Below are a few key points to understanding grading:
The grading scale is from A+ to F-
All prospects will be associated with the Default profile unless they are re-assigned a different one. For more information about how to assign prospects to a different profile, see the article: www.pardot.com/...
You can set the profile criteria within a prospect record to Match (thumbs up), or NotMatch (thumbs down).
Matching a profile criteria within a prospect record will cause an increase in grade by the amount (1/3, 2/3, or 3/3 of a letter grade) specified in the profile associated with the prospect.
Selecting Not Match on a profile criterion within a prospect record will cause a decrease in grade by the amount (1/3, 2/3, or 3/3 of a letter grade) specified in the profile associated with the prospect.
You can use automation rules to Match or Not Match criteria to grade all prospects appropriately.
Marketing Cloud Account Engagement (MCAE)
16 окт 2024
