our social media journeys, almost quitting YouTube, and starting over 

Update: We’re simplifying the main channel rebrand name to “The Schultzzie Collective”! Our first name was similar to another business and we wanted to prevent any confusion. Excited to continue sharing this project with you!!

Glad you didn't give up the main channel - I think it new concept of your new channel is splendid, and I think it actually will attract all kind of women from different walks of life. I love it. And here is a shout-out to your wonderful husband, Stephen - he is/has been your biggest supporter from the get-go.

I swear nothing has made me develop more of a parasocial relationship than having Sierra incorporate her actual friends into the main channel ❤😂

i have a been a long time watcher and listener to all sierra related platforms. i just wanted to say i am so PROUD of the three of you for coming out on the other side and making such an inclusive, welcoming, and loving corner of the internet. those of us who are here are here because you make us feel seen and understood. you ladies are doing incredible work and all of us listeners thank you for being you, and sharing your lives with us💗

It’s so inspiring to see a healthy work environment. It’s not common unfortunately :(

We are one week away from twenty whatever Halloween costumes ladies!!

Hearing Sierra share how she was really feeling about her channel when I was just blissfully watching her content was really something. I'm so glad you got your spark back, and have found a way to keep the channel going while still finding it fulfilling. I have enjoyed watching you hang out with your friends and just have a good time. And if I'm ever in need of an "old school" style video, it's all still there for us to go back and watch whenever we want. Wishing all of you ladies the best! 💞

Happy Wednesday!! 💖💖💖

It would be sooooo amazing if Steven joins you for some of the confident collective videos!!

Selfishly I hope you never quite Sierra! ❤ We’re the same age and I relate to you and your content and love the community you’ve created and I hope that through our 30s and 40s we can still all connect and relate on your platform!

I love the name so much 💗 it’s such a perfect representation of the channel now. Also, as someone who found your channel in 2019-2020, your videos with Skylar and where the team was interacting with you were always my favorite so this feels like the next natural evolution of that. So excited to see what’s to come.

I had to pause to comment and say I’m so glad this channel has led to this like “group project channel.” We loved Sierra then and we love her now, and we love your friends too. Nothing is more of a Wednesday pick-me-up than seeing what you guys are up to, and hearing such positivity that comes from each one of you guys on the channel. ❤ The coolest thing is feeling like I have friends when I’m a stay at home mom with little to no friends. && that’s a hard thing to navigate.

I think what makes Sierra’s platform content change so great is that it shows women empowering other women in ways that a lot of us need in our lives. It really does remind us to be confident and kind. It doesn’t feel performative, if anything it’s raw and real and so impactful to those watching, however they identify.

WAKE UP BABE THE GIRLIES POSTED

I came for the original just Sierra videos, but I love all of the new stuff! One of my favorite parts of the former videos was Sierra’s dynamic with different people, and I love seeing more of that. So good to see you get that spark back and enjoy it.

Morning girlies!!! Love you all and this era.

I literally never miss an episode. Y’all make my Wednesdays a little brighter. I love you all 🥹🥹

Such a good episode!! As a long time Sierra fan and I am just so happy for this group of girls to keep making amazing content!!! Love you all. 😊

honestly, your content got me through the pandemic in a big way - not to put that on you, but I am still grateful that you were/are here

I think the main feedback I’ve seen about the new group videos is that 1. it’s better in smaller groups than big groups 2. the scripted and over produced videos seem not authentic and very unrelatable 3. Sometimes the screeching/excitement seems over the top and forced I think the channel and group videos have a great opportunity to grow a new audience, but just thought I’d put my two cents in ❤️

Oh Sierra! I’ve been watching you for, idk, 8 years now?! I love seeing where you were to where you are now and so glad you found your Confidence Collective! You all bring me so much joy! And confidence!! ❤

Loved the timing of this! I’m “launching” my channel this Sunday and purely doing it because I work in communications and enjoy creating content. I have so much fun making the edits and being super creative.

Love this episode! It was fun to hear how different each of your journeys is!

I have loved every episode but this one hit me so hard. I have love the rebrand of the main channel and getting to know all of the wonderful ladies on the team. Sierra, you have had such an impact in my life and have reminded me to always love my body even if it doesn’t look like someone else’s. I’m so thankful that we are still able to have you here on this special corner of the internet.

Baby your like lightning in a bottle ,I can't let you go now that I've got it... my alarm just went off, and it's perfect. This is electric love between friends... you all are amazing!

I have enjoyed Sierra's channel and the vlog for a couple of years, but I haven't had much time to devote to this channel. Let me just say that this episode moved me! I am a 40 something gal who can still benefit from this content. I love the new direction, and I will continue to watch. I love you guys!

I love the group videos, I love the podcast, everyone's killing it, thank you for sharing yourselves with us ❤❤

i loved hearing sierra explain all the behind the scenes of the channel and how she felt. i find so much comfort in sierra and her videos! i found her years ago and loved her for her mid/plus size content and i’ve loved watching her grow with her content regarding her family and now all of her friends. i do miss the old videos but i have so much respect for her and while the new videos are different, i think they are just as impactful with the whole group. sierra is my comfort youtuber but i truly love the rest of the girls too 🤍 forever a fan!! so proud of you sierra!!! 🫶🏼

this whole video made my heart swell 🫶🏼 love y'all!!

I absolutely love this concept for the collective!!😍 I would love a series on the podcast where you interview the other members of the collective so we can get to know everyone! 😍

This girl group is the most wholesome corner of the internet and something I’m grateful to have. 💜 I wish I had an incredible group of girls like this. I’m so happy for you all and so excited to go on this new adventure with you 💜 thank you for sharing.

I’m so glad you didn’t quit your channel! I LOVE the new channel. The videos and all the girls are amazing ❤

What an amazing person sierra is truly, she is so self aware but so sensitive to others understand people put their lives on the line during the pandemic and acknowledge this, no matter how much she has achieved she is not self entitled and really such a kind soul and still stays so humble and it’s beautiful.

Also, just wanted to say it takes a lot for me to want to subscribe to content…because you truly are what your watching, hearing, viewing. & adding this channel to my watch list was such an easy decision. Like you guys said at the end, I never felt pressured, or like their was drama behind the scenes. It all feels very real, & natural. ❤ ok that’s all.

You said Party Princess, and my brain went to woohoop partay princess, not a person who dresses up as a princess for parties... took me a second, but I got there

This had made me love Sierra even more. YOU ARE SO FUCKING REAL!!! Thank you thank you thank you for feeling comfortable enough to talk about something so sensitive. You make me feel so less alone. I’m excited to see how the main channel flourishes.

I would love to join the conversation and put in my two cents. About three months ago I deleted social media from my phone for a weekend to have clarity of mind, never to download them again. I have anxiety and tend to compare myself to about anything under the sun. I have always wanted to do youtube vlogs and I still do, maybe one day I will, but I would now maybe never come back to instagram and tiktok. Do keep in mind, sometimes I do feel like I am missing out, but I feel this was the right call personally. I guess I just wanted to say that you can still enjoy life and youtube without social media. I love instagram, loved curating my feed and doing a color spread, even planning photo dumps was great and I truly loved it, yet my mental health is more important and has to be more important than keeping in the loop. (someone tell me pls what is Kylie Jenner doing, she is my guilty please and I feel starved) Love you girls

i love seeing your new videos pop up on my feed❤

YAY!!!! Another Episode! ❤

I’m so happy for you Sierra and for all of you finding this path together ❤

I hope the fans who still ask for "Just Sierra" content see this. Not that they are not entitled to that opinion. If you aren't inspired then the content won't be good. It's as simple as that.

Change the intro change the intro!! Make it more confident! You guys got it! Just my opinion over here but I’m rooting for you guys

Hey gallies, after listening to this I really think during the rebrand you should also rename. Like the channel itself! Really represent the wholistic change

This was such a good episode! Thank you for sharing your journey Sierra, I am so glad you rebranded! You are one of the very few RU-vidrs I watch ❤

Love you girls ❤ Sierra, I’ve been watching you since I was in high school. I’ve grown up with you. I’ve seen you get married in 2017. I got married in 2020. You had a difficult journey to have a child earthside. I had a difficult time to get my daughter here last year. Watching your content and you over all these years have truly made you a part of my life and I rewatch your old videos and vlogs all the time. At first when I saw you were close to quitting I was super upset because you and your videos have become such a part of my life and I would miss you so much but I realized that while I know you so well, you don’t know and probably will never know me or how your content is such a part of my life and that’s okay! Even if you end up leaving Yoututbe in the future I will be so happy for you - sort of in the same way I miss Skylar and seeing her and her family but I know she is so much happier not being on the internet. I am so proud of the growth you have made since I watched your first video in my parent’s home at 16 and I am so excited for this next chapter in your channel, even if it closes in the future. I will always hold such a deep appreciation and love for you for how you have changed my life and hope for all the negativity you get with this job, you know that there are so many of us who feel this way. Keep being you and doing what’s best for you and your REAL life. We’ll survive. 💕

it s the magic of just feeling the right things and going with it.

Gosh I love Wednesdays ❤

I love the name, it’s too bad you stole it.

So excited to listen to this when I’m at work 👏🏼😊

This was really inspiring to hear

It would be so cute to re create the hi Barbie scene with all you girls and Stephen lol

I loved this episode thank you all for sharing

Love y’all ❤️

I love this episode! I'm sorry that Sierra received such critical comments that it caused you to consider quitting! I find it ironic as a fellow mom of a toddler, when I watch vlogs and everythig is perfect, I find myself feeling bummed that I don't have it "as together" as everyone else! I hate to think that the comments would cause Sierra to change herself or what she shows online in an effort to strive for perfection! ❤

What you said about not wanting to necessarily get any bigger than you were made me thing- all my favorite RU-vidrs are all about your size. There must be something about having that niche where you can support yourself but you’re not giant. I was kind of surprised at some of the negative comments on one of your vlogs sierra too- that’s something I don’t see often on those other creators I’m thinking about. Hopefully now that you guys have all found such stride, the community will only get stronger and the rest will fall away

So excited for next week's costumes!!!

Riayn at minute 47: 🎶 Why not… take a crazy chance? 🎶 🎶 Why not… do a crazy dance? 🎶

This episode was so great ❤

Who else is so excited for the burlesque video 😊😊

💜💜💜

🫶🏻

I just wanna ask: Did Jess go to a University, because she is really smart!!! Not that you have to go to a University to be smart, I feel like I'm pretty smart, but because of my ADHD I could only do a step under University, we call that Highschool in my country.. but I think that's something different in America.😅

This name already exists and its not very fair to just take it

WAHOO!

Yay

First ❤❤

Maybe if the comments and requirements to do RU-vid videos are too much for you, you should move to something else. Your mental health is too important and there are other jobs you can do besides put your life online

Wanting a fresh start on your channel is one thing. However, copying another brands name is another. Not very confident and kind of you. This is very disappointing.

I love you guys so much and I absolutely adore this podcast but there is a over usage of the word “like” that was said so many times in this episode that dove me absolutely insane.

💪 'Promosm'

Actually Sierra's channel became a platform for her emplooyes to have a "voice". Which is too much for the viewers and too many voices in a short time frame(30,40mims videos) i have no patience to watch these new vlogs, i just skip. Even in this podcast Sierra is just there,barely saying something....it is a pity for the years of work, to turn it into a "crash" channel....Sierra has an authentic sparkle which currently it is lost amongts sooo many loud voices which just create videos just to be there,without real added value....

Love u guys, this one was so good. I’m so excited for the rebrand 🩵