Nike SB | Diamond Dunk | Documentary

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In 1998, Diamond Supply Co, was born as a skateboarding hardware line that would become one of the most revered skate and lifestyle brands two decades later.
Led by founder Nick Tershay, Diamond Supply Co. has since stretched into multiple subcultures, including the sneaker world, with their 2005 take on the Nike SB Dunk Low, known as the “Diamond Dunk.”
Now in 2018, the brand celebrates its 20th anniversary with three new iterations of the famed sneaker.
SNKRS and Nike SB look back at 2005's Diamond Dunk seminal launch and how it shaped sneaker cultures for years to come.
Behind The Design gonike.me/behin...
Shop the Black Diamond Dunk in SNKRS Saturday, November 10 gonike.me/black...
Get the White Diamond Dunk exclusively in skate shops Saturday, November 10.
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Official website: gonike.me/sb-ho...
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Опубликовано:

7 сен 2024

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Комментарии : 119

@dunksrnice 5 лет назад

Can't believe y'all found the legendary hypebeast. You did it.

@JustNikoo 4 года назад

This is the type of content we want to see from nikesb.

@bbyglo300 5 лет назад

This dunk came out at the best time in streetwear.

@realkilju Год назад

One of the best colorways on a shoe ever

@Davidgotkicks 5 лет назад

Super dope video! Can't wait to get my pair!

@alexishaban109 5 лет назад

the real tiffany kid right here! lol

@patr1ckf1994 5 лет назад

gonna line up tomorrow at my local skate shop, good luck man!

@louiscasen9676 3 года назад

I dont mean to be off topic but does anybody know a tool to log back into an instagram account..? I stupidly forgot the account password. I would love any tips you can give me

@louiscasen9676 3 года назад

@Derek Rodney I really appreciate your reply. I got to the site thru google and I'm in the hacking process now. Takes a while so I will reply here later when my account password hopefully is recovered.

@louiscasen9676 3 года назад

@Derek Rodney it worked and I now got access to my account again. I am so happy:D Thank you so much, you saved my account!

@greens294 5 лет назад

Even via Skype, Bun B gives the best interviews! Very fun watch

@JethroRogers 5 лет назад

Skypebeast

@TheShoeGame 5 лет назад

This is good. So much truth to how the Tiffany Diamond Dunk changed the shoe game. I see the prices went up too

@FiveMinuteSneakerTV 5 лет назад

Stoked for Saturday! Forget the hype. I just want the black pair.

@tyson1chicken 5 лет назад

dunks are making a comeback now. been too damn long.

@mikel2674 5 лет назад

Naw diamonds sb collab overrated a.f.

@tyson1chicken 5 лет назад

@LAN Evo psh, who you tellin? i been rockin mines, now everybody else on the wave like you.

@whothisis 5 лет назад

masturball you have to brag about skating in them so you don’t look like a “poser”😤

@tyson1chicken 5 лет назад

@@whothisis i hope you're talking to that other dumbass nigga

@MexiCooki 2 года назад

Now Nike is over saturating it

@EveryWhere559 Месяц назад

ICONIC 💎

@lazarorodriguez5161 4 года назад

Tiffany(L.A.) vs Pigeon(N.Y.) Which one do you think started the sneaker boom 💥?

@EveryWhere559 Месяц назад

Pigeon started it because they only dropped at one store months before but TIFFANY finished it!! Globally sold out every store and during that time way more hyped, maybe now it has dwindled a little

@kobenoyashi531 5 лет назад

Kids these days really aren't getting that same sneakerhead indoctrination that we were getting back in the early 00s haha. That being said, re-releasing the tiffany dunk may be grabbing for straws.

@newthings. 5 лет назад

SB please do more of these docs!

@andrewkibler9384 5 лет назад

Wow they really engineered that colorway! so crazy like how did they come up with that? Must have taken a lot to pick those three colors

@disciplesf4287 4 года назад

Really dope shoes. Hopefully I get a pair one day ☝️

@quintintarantino2485 5 лет назад

I remember getting a parking ticket when I was in my car sleep on the passenger side waiting for them at Brooklyn projects

@MS-fw8yd 3 года назад

But did you cop??

@stephensilides5634 5 лет назад

6:10 when tf is this prod footage from???? this is like, 2009 prod lmao

@staylucky4727 5 лет назад

I sold the OG low dunks to some sucker for 2 grand. Goodbye Student Loans! 😁😁😁

@anthonywandowicz8084 4 года назад

U only had 2k in student loans? Community college?

@jakeozzy4776 4 года назад

They worth 5k now.. whos the sucker

@staylucky4727 3 года назад

@@jakeozzy4776 the kid that pays that much for shoes he will never skate in

@01suku77 2 года назад

@@staylucky4727 amazing comeback lol

@skater78945 5 лет назад

The shoes are pretty on the deck!

@ArmandBaclay 5 лет назад

Legendary

@FoetusG59 5 лет назад

Top 5 dunk for sure!

@andee173 5 лет назад

Need more videos like this!

@chrishartley6411 4 года назад

2:16 that's a real friend !

@quinncoyle7494 2 года назад

nick the goat

@josephrodriguez5986 3 года назад

Thanks Mr. Diamonds. Great video (-:

@BLVCKSEA 11 месяцев назад

The Diamond Dunk wasnt the first SB to have the sneakerheads go crazy..i saw this same type of energy when the Heineken Dunks dropped as well..and that was probabaly a year or two before this released.

@EveryWhere559 Месяц назад

Pigeons as well, but Heineken was a spin-off from the world known beer, Tiffany sb were made by a designer not as renown then he blew up with the wave? This sparked Diamond supply co as a fashion juggernaut for the culture from 06-12

@beneaththesound 5 лет назад

perfect

@alexthelizardking 2 года назад

Sneakers are great diamonds are forever.

@ericnasr22 2 года назад

Not that this would ever happen but I'm hoping they re-retro these sometime in the future

@shawna4740 2 года назад

I have 4 pairs of these tiffany lows

@desmondjake2390 5 лет назад

Koston! “The Michael Jordan of skateboarding”

@ilovek619 5 лет назад

I love how they’re educating all of these young cats on what the this shit was like before the hypebeast boom lmfao.

@12on12off 5 лет назад

The legend

@EveryWhere559 Месяц назад

What size shoe do you wear ?

@DiegoKotz Год назад

Eu tenho um Nike sb delta force, mais um dia terei melhores condições financeiras e comprarei um modelo desse mostrado no video 💎

@imnotsurewhy 4 года назад

The Hundreds x Nike SB! Make it happen.

@BLVCKSEA 11 месяцев назад

I've been barking about this potential Collab for yeeeeaars..it would be so easy to just put the Adam bomb logo on the heels with a sick color way..

@chrishartley6411 4 года назад

5:22 he should have , the hype it would have caused . I bet when nike finally got him they would have came out with his sig. With no nike check just cause of the story !

@wikedwun 5 лет назад

Lmao the Tiffany kid!

@MMAEDDIEA 2 года назад

Now I got my nft DCD thank you NICKY DIAMONDS VVS1 gang till I die

@noegutierrez7398 5 месяцев назад

Dude I got 4 pairs from my Skate shop back in 2005 it was so much better back then

@TylerGC 2 года назад

My damn dream shoes saw them when I was just a kid but now there worth over 3000$ I’ll never get a pair:/ I’ve wanted them and asked year after year for Christmas and bdays and still never got a pair

@Yamazaki112 5 лет назад

I love how they released this right after they curved all the hypebeasts at Complexcon. I don't believe they were ever planning on selling the canary yellow Dunks.

@BraedonLytle 4 года назад

I fucking love Koston 😂

@notitleproductions Месяц назад

Back when Nike literally fought against its own hype, instead of overinflated it…

@EveryWhere559 Месяц назад

They never knew this was gonna happen, Nicky diamonds naturally struck gold then the whole clothing line with Diamond supply co. You can’t knock the hype when it’s worthy .. it’s not like a Heineken dunk where they connected with a already popular beer brand this Nick Diamond guy was not known much

@notitleproductions Месяц назад

@@EveryWhere559 was actually referring to the Nike SB dudes own line talking about execs wanting the taking down of the original MySpace video, ruining guerrilla marketing, etc. etc?

@mayan2312 5 лет назад

What type of pants were worn at 5:34?

@illchayvids6123 5 лет назад

They were WACK

@GRIMM2197 5 лет назад

George Monsbourgh I thought they were joggers but if there actually pants they’re kinda cool to me

@billionsafteryourmother6970 5 лет назад

Tb to 2013

@sundaiskatemag 5 лет назад

3 rd 👊🏽💥

@forrealforreal8723 5 лет назад

Somewhere there’s a room full of them

@iainguss8222 5 лет назад

anyone know where I can find the shirt they based the shoe off of?

@supDruMz 5 лет назад

Waiting for roshes to comeback

@ldm2622 5 лет назад

haha this was dope

@idowuogunjobi6159 5 лет назад

high time Nike got wale involved

@nuendo2020 5 лет назад

This in 05 was like off white X Nike in 2018

@Gogo-me7fr 5 лет назад

man now you have to make a documentary on the OW blazers

@tylergaulton481 5 лет назад

I got a pair sz 8 from the thrift store.. need them confirmed real to sell

@stacyiguodala9857 5 лет назад

The fact that she knew it was the “diamond” dunk but didn’t get the Tiffany reference. 🤦🏽‍♂️ Tiffany & co sell jewelry and that’s their color. “Tiffany” blue.

@sebastiansmith5619 4 года назад

Croatianstyle had like 30 pairs of Paris dunks

@d1mbo692 Год назад

8:08 what the dog doin?

@gfeast4518 5 лет назад

Too bad I struck out online and instore 😩😤😭

@candleankle1805 5 лет назад

Now nobody lines up for Nike sb

@ShotByNJGoons 5 лет назад

Only if dunks got better colors these days

@tyson1chicken 5 лет назад

they are starting to

@Christophhanderson 5 лет назад

@@tyson1chicken you can customize them on the Nike site

@nathandrake175 5 лет назад

@@Christophhanderson You can't customize dunks anymore on Nike id shit is sad :/

@kangarojack3814 2 года назад

Your wish came true

@kangarojack3814 2 года назад

@@nathandrake175 yea that sucks I remember those days wow

@luizgabrielluziodefranca5676 3 года назад

N acho esses caraio de dunk em lugar nenhum tiw, só pela internet, tmnc memo

@masondixon6269 5 лет назад

Is Diamond really still a skate brand tho?

@illchayvids6123 5 лет назад

Yes

@dominickomadinajohnkanaval5151 Год назад

Help me John kanavaloff won't let me skate abduction help mesa Blythe -nobody

@orilol7223 4 года назад

cant believe rhis goes for 2800$ now

@TIGERGUTS 5 лет назад

So do 7 year olds still work in your sweat shops?

@Eggp 5 лет назад

3 days till i get my pair

@tomchilds5063 5 лет назад

5th

@BrayantB123 5 лет назад

yeahhhhh im still gonna fucking skate em who cares if they 100 plus dollars theyre skateboard shoes first and foremost

@JoeOh100 5 лет назад

like for The Tiffany Kid

@anthonywandowicz8084 4 года назад

What the fuck. A fucking shoe cake. Whats happening to men. A fucking shoe cake?

@Jandos47 3 года назад

I don’t like em for wearing I’d only look good in em skating I only got swag when I skate my style comes out when I do tricks not walking around lol

@gfeast4518 5 лет назад

Get out of here legit looks for life smh not an sb guy no hate he’s just a hypebeast

@anthonywandowicz8084 4 года назад

Thats awesome this show killed it but it also helped nike kill skater owned shoe companies. Waiting in line over night for a skate shoe contradicts skateboarding persona. Guess this is part kf the reason skateboarding sucks now

@anthonywandowicz8084 4 года назад

Shoe*