NIKE’S MALL OF THE EMIRATES STORE WITH SUSTAINABILITY AT THE CORE 

serves as a platform for consumers to shop consciously by learning about Nike’s sustainable products specially curated for the UAE. The store represents a blend between sustainability and innovation; from a customization hologram for footwear which shows visitors the ways they can customize their shoes, to transparent window LED screens that consume half the energy of a normal LCD screen. The innovative store also provides digital footwear sizing screens to help shoppers get their exact sizes, the first of its kind in the region. Additionally, customers can also avail of apparel customization as well as bra fitting services.