Some of Omar Apollo’s earliest memories are of being in front of a crowd, performing in ballet folklórico classes and singing in Spanish mass at church. His parents-who emigrated from Guadalajara, Mexico, to Hobart, Indiana, where he grew up-encouraged him to explore his heritage through song and dance, and by the time Apollo was in high school, he was writing 30 songs a month. But he sensed tension with his traditional, religious family. “I knew [my household] wasn’t going to be a great place for me to develop the way that I wanted,” he says in his Apple Music Up Next film. “So I left.” It was while living out of a friend’s unfinished attic that the indie-R&B phenom inked his first record deal and assembled what would have been his debut album. But days before he was set to shoot a music video, he pulled the plug and started over. Watch the film to find out why Apollo made “the hardest decision” of his life, and hear about his project 'Ivory'-the clear-eyed, heart-on-sleeve album produced in its wake: apple.co/-UpNe...
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4 окт 2024
