How do you open London's hottest restaurant? Chef Thomas Straker's social media stardom helps fill the seats.
Most people who have a major TikTok following are more than happy to talk about it. Not Thomas Straker. The angular, wise-cracking, London-based chef has amassed millions of views on the platform and garnered 900,000-plus followers on Instagram through high energy videos that he started making during lockdown.
His favorite subject: butter. His All Things Butter show, featuring 50 days of butter in flavors ranging from crispy skin chicken to whisky get tens of thousands of views on RU-vid and millions on TikTok for each episode. He scoops the butter out in dollops that look like gelato and eats enough butter on camera to concern a cardiologist.
But Straker’s real triumph is his new, eponymous restaurant that’s been going gangbusters since it opened in October. Set on a calm street in Notting Hill, not far from a hectic section of Portobello Road, Straker’s looks like any number of the city’s spare, white-walled dining rooms from the street. Step inside, however, and it’s a high-energy party orchestrated by Straker and his team. At the 43-seat restaurant, there are animated conversations at tables and along the chef’s counter, which is dominated by a big, wood-burning oven and a soundtrack of old school hits like Shalamar’s Make That Move.
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16 янв 2023
