North Star Metric. What is it doing and why? 

Awww, that's so sweet. No worries! She is subscribed to our channel and watches our videos!

We feel you!

Hi Natalya! Thanks for a comment and an interesting question. We believe that it’s important that further on the funnel the things are predictable and that a metric may be suitable for quick experiments. If we look at the NSM examples of different products, we see that more often it’s not payments. It’s a metric that allows to guarantee a user’s success or a business’ development before payment stage. Everybody has its own metric in this regards: it can be a quantity of common projects or MAU or DAU or LTV or paying clients or quantity of clients similar to ICP. In other words, you can use them but it depends on a product and what it gives and how strategically flexible you are. For a more deep investigation of the issue I'd like to recommend our article, moreover there is precious content we use when writing it. www.dashly.io/blog/north-star-metric/ Hope it was helpful! 😉

We think so. It can really depend on the product adoption, and what target actions you want your segments to make. Having segmentation is a good thing!

Thank you, we’d like to leave our name 😉 But changing the channel description is a good idea

@@Dashly my bad, I was not clear earlier. I meant you can edit the video title and discreption. Definitely not change the channel name. 🙂

Yes, we began to experiment with description👍

Stay tuned! we'll cover that in the next videos!

@@Dashly I’ve got the same question 😄 Waiting for the next videos

HI Goutham! Seems you've found the golden chapter :-)