Nike operates 20 stores in Israel and uses Israeli company Delta Galil Industries for manufacturing. This direct involvement in the Israeli economy strengthens its brutal policies towards the Palestinians, normalizes the Occupation, and shows that Nike puts profits over justice and equality. Nike's annual revenue in 2023 was $51.22 billion, higher than the GDP of 102 countries. We call on Nike to use its massive influence to advocate for justice in Palestine. Nike has invested in Israel primarily through the acquisition of local tech companies. In 2018, Nike bought Invertex, a Tel Aviv-based startup specializing in computer vision and AI. This company developed technology to enhance the online shoe-shopping experience with tools like a 3D scanning device that helps users find the right shoe size. This acquisition allowed Nike to tap into Israel's high-tech talent and boost its digital capabilities
