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Parmigiani Fleurier - Hero Brand 

Escapement Magazine
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Angus Davies talks about Parmigiani Fleurier, part of his new series of videos looking at what he considers to be the 'Hero Brands' operating within the watch industry.
In this video, Angus enters the rarefied world of Haute Horlogerie and talks about Parmigiani Fleurier, a brand he knows very well.
Indeed, approximately 10 years ago, he produced content for 'Le Blog', the brand's own online magazine. To the company's credit, it insisted Angus spend time visiting its various production facilities in order to learn more about its operation.
Ultimately, the brand updated its website and Le Blog came to an end. However, the time Angus spent with the company was very enjoyable, improved his understanding of high horology and led to an overwhelming desire to own one of the marque's timepieces at some point in the future.
In this video, Angus discusses Parmigiani Fleurier at length. He makes reference to Michel Parmigiani, the founder of the Maison and today's CEO, Guido Terreni.
Angus also talks about the brand's expertise in restoring automata, clocks and watches. Moreover, he looks at how this field has influenced the specification of the brand's modern-day watches.
In 2021, Parmigiani Fleurier unveiled its new Tonda PF collection, a product portfolio that has since grown. The self-confessed watch obsessive looks at the Tonda PF Micro-Rotor, exploring its design, finishing and its exquisite movement.
This video is essential viewing for any self-respecting horophile. Enjoy.
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27 авг 2024

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