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NIKE's Unusual Business Strategy to to Market itself & make Billions? (Business STRATEGY Case Study) 

Think School
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Video Introduction:
Nike is one of the greatest brands in the world. Time and again Nike has established new benchmarks with its iconic marketing campaigns! But on the 3rd of September 2018, Nike aired a campaign that literally broke the internet in the wrong way! This ad became so controversial that President Donald Trump himself put out a tweet bashing Nike for their commercial, People started burning Nike shoes and what followed next was a series of catastrophes with # boycottnike trending on Twitter!
On top of this, the media started covering all this drama which again led to a ton of bad publicity! But despite all this, Nike sales instead of going down shot up! How? Let’s understand this in this video.
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18 окт 2021

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Комментарии : 528   
@ThinkSchool
@ThinkSchool 2 года назад
If you want to listen to Phil Knight's story of how he built Nike, download Kuku FM for amazing audiobooks in regional languages: kukufm.sng.link/Apksi/rdb7/sv50 -Use THINK20 for 20% discount (valid for a lifetime) -Use THINK50 for 50% discount (valid for first 1000 people)
@RishikeshMore-iq8rx
@RishikeshMore-iq8rx 2 года назад
What went wrong with gillette campaign?
@esportslobby2440
@esportslobby2440 2 года назад
@@RishikeshMore-iq8rx procter and *gamble* really took a GAMBLE with that one 😂😂
@RishikeshMore-iq8rx
@RishikeshMore-iq8rx 2 года назад
@@esportslobby2440 i didn't get what are u trying to say?
@pallavirashinkar294
@pallavirashinkar294 2 года назад
@Rajat Rashinkar subscribe for more content
@esportslobby2440
@esportslobby2440 2 года назад
my comment is getting removed or what?
@DemetriPanici
@DemetriPanici 2 года назад
*“Waste no more time arguing about what a good man should be. Be one.” - Marcus Aurelius*
@tetrar1790
@tetrar1790 2 года назад
You
@aaronsamuel9574
@aaronsamuel9574 2 года назад
Now, Fab India's ad created a controversy and literally everyone is tweeting about it. And timing of Ganesh's video is just perfect.
@vardhanarya
@vardhanarya 2 года назад
zomato too
@Proudbharatheeyan
@Proudbharatheeyan 2 года назад
It's entirety different bro.
@yogeshwaryadav1308
@yogeshwaryadav1308 2 года назад
I hate this kind of capitalistic approach, It divides society further and further, look at US the B*LM protests made people irrational, rioters were destroying small businesses owned by lower middle class people, these rioters too were given money 💰 by capitalists for destruction
@49nishant28
@49nishant28 2 года назад
Indians won't burn any product. How many Chinese phone broken, give me a single video. While Turkish Islamists broke Apple phones during some controversy, Indians were commenting asking them to give the device to them.
@anchalshukla1
@anchalshukla1 2 года назад
I don't understand whome they were appeasing because there were not any market for them there..
@nikunjmundhra8650
@nikunjmundhra8650 2 года назад
This form of marketing is great, but you need to know that it only works when your target audience has 💰. For instance, middle class Indians don't care whether the company stood for Hardik Pandya or not, they just want a decent product at cheap prices.
@mohammedali-db1rr
@mohammedali-db1rr 2 года назад
True.
@loulicious5882
@loulicious5882 2 года назад
For middle class market their is differenr strategy. Watch his d-mart haldiram also small packet FMCG case studies. Nike is almost a premium brand so its target that way whereas products which are targeted to middle class its totally diff relatable stratgies
@arunsrinivasiyengar2759
@arunsrinivasiyengar2759 2 года назад
Such campaigns are region specific. Agree, I doubt if it is effective in India. Hypothesis here is that marketing buzz convert into increased sales or increase in market share ( 2020 saw market dip). We saw lot of people stealing shoes during BLM riots.
@swapniljadhav5249
@swapniljadhav5249 2 года назад
Exactly 😂😂
@rajaneeshp2428
@rajaneeshp2428 2 года назад
I can relate zomato to this 😂😂
@VALAR_Morgulis.
@VALAR_Morgulis. 2 года назад
And seat, fab india follows
@mostlymysterious4814
@mostlymysterious4814 2 года назад
@@VALAR_Morgulis. hindu-muslim community
@Nehas06
@Nehas06 2 года назад
'BUT! YOU KNOW WHAT GUYS'has a seprate fan base 🤩🤩🤩✨
@manishchoudhary9310
@manishchoudhary9310 2 года назад
Cringe 😬😬
@thetrs1949
@thetrs1949 2 года назад
Marketing based on purpose, sentiment and political causes is indeed a powerful tool, the poor child laborers who work for next to nothing wages and make these products are indeed a testimony to it. The sheer brilliance of profiting off of one communities' emotion and another's desperation is just mind blowing.
@harshtripathi3338
@harshtripathi3338 2 года назад
the clickbait is awesome critiano ronaldo + messi + controversies = deadly combination
@sayansantra5516
@sayansantra5516 2 года назад
Two biggest stars with two biggest fanbases around the world
@shinchannohara4574
@shinchannohara4574 2 года назад
Marketing
@abhijatpaul8277
@abhijatpaul8277 2 года назад
bro why did he change his image thumbnail
@ringtulamgu3777
@ringtulamgu3777 2 года назад
Cristiano Ronaldo be like- satyanash krdea mera naam ka 😂
@eshwar_dev6807
@eshwar_dev6807 2 года назад
Well, here we have Rajdeep Sardesai who has made a career out of controversy and also has a padma award 😅
@khabylame2633
@khabylame2633 2 года назад
Dar ka mahol hai
@prathamjain4023
@prathamjain4023 2 года назад
@@khabylame2633 true specially in Kashmir
@furqanshariff
@furqanshariff 2 года назад
And craps like arnab who do not even have that
@bakshiparv
@bakshiparv 2 года назад
And also hate mongers like Arnab who are chamchas of the government
@manthenvashishth3769
@manthenvashishth3769 2 года назад
@@furqanshariff atleast arnab don't support terrorists.
@johnbanthem
@johnbanthem 2 года назад
GANESH NEVER DISAPPOINT US, THANKS BROTHER FOR THIS GREAT ANALYSIS VIDEO
@Aegon_Targaryen
@Aegon_Targaryen 2 года назад
This channel deserve millions of subscribers
@RhiboNuclicAcid
@RhiboNuclicAcid 2 года назад
Oh! Like the ones you're holding in both hands?
@RhiboNuclicAcid
@RhiboNuclicAcid 2 года назад
I mean... Dollars ($).. 🤑
@bablubharti6628
@bablubharti6628 2 года назад
I literally applie your all case study in my life and work. Kudos to your effort sir. You're my real mentor
@bhumikachipad5803
@bhumikachipad5803 2 года назад
I so much wanted this video. The learnings were outstanding❤ thank you so much think school ❤
@zaheerashraf1547
@zaheerashraf1547 2 года назад
I recently subscribed your channel and became an instant fan ! Love the diversity of your content and research you put into it. To certain extent I feel your videos are motivational as well. All the best... Keep up the good work !
@paarthjuneja3707
@paarthjuneja3707 2 года назад
Hey Think School, THANK YOU! Watching these videos has given me a completely new perspective towards the decisions of these companies. Can't wait for Friday now :D
@siddharthupadhyay4246
@siddharthupadhyay4246 2 года назад
Amazing insights, great video!! This video has taken the issue and case from all possible angles, from apple to politicians (to actually showing how a politician Trump's reaction added to its publicity) to the financial angle associated with sentiments!! Not just brands, this is something we can note and implement in daily interactions as well.
@DemetriPanici
@DemetriPanici 2 года назад
*“Have nothing in your homes that you do not know to be useful or believe to be beautiful.” -William Morris*
@bhavyagosar2237
@bhavyagosar2237 2 года назад
They did their market research n they knew nearly majority of their customers will support this idea so they succeeded. Otherwise it could be a great disaster for them Fascinating insights 🙌❤️
@vishalpatel6969
@vishalpatel6969 2 года назад
I watched 2 of your videos(this was second)...you got something serious otherwise I dont watch start to end youtube videos these days anymore...hats thrown
@chaitrag.r
@chaitrag.r 2 года назад
Was working on behavioural finance research n this gave me a new dimension 😀… thank u so much 😀
@anirimakar1491
@anirimakar1491 2 года назад
Refreshing! The way you present it , it's so amazing! Keep shining ❤️
@zayedpatekari3858
@zayedpatekari3858 2 года назад
only legends know, changing thumbnail several times tells the user we didnt saw this video and we see same one again. genius think school. big fan bro
@moneyplugin7533
@moneyplugin7533 2 года назад
I watched your videos and subscribed your channel when you were in 80k subs. Now I am like "I raised this kid". And I have seen him giving hearts to most of the comments.
@avijitsarkar76
@avijitsarkar76 2 года назад
Extraordinary efforts you people are giving....Congratulations 👏👏👏
@arunalukka
@arunalukka 2 года назад
Genius, not for the analysis, but for the seamless integration of kuku fm ad to your story.
@jas3168
@jas3168 2 года назад
Hello Ganesh bhaiya .... The whole work done by u is just unspoken .... Hats off to you ✨
@prabshah
@prabshah 2 года назад
Turned on post notifications today man. You a real one. Keep doing the great work.
@Arathynithya
@Arathynithya 2 года назад
Brother, your team and case studies are outstanding👍... Totally a fan of you. Your resources and analysing style are too good. Now adays hearing the The Great Resignation. Would you be able to do a case study on the after effects of this? Both good and bad. Also the impact of this on other countries.. 🤞
@mulac1626
@mulac1626 2 года назад
I don't usually comment on videos but your videos are awesome Hats off Thanks for your hardwork
@Hirarafique29
@Hirarafique29 2 года назад
Beautiful. Thankx and respect from Germany. I am still waiting for 3d printing manufacturing videos.
@shahusardar2762
@shahusardar2762 2 года назад
This video is amazing! Next one on Clasmate if possible 😊
@aratisarkar7348
@aratisarkar7348 2 года назад
Hey Ganesh, I definitely can relate it to why bjp+nda get to win with 400+ in 2024, most probably 😅
@aryankumarjha4274
@aryankumarjha4274 2 года назад
Not possible this time bro 🥲 Because of rising petrol , diesel ,lpg and oil price rise also the covid impact and ineffectiveness of government in some areas
@bablugupta2119
@bablugupta2119 2 года назад
@@aryankumarjha4274 people will forget
@aryankumarjha4274
@aryankumarjha4274 2 года назад
@@bablugupta2119 naa bhai bjp ke paas gaining vote ab bacha nhi h...apne max limit pr h koi v incident aur supporter bàck hote jyenge . . 🥲 Isliye 60-40 h 2024 m...60 jeetne ka aur price agr control m nhi aaya to hme lgta h bhul jayenge but ground level pr ou5rage h bht
@sharath8749
@sharath8749 2 года назад
@@aryankumarjha4274 think about demonetisation time, every one got affected at that time and you know what happened in 2019. Outrage is there only among people who used to hate NaMo earlier too. There is already a complete polarisation. Covid peteol doesn't affect much.
@aratisarkar7348
@aratisarkar7348 2 года назад
@@aryankumarjha4274 bro, covid mismanagement took place only under kejri and thackrey, it was best managed in Karnataka and Assam . And the prices will be soon brought under GST, although many people like Mamta are protesting . + Ram mandir by Dec 2023
@krishnadas_3740
@krishnadas_3740 2 года назад
Ganesh bhaiyya/sir, in just matter of weeks, your subscriber count has compounded from around 350k to more than 700k. I love your content & way you explain it ❤️.
@arnishkar3246
@arnishkar3246 2 года назад
This one is great. You showed their genius very well in a short video. I've a request can you please make a video on Gillette "We believe" campaign.
@ganeshkendre1375
@ganeshkendre1375 2 года назад
Amazing Insights.. Thank you for sharing such an amazing case studies.. loving it
@pawanT23
@pawanT23 2 года назад
Surely deserves millions of subscribers. Great work!💎
@dishakamnani
@dishakamnani 2 года назад
Amul's newspaper ads are very funny and sensational as well.
@sahithpatibandla2217
@sahithpatibandla2217 2 года назад
Ur the only person i saw making video on marketing strategies and getting free marketing for ur channel and yeh i saw ur video when it was at 1 lakh now its 7.7 not much time taken good job man
@gosolo8977
@gosolo8977 2 года назад
This channel is just perfect 👌👌 , nothing is worth to criticize everything and everyline is quite awesome
@ronakmishra8668
@ronakmishra8668 2 года назад
Awesome video. I always like your video because of your analysis. I am following you from 3-4 months. And i always have 1 question how do you gather such data and from where
@praha2531
@praha2531 2 года назад
Enjoyed the video :) One question - In the column chart based on Market Research (5.42 - 6.22), the % numbers are not adding to 100% (For both Total Population and Nike customers). Am I missing something?
@ishaverma9353
@ishaverma9353 2 года назад
Beautiful analysis! Amazing content and subtle explanation! ❤️❤️
@horrible.hashir
@horrible.hashir 2 года назад
Great work, Can you make a video on how u do research on case studies... Please
@shrutishrivastava7157
@shrutishrivastava7157 2 года назад
your videos are more sensible and knowledgeable then my faculties lecture
@TheVibhas
@TheVibhas 2 года назад
Wow ...so many data points and connections shown in this video...I am blown
@mynameisantor
@mynameisantor 2 года назад
Yeah your video was so much good quality, i enjoy it and also learn so much things about business, tnx for your Extra effort to give us like this kind of quality,,,,, love from Bangladesh 🇧🇩
@sakshimishra3122
@sakshimishra3122 2 года назад
ganesh Bhaiya ...your communication skills are awesome
@johnyyogi234
@johnyyogi234 2 года назад
yes sir once you said that conflict gathers attention and obviously a company like Nike knows how to play the game rightly....
@hareshbala7820
@hareshbala7820 2 года назад
Very informative... kudos to the team 👏 Although !!! thumbnail is not related to the content !!! Could have used Colin and trump photo instead of CR and messi ---r u using the marketing strategy here---😉
@arunkumar-op6wg
@arunkumar-op6wg 2 года назад
I loved the way you advertise your sponsors by correlating the topic .... Marketing parexcellance 💪
@ThinkSchool
@ThinkSchool 2 года назад
❤️❤️
@abhijithkumar1
@abhijithkumar1 2 года назад
I don't know why somvery dumb channels get millions of subscribers and views but this kind of channels deserves special place Hatsoff to u Ganesh To ur detailed research and topics u choose
@allenpradhan2063
@allenpradhan2063 2 года назад
As the saying goes- ‘’ any publicity is good publicity’’ 😂
@agrim8863
@agrim8863 2 года назад
Ganesh bro you are best thank you for such insightful business case analysis.
@Shubham-hc2er
@Shubham-hc2er 2 года назад
Sir is applying this video's learning to boost the views by using CR and messi thumbnail. Legend👌
@aniketprasad8373
@aniketprasad8373 2 года назад
I liked ur all videos sir, u give us best knowledge and i loved it so much. Ur all videos are so intresting and knowledgable 😅. Thanku sir for giving this type of videos 😊.
@hrithiklanghi6418
@hrithiklanghi6418 2 года назад
I think more than getting information from numbers we should try to convey something that we really think with the purest heart and it will make an impact no matter how complex the system might be... It should be done like an art...
@mrmint07
@mrmint07 2 года назад
Hey Bro ,Thank You For The Knowledge 🤗🤗💯❤❤
@aummankame7112
@aummankame7112 2 года назад
Greetings from India Proud to see an Indian channel on business and its strategies Bro, a question.... When can direct message you?
@NOTHING-yr8vb
@NOTHING-yr8vb 2 года назад
Before watching the video I hit the like 👍 Cause I know and I had the confidence that it is going to freaking awesome.
@NOTHING-yr8vb
@NOTHING-yr8vb 2 года назад
Thank you Ganesh bhai Love from Odisha Balasore 👍 good night bro
@amanrajput8970
@amanrajput8970 2 года назад
Ganesh Bhaiya, You are going really deep in the case studies. I can guess the amount of research that you have to do to present us this in depth information. Thankyou so much for investing your valuable time and energy to make us grow.
@vivekra
@vivekra 2 года назад
This is where they did their 'research' ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-Yvkf88eSTrI.html from a three year old CNBC video. Even the title is almost the same.
@borntofly4120
@borntofly4120 2 года назад
❤️❤️we want more videos from u broo.😍😍😍😍😍😍we always learn valuable things from u
@kommareddyvamshi5243
@kommareddyvamshi5243 2 года назад
Am sure that uh will hit 1 M subs in less then 3 months !!! MARK MY WORDS!!
@Raj-pw9nd
@Raj-pw9nd 2 года назад
Wow 😲 What a case study. Appreciate your work 👏
@jyotirmoysinha5161
@jyotirmoysinha5161 2 года назад
Hello Ganesh Sir ❤️ Love your videos soo much❤️❤️❤️ Soo much informative 🔥
@sachincvn
@sachincvn 2 года назад
Thanks Ganesh for the discount you offered for availing KUKU FM membership. I appreciate your gesture.
@urviksharma550
@urviksharma550 2 года назад
Can't wait for next video Next topic IRCTC? ( It's share price is just confusing ... )
@jalalmkm7461
@jalalmkm7461 2 года назад
Trapping by Big players
@samudralamaheswari529
@samudralamaheswari529 2 года назад
Your vedios are very informative. Will u clear my doubt. From where do u collect all the information
@srisaisubramanyamdavanam9912
@srisaisubramanyamdavanam9912 2 года назад
Hatred doesn't last long but love does.. I think so the people who hate nike may be starting using nike.. Thanks bro for ur content. ❤❤❤
@maddivamshi1811
@maddivamshi1811 2 года назад
Unbelievable Ganesh bhayya❣️
@shwetaupadhyaya8962
@shwetaupadhyaya8962 7 месяцев назад
Amazing. Please make more videos on Nike/Jordan/Converse
@sandeepsan9428
@sandeepsan9428 2 года назад
As always ... extraordinary video.. I can say .. day by day am becoming addicted to this channel. huge fan .. cheers for all financial knowledge
@RahulPrajapati-st7ew
@RahulPrajapati-st7ew 2 года назад
11:45 All I wanted to listen after full Video 👍
@MissionHealth08
@MissionHealth08 2 года назад
Your efforts and delivering skill is extraordinary!
@jyotichoudhary817
@jyotichoudhary817 2 года назад
Just keep uploading gold n I'll keep having it all ❤️❤️ I'll keep marking my attendance (even though they call me crazy) ❤️but u know ❤️(will keep doing 😁❤️) Best wishes to both of you ❤️
@MHaln23
@MHaln23 7 месяцев назад
i'm gonna using your information for presentations, could you please tell me the source of the numbers, market research, etc....? your video's so great and detail, thank you!
@devashishdey2579
@devashishdey2579 2 года назад
I am dedicated with outro music 😂 love the line :- to make RU-vid baba happy.
@jaganmohan8558
@jaganmohan8558 2 года назад
Thank you Sri for the class
@nishantchandgude9037
@nishantchandgude9037 2 года назад
Please make one video on web 3 , difi and dapp and it's future and it's potential.
@35mviews28
@35mviews28 2 года назад
Please add subtitles for better understanding... Love from Miami 😍💗
@coptinmayura4752
@coptinmayura4752 2 года назад
I am a college dropout because you inspire me to do what I ❤️ love . रिस्क हैं तो इश्क है । Thanks brother ❤️
@DBCFDharaniGR
@DBCFDharaniGR 2 года назад
Wonderful job ganesh prasad sir...And are you from TN
@RhiboNuclicAcid
@RhiboNuclicAcid 2 года назад
Oh! In my opinion, nobody had thought about this title when you posted the pic...
@anuj_bhandare
@anuj_bhandare 2 года назад
I'm just dazed at how tf do you even find so much details for the content
@rithikjain4947
@rithikjain4947 2 года назад
honesty is the best policy be honest and stand for right cause.
@sohandey8842
@sohandey8842 2 года назад
Awesome video brother. Please make a video on MRF tyres founder and his business strategies how he became so successful.
@ashishkumar-ce9ej
@ashishkumar-ce9ej 2 года назад
The way you represent everything 🙌 Kudos bro
@ankurpathak199
@ankurpathak199 2 года назад
Loved it!!!! Also, thanks for the 50% discount.
@paragjain5894
@paragjain5894 2 года назад
Waiting for your 1M ♥️
@khagenbudo398
@khagenbudo398 2 года назад
Ganesh bhai We need a separate video on how corporate world is using psychology . 🙏
@vikrantjaiswal2638
@vikrantjaiswal2638 2 года назад
New subscribe form delhi... Plz keep on doing this brother.. its a request... Your analysis.. help me growing my stratigies.. Lots of luv brother ❤️❤️❤️❤️
@pritammohapatra5292
@pritammohapatra5292 2 года назад
This not only shows that companies are now going for extraordinary political events for their marketing, but also shows big brands can go to any extent such as appeasing some people, dividing society and even create communal riots for their sales and marketing.
@RhiboNuclicAcid
@RhiboNuclicAcid 2 года назад
I just now, watched the Gillette's We Believe ad... And could not understood what was wrong in it! I know it has something to do with the MeeToo movement, but it looked like a positive response! So why people had to present such a bad reaction on a good thought provoking ad?! I know the timing must've been bad for its placement, but still, there's nothing wrong in that ad... I think you should also cover this controversy... Because, there's lot to learn about the *TIMING!*
@gouravpednekar7758
@gouravpednekar7758 2 года назад
Well said ! Very insightful
@krishnadas_3740
@krishnadas_3740 2 года назад
Ganesh bhaiyya/sir please make a video on current & future state of gaming industry in India as it's not just time pass stuff but many study proves it to be very beneficial (ofc if used in limit). Hope you'll think about this sunrise sector.
@SusmitSarkar
@SusmitSarkar 2 года назад
Wow ... This Case Study is just incredible 😇
@sumitmondal985
@sumitmondal985 2 года назад
Dhanyabad.. 🙏🏻🙏🏻
@jaynstein6402
@jaynstein6402 2 года назад
How or which website do you(Think school) use to research on stock .
@rachityadav3148
@rachityadav3148 2 года назад
Am I learning more & more idioms by watching his videos? These videos are not only business/ marketing strategy discussions but also show us how to use various expressions, idioms etc. with relevant context. Am I correct or is it just simple coincidence?
@egor373
@egor373 2 года назад
Wherein ,begs the question , firerocketed
@sarthiksharma7269
@sarthiksharma7269 2 года назад
@@egor373 so on and so forth!
@ehtheshamulhaqmullashaik5038
@ehtheshamulhaqmullashaik5038 2 года назад
Congratulations in advance for the million subscribers
@nationathletic964
@nationathletic964 2 года назад
Thank you for this! Awesome breakdown.
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Ракси Манижа бо Салдато 👍
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Ракси Манижа бо Салдато 👍
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Просмотров 177 тыс.