Speakers: Aaron Blackwell, Jess Mara, Dusti Ondryas, Hosted by Craig Forman
Getting internal and executive buy-in for your community is a vital step towards building a thriving brand community. Join this panel conversation and delve into successful collaboration techniques with various teams within a company, offering practical guidance on fostering a culture of cooperation to drive community initiatives forward.
Jessica joined Lenovo to define and grow the student education segment for Global eCommerce including the launch of LenovoEDU, Lenovo’s new education community. She leads the global team responsible for the EDU, Gaming, and SMB communities. During her 20+ years in EdTech, Jessica held venture growth and marketing strategy roles for EdTech startups and VC firms focused on online learning, STEM+ literacy, and workforce development. In addition to her role at Lenovo, Jessica is an adjunct professor for the Master of Arts in Educational Innovation, Technology, and Entrepreneurship at The University of North Carolina at Chapel Hill.
Aaron has 11+ years of experience in the Community Industry leading teams at Yelp, Samsung and currently at Peloton. His expertise includes launching and managing online communities, building advocacy programs, event management, scaling teams, and tackling operational challenges. Outside of work, he enjoys spending time with his dog in NYC or planning his next international trip.
Passionate about fostering meaningful connections and building thriving communities, Dusti is a strategic communicator at the heart of Thumbtack's innovative initiatives. From launching an online Community to leading our first-ever Pro Advisory Board, she excels in fostering collaboration and elevating the user experience. As the driving force behind Thumbtack's Pro Rewards (loyalty) program, I cultivate meaningful relationships, ensuring that our incentives drive growth for both professionals and Thumbtack. With a cross-functional approach spanning cities across the globe, she is dedicated to shaping the future of our community and celebrating the success of Thumbtack's incredible professionals. After over a decade as an entrepreneur, Dusti has spent the past 7 years on this exciting journey to amplify voices, build communities, and make Thumbtack better for pros and customers.
Craig has dedicated over a decade to a core professional mission: enhancing how we work by fostering human-centric, high-performing environments. His journey in organizational psychology propelled him into significant roles where he could directly shape workplace culture. As the former Lead People Scientist at Culture Amp, Craig not only championed a data-driven approach to people and culture strategies but also spearheaded the Culture First community. Under his leadership, this community flourished into a global network with over 100 chapters, earning two Community of the Year awards from CMX. Craig recently established CultureC Consulting, where he continues to guide organizations in impactful cultural practices. He holds a Master's degree in Industrial / Organizational Psychology and proudly served in the US Air Force.
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9 май 2024
