View the transcript and related materials at causemarketing.com/thank-you-mom. In this 2016 version of Procter & Gamble's "Thank You, Mom" campaign, P&G positions itself as the "Proud sponsor of Moms." The two-minute commercial features supportive mothers helping their children persevere through difficult circumstances on their way to becoming Olympic champions:
P&G Tagline: "It takes someone strong to make someone strong. Thank you, Mom."
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CAUSE MARKETING MUSEUM
View more cause-related advertising, and case studies, at the Cause Marketing Museum.
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➡️ Cause Marketing Definition: causemarketing.com/definition
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MEANINGFUL IMPACT PODCAST
Get inspired by stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause; a win for their companies; and a win for their project teams. Each episode of the Meaningful Impact podcast reveals surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate social responsibility (CSR) initiatives.
▶️ Listen on RU-vid Music: meaningfulimpact.com/youtube
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➡️ Episode transcripts: meaningfulimpact.com/episodes/
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15 сен 2016
