Old School Social Media Dying

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Certainly old school platforms like Facebook and LinkedIn won’t be going away anytime soon…
But engagement on these platforms is dropping.
According to Forbes only 20 percent of the users on Facebook are posting. And that number will get worse in 2025.
Furthermore LinkedIn is the butt of so many jokes and satire videos on line these days it’s painful.
One of the things I’m considering is whether I want to be on these platforms at all.
However for small businesses, these platforms seem to be the go to for ‘branding’ and advertising.
Consultants and small business ‘gurus’ like to suggest owners advertise themselves on old school social media.
In fact I don’t think there are many S&P 500 companies advertising on these platforms, so why should small businesses be there?
Well.
Good question.
In addition with the user experience is either boring or a hellscape of bots, misinformation, spam and trolls…or boring, do you really want your business to be associated with such experiences?
I’ll share the results of my own one year experience ‘boosting posts’ on FB…
I wouldn’t even bother to advertise on LinkedIn. Sometimes it feels like the lights are own, but no one is home.
In short the debate is over…
These platforms are over…and have been for awhile.
Younger demographics are gravitating to messaging apps or user experiences that allow them to share within their selected groups rather than everyone.
Finally if you are a small business owner and susceptible to all these pie in the sky ‘marketing’ plans that are ‘free’, do you ever ask yourself how you actually grow the business?
If you’ve got super service and a great product or service down do you really want to potentially damage your reputation with platforms that attract cranks and people who are just there ‘because I have to for work’?
Where do your customers come from?
We’ll talk about these and other issues in this video…here’s a link to the audio podcast …
thebobdavispodcasts.com/is-ol...
(By the way I said it’s podcast 1142 in the video…its podcast 1141)
#business #smallbusinessowner #smallbusinessowner #debate #socialmedia #engagement #america #experience #facebook #linkedin

Опубликовано:

14 июл 2024

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Комментарии : 14

@threepistols7 17 дней назад

RU-vid is where I spend the most time by far in terms of "social media" platforms.

@ToddMagnussonWasHere 15 дней назад

Social media is a cancerous form of communication overall. Even newer attempt like Substack (Twitter + Medium) stagnated pretty quickly. It’s in large part due to the organic form of communication being censored, over-curated by moderators and algorithms within the large companies that facilitate the communications. RU-vid even fails a bit, missing comments, shadow bans, etc. YT live streams are enjoyable still because you get that direct interaction experience. If that flicker of enjoyment disappeared it would go the same way I think.

@Laughable000 14 дней назад

Live streams are enjoyable provided you don't have the same issues with comments!

@thebobdavispodcasts9768 14 дней назад

Thanks for the insight.

@thebobdavispodcasts9768 14 дней назад

Oh boy! Comments! lol.

@ToddMagnussonWasHere 14 дней назад

@@thebobdavispodcasts9768 I wish it was insight, but sadly it’s more of direct experience -I’ve spent considerable time on Facebook and Twitter, before quitting cold turkey like an addiction. You know with age you hold on to a certain amount of nostalgia for say 2004 internet bullet boards and really more room for authentic human interactions not guided by algorithms and all sorts of people just trying to get a digital laugh and/or Arnold Schwarzenegger flash soundboards on Ebaumsworlds while playing early online video games. Now the online sphere is just a world of weaponized language always at the ready, algorithms constantly setting two distinctly hardened opinions into little comment section war sandboxes to waste time and social energy in bad faith. That bad faith ultimately manifests in the real world, the chasm between Tumblerites, Redditors and 4/8channers that overlapped with the growing social media platforms. Also, “conspiracy”, larger scale I think what happened to the Smith-Mundt act under the NDAA change in 2012 has had rippling consequences of not only propaganda actors but people I would consider “repeaters”, so someone sets up a peaceful conversation on a sensitive topic and then immediately someone comes in with the digital equivalent of a loud speaker and turns threads hostile. It’s as if the algorithms deliberately pull a hostile voice in to ruin good faith conversations.

@cybersphere 16 дней назад

Twitter is going downhill as well, esp. the ForYou section, which is full of engagement farming drivel from premium accounts. Most of the attention you get there these days is non-organic.

@rosswatkinson9595 17 дней назад

And Spotify 😊 🎉🎉🎉

@CheapSushi 14 дней назад

I'm convinced at least half of the activity is bots/AI or shills and that's going to get worse since it's so easy to spin up AI models to just create noise.

@user-ec7oe1bl8y 14 дней назад

Ha Thaye what Facebook gets for optimising their app for negative experiences. Yeah it may hook you in in the moment but it will leave people with an overall plan and intention to eventually leave the platform and stop using it. If they were not so greedy and option sized it for high quality content and feel good content maybe people would come back to them.

@thebobdavispodcasts9768 14 дней назад

So true!

@rosswatkinson9595 17 дней назад

😂 Taylor Swift!! Haha it's a man baby!!