Pharma marketing management 8th semester important questions। Short & Long questions। Part-1। 

Hey! My name is Shahruddin Khan
Today In this video I provide Pharma Marketing management B Pharm 8th semester important questions : Short & long questions with solution pdf. (Part-1)
Check other subjects Important questions of B Pharm 8th semester 👇
• B Pharm 8th semester i...
Download pdf notes📝 of this video 📸 👇
• Pharmacy wala App Down...
Copyright disclaimer under section 107 of the copyright act 1976, allowance is made for ”fair use” for purposes such as critisism,comment ,news reporting , teaching,scholrship and research. Fair use is a use permitted by copyright statute that
might otherwise be infringing. Non-profit, educational and personal use tips the balance in favor of fair use.
Follow on Instagram:- (Personal) / shahruddinkhan921
Follow on Instagram:- (Channel) / pharmacy_wala /
Like Facebook Page :- www.facebook.c...
___________________________________________
Join Telegram channel link 👇
•●◉✿Pharmacy wala✿◉●•
It is official telegram account of Pharmacy wala channel (shahruddin khan) Join this.
t.me/pharmacyw...
Join whatsapp group👇 chat.whatsapp....
____________________________________________
#importantquestions
#marketing
#biostatistics
#research
#bpharmacy
#8thsemester
#syllabus
#importantquestions
#exam
#social
#prevention
Unit-I
Marketing: Definition, general concepts and scope of marketing, distinction between marketing & selling.
Marketing environment. Industry and competitive analysis. Analyzing consumer buying behaviour and industrial buying behaviour.
Pharmaceutical market: Quantitative and qualitative aspects; size and composition of the market; demographic
descriptions and socio-psychological characteristics of the consumer; market segmentation & targeting. Consumer profile; Motivation and prescribing habits of the physician; patient's choice of physician and retail pharmacist. Analysing the Market; Role of market research.
Unit-II
Product decision: Classification, product line and product mix decisions, product life cycle, product portfolio analysis; product positioning; New product decisions; Product branding, packaging and labeling
decisions, Product management in pharmaceutical industry.
Unit-III
Promotion: Methods, determinants of promotional mix, promotional budget; An overview of personal selling,
advertising, direct mail, journals, sampling, retailing, medical exhibition, public relations, online promotional techniques for OTC Products.
Unit-IV
Pharmaceutical marketing channels:
Designing channel, channel members, selecting the appropriate channel, conflict in channels, physical distribution management: Strategic importance, tasks in physical distribution management.
Professional sales representative (PSR):
Duties of PSR, purpose of detailing, selection and training, supervising, norms for customer calls, motivating, evaluating, compensation and future prospects of the PSR.
Unit-V
Pricing: Meaning, importance, objectives, determinants of price; pricing methods and strategies, issues in price management in pharmaceutical industry. An overview of DPCO (Drug Price Control Order) and NPPA (National Pharmaceutical Pricing Authority).
Emerging concepts in marketing:
Vertical & Horizontal Marketing; Rural Marketing; Consumerism; Industrial Marketing; Global Marketing.