In modern-day Manchester, the Nike Air Max Plus - commonly known as the TN - has been a defining feature of the city’s streets for the past 25 years; worn religiously by its rappers and musicians, graffiti artists and skaters, their charisma, attitudes and worldviews match the loud, expressive colourways of the shoe. Over two decades, the Air Max Plus became a street fashion staple within the city’s creative underground.
For this SEVENSTORE film “Mamucium”, creatively directed by unk, we channelled Manchester’s ancient roots and the recent cultural history of the Air Max Plus. Over one day we took over the city centre with a crew of dancers - Ethan Jacobs, Malik Sharpe, Evie Webzell, Joe Grey Adams and Riley Wolf - who hit the streets with a Soundsystem, disrupting the daily bustle of life with their primal, unhinged movements, and sound-tracked by UK techno producers God Colony.
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18 сен 2023
