In this video we will discuss how freshers and experienced people can grow and earn a respectable income from performance marketing also known as pay per click marketing (PPC). Please note that this video only contains the most essential guidelines that you can use to estimate the growth trajectory and this video will not educate you on the core principles or detailed topics of PPC.
I am assuming that people who have studied Google ads / Facebook ads and fundamentals of PPC will be able to recognise some points from this video and act in the direction which will save them a lot of time, give them immense clarity on what needs to be done and what needs to be avoided as well as allow them to take the right steps confidently.
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TIMESTAMPS:
0:00 Introduction
01:58 - What all will we discuss in this video? (Agenda)
07:15 - What is performance marketing? (in a practical sense)
12:10 - The concept of Return on Ad Spend (ROAS)
13:28 - The 3 most important concepts of PPC for aspiring professionals
18:00 - What are PPC marketing professionals responsible to achieve?
24:09 - What kind of work is done in a performance marketing job?
29:17 - What is the meaning of a media plan ?
35:50 - What are the various software and tools performance marketing professionals must be aware of?
40:21 - Basics of Google Ads
45:00 - Basics of conversion tracking & attribution modelling
47:00 - Basics of reporting, custom columns, segments, and dimensions
52:34 - How can you initiate your personal projects on Google ads?
55:14 - Job role definition & requirements: Performance Marketing Trainee
01:01:08 - Job role definition & requirements: Performance Marketing Analyst
01:07:42 - Job role definition & requirements: Performance Marketing Manager
01:12:22 - Job role definition & requirements: Performance Marketing Strategist / Director
01:16:49 - How to get a high paying job? (Fundamental steps)
01:20:55 - What is a Performance Marketing Report?
01:24:56 - How can you create your own campaign and generate data for this report?
01:30:06 - Conclusion
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22 июл 2024
