (male of course) build an aesthetic body'. Could you give me some advice and your take on this please?
Well helping entrepreneurs would niche it down a bit more which I think is good in a very competitive niche already. Plus entrepreneurs are short on time, so you could help them find ways to integrate building an aesthetic body into their busy schedule. But I would do some research first and see if there is a niche for this or a market rather. You could look on google trend and compare the niches. I will be doing a tutorial on this, this coming tuesday, the 27th Aug...it will help you to determine if it is a good direction or not to go. :)
Wow!! Great content. Thanks so much I understand the importance of choosing a niche, what I'm struggling with is how to choose a niche to drill down into. I have been in sales, telesales but mostly admin related jobs. I am not clear on how to choose a niche. It feels like I don't have enough content on any if the things I can do. What is your thoughts on tjis, please
This video is actually part of a series, you can see part 2 here: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-fEcUh2tjr34.html And this Tuesday I will be releasing a video about how to search if there is a market for your niche. So yes, loads of advice coming and the last video in the series will be on how to create content ideas. xoxo
You are so awesome! I love your content. Question, on Home Decor Niche? What would you suggest? I think this might be my problem. I do DIY, Home, Hacks and design.
I think home decor is a niche of DIY. But you could niche even further for DIY HOME DECOR making things look luxury for cheap…or something. Making the inexpensive look fabulously luxurious! ❤️
Hello dear ...I would like to ask you if we can know when we can see a really growth in our channels ? I have another channel and inspite of being here for more than 2 years , with 24k subs , more than 300 long videos , I am not monetized . Can we have some clues that we are in the right way to monetize and to please our audience ? Loving your videos and the way you motivate us 🥰
I feel like niching down too much helps in the short term - but doesn’t it limit you for longevity? One of my favorite RU-vidrs is uncomfy and it’s loosely her art biz but also about her as a person - which also broadens her sponsor opportunities
I'm in the boat that niching down helps you to grow..once you grow, have more authority and more subs, then you can expand into different areas if you want to. For example, Amazon started as a book store, online books, they focused in on one thing and did it well, now they sell anything and everything. Many people, products and companies start that way, focused and then expand once they grow. So although it might feel limiting now, it can allow for more opportunities later on. In my opinion. :) xoxo
@@AlexaSaarenoja I guess I've heard both from youtubers - Katie Steckly recommends not to niche down too hard early on because when you try to broaden you'll just lose your audience. I think it's hard because I am an individual - not a faceless company. I guess it's whatever works best for you.
I just found you a day ago and really appreciate your videos! I was wondering if you might have advice for me. I have been working my channel pretty consistently since 2019. While others doing content similar and even less quality then mine have blown up, it's taken me all this time to get to 43K. I think that part of the reason for this is it took me awhile to narrow down my niche. Lately my views have been worse than they have in a long time. I have a few videos that went popular and brought in hundreds and even thousands of subscribers, but most my audience doesn't watch my videos. I've recently been working to really narrow down, and even renamed my channel to better reflect my content. Since it took me so long to narrow down my niche I'm wondering if that has permanently shadowbanned my channel or what, because videos that are almost exactly like mine are getting way more views. I'm wondering if I should just start a brand new channel with my narrowed down niche. Do you have suggestions for me?
Actually I think your niche is still quite broad. It's religion, homeschooling, homesteading, homecooking, home organization, saving money, thrift shopping. It seems like homemaking and religion seem to be the strongest of your videos. What if you just focus on just " the art of godly homemaking" like your most popular video. Also I recommend being transparent and asking your viewers that are watching (subscribers I mean) what they want to see from you and see if it interests you. Wishing you the best. Beautiful thumbnails and content! xoxo
Where do lifestyle vloggers fall in? They don't really have a niche, they do cooking and decorating and shopping. People watch them for them, because they love them. I think I would rather have a channel built on relationship rather than just transactional
Vloggers are providing value and thus can grow their channel in their vlog niche. There are travel vlogs, mommy vlogs, etc. I don't think it is any different. I also don't look at my channel as transactional, but rather built on relationships of helping people and providing them strategies to live their dreams and speak passionately about something close to their heart. I believe the whole purpose to grow a channel is to help impact more people's lives via relationships, caring and offering guidance, entertainment or whatever value you offer. So yes, I think many successful vloggers do have a niche. If that is what you are asking? I am not sure. Hope this helps! xoxo
I love your talk about niching down, and it makes sense :-). My channel will be about simple living and joyful living, would it be a benefit to niche down something like simple living for Gen X??? (I'm a Gen X myself) and mention it in the title for the channel or does it not matter? I've called my channel "Simple living is joyful living" (No content yet) ...and thereby change my name to the channel to "Simple Living for Gen X". (or something like that)
My first question would be how do you define simple living? What would be some topics of your videos? Simple living with regards to minimalist, regards to living off grid, enjoying the simple things in life? I think the category is quite broad...knowing how you are defining simple living could help me to help you more. xoxo
@@AlexaSaarenojaoh yes, that makes sense. To me, simple living is about how to simplify your life, and how to live the life that you actually want to live, and not buy into "the norm" or what society wants, but more about what YOU want with your life , and by using the philosophy of simple living as a tool. To me it's not about minimalism or living off grid - except if that's what you want. I would love to show ppl that you are only a choice from living and being the life you "dream" of. But you have to make the choice. So my approach to simple living is more philosophical and more in the self development niche than the classic simple living thing. But it's all about simplifying your life so you can sense yourself, your needs and what you actually want. Does that make sense? It's bloody difficult to put into words 😉😉😉 And thanks for your help 🙏♥️
@@AlexaSaarenoja I've made this text on my channel (or tried it)... maybe it gives you a bit more insight in what I'm planning to do. I've used ChatGPT to assist me with the text so it's based upon my inputs youtube.com/@simplelivingisjoyfulliving?si=wINy4nO0l1hJQg12
Somewhat disagree. The niche can also be the individual which gives that creator endless content because life evolves and they can continuously get new content as opposed to putting yourself in a box that just becomes a continuous recycling of content. Just my opinion.
You do you! :) Whatever works for you is great and you should trust your gut. I do believe that niching down allows for limitless living later on. I believe by niching down now, you can grow and when you grow you gain more opportunities to expand and test out other areas, but to grow, I think it is helpful to master a certain topic or area of the market. But, yes, there are many ways to grow a channel and this is just one of those ways. Wishing you the best with your channel! xoxo
I'm going to continue this video as a series, in the next video I will talk about how to determine you niche the one following that will be regarding making sure there is a market for your niche and lastly how to come up with ideas for your videos and plan out a business strategy for your niche...stick around if it interests you! xoxo
from someone giving relationship advice to giving youtube advice,hahahahahahahaha,this person doesnt have original content,just switches content for views,dunno why i got suggested this channel.Anyway people should stop taking advice from youtube gurus especially those without originality like this one
I believe my content was recommended to you because you are trying to grow a RU-vid channel and that is my niche. You know the beautiful thing about life and RU-vid is that people do what they want to do. You are free to watch my content, insult it and move on, if you desire. Others can stick around, learn and be thankful if they desire. No sweat off my back if you leave. 😊 But if you would like some help to grow your channel…that’s what I’m here for and I am happy to help passionate people pursue their dreams. You do seem to have a lot of passion. Wishing you the best with your cooking channel. 💜
