Part 6: Why Do B2B CMOs Fail So Quickly? 

💡Mark Stouse is the former CMO of a large enterprise organization and the current CEO of Proof Analytics, a software analytics company. Mark discusses the importance of being a data-driven CMO and how most CMOs do it wrong. He emphasizes that data is always about the past and not predictive of the future, making it crucial for marketers to focus on forecasting and understanding causality. He also shares insights from his interviews with CEOs and CFOs, highlighting their frustrations with marketing and why.💡
Mark also points out B2B marketing's time lag in analytics for proving ROI as a major reason why CMOs are being unjustly fired due to lack of performance.
"We ran analytics and found out whether the CMO firings were justified. Four out of the five were not justified." - Mark Stouse
Through his extensive interviews with CEOs and CFOs, Stouse sheds light on the frustrations and concerns of business leaders regarding marketing's lack of accountability and credibility.
Follow Mark Stouse on LinkedIn - / markstouse
Follow host Steve MacDonald on LinkedIn - / stevensmacdonald