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Phil Spencer and the Battle for Xbox's Soul 

IGN
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Once a scrappy startup within a buttoned-up institution, Xbox and its longtime leader Phil Spencer are now struggling to keep Xbox on a path gamers can trust and believe in amidst over $75 billion of gigantic acquisitions and unexpected board-level and regulatory scrutiny. Can Xbox's soul be saved? Podcast Unlocked host Ryan McCaffrey discusses that very topic.

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9 май 2024

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Комментарии : 798   
@mrcandido
@mrcandido 23 дня назад
That's what happens when making great games is not the priority...
@Zachthe504
@Zachthe504 23 дня назад
💯
@Jeez001
@Jeez001 23 дня назад
But pushing game pass was and as revealed by unsealed documents from Activision case Microsoft hoped to hike gamepass to as much $30 once it establishes dominance .
@deathtrooper2048
@deathtrooper2048 23 дня назад
This is what happens when you put your games on PC.
@hotpockets69
@hotpockets69 23 дня назад
You people don't buy them regardless. Stop it.
@Rightround0846
@Rightround0846 23 дня назад
Now it's how can we nickel and dime the players..
@jamilgame
@jamilgame 23 дня назад
Phil Spencer has been really quiet since this dropped.
@BajatheChickenMan
@BajatheChickenMan 23 дня назад
He needs to go. There's been no accountability.
@paradox1241
@paradox1241 23 дня назад
​@BajatheChickenMan the decision has nothing to do with him. He's always been just the face of xbox. Silly kid
@BajatheChickenMan
@BajatheChickenMan 23 дня назад
@@paradox1241 Then they can get a new face if he's so unimportant. They need to clean house at the executive level. Responsibility falls on those who are in charge, silly kid.
@abstr4cted496
@abstr4cted496 23 дня назад
​@@paradox1241You've believed all of Phil's false hopes and broken promises the past decade haven't you lol
@codezero7981
@codezero7981 23 дня назад
in Phil we do NOT trust.
@imacg5
@imacg5 23 дня назад
After you collected all the Stones, half of the people must vanish. This is inevitable.
@seesidesummerhouse6112
@seesidesummerhouse6112 22 дня назад
Fairly common amongst mergers. You don’t need two marketing teams, for example. You can normally consolidate without harming capability.
@chrisbrown113096
@chrisbrown113096 20 дней назад
Ummm okay , that analogy was awesome haha
@hanzo90
@hanzo90 23 дня назад
Microsoft themselves think they are making smart "corporate" decisions for Xbox when they are completely out of touch with the gaming Industry. If they just put faith in these companies we would be in a better situation
@TheJohhnyE
@TheJohhnyE 23 дня назад
They did put faith in them, and we got Redfall. 😂
@elgranknight
@elgranknight 23 дня назад
Share holders don't give a crap about the future, they just want more money Now.
@jptruth2372
@jptruth2372 23 дня назад
Or delays upon delays, like ALL these devs these days
@Crasher_7
@Crasher_7 23 дня назад
@@TheJohhnyE Arkane staffs also wanted Xbox leadership to cancel Redfall and give them something new to work on, and they just left them to just continue to push out a dead project...
@thebodykeepsthescore2828
@thebodykeepsthescore2828 23 дня назад
​@@TheJohhnyE Goes to show faith is useless😂
@traviseicher9118
@traviseicher9118 23 дня назад
Step 1...Start a subscription game service. Step 2...Put all your first party games on it to encourage gamers to subscribe. Step 3...Close the studios because gamers played the game on your subscription service instead of buying it.
@BUPMY1
@BUPMY1 23 дня назад
So it back fired?
@distortedsoul27
@distortedsoul27 23 дня назад
At least you've outed yourself for having no idea as to the cause of the closures of these studios.
@mikesannitti6042
@mikesannitti6042 23 дня назад
Yeah this is not it.
@JeannieLove
@JeannieLove 23 дня назад
​@@distortedsoul27 But that is why? What? Why don't you elucidate us then?
@user-Cata7sti7ma7
@user-Cata7sti7ma7 23 дня назад
tango died when the founder of the studio Shinji mikami leaved the studio with alot of people directly after hifi-rush release. The studio as been an empty shell with no leader since hifi-rush release Arkane austin died when 90% of all veteran developper leaved after prey release and during the developpement of Firefall ( that was way before the purchase of microsoft ) That straight fact that can be easy find with a 5 sec google search.
@daddy7870
@daddy7870 23 дня назад
“Why did you close tango studios?” Xbox president: uhhhhh… Have you watched the fallout show😊
@reasonjefferey4644
@reasonjefferey4644 23 дня назад
What does the show have to do with tango studios
@PassTheSnails
@PassTheSnails 23 дня назад
@@reasonjefferey4644 did you seriously just miss the worlds most obvious joke?
@distortedsoul27
@distortedsoul27 23 дня назад
What they should've said: "ZeniMax was in a bad spot when we purchased them, to the point of toppling over completely. We did this to tidy up the resources available and focus on the future."
@jjlink300
@jjlink300 23 дня назад
I’d have been like cool so when are we getting a new fallout game
@benjamincurtis1412
@benjamincurtis1412 23 дня назад
She tried a Phil Spencer and failed... She's got sno snake charm
@HotRodPR1
@HotRodPR1 23 дня назад
Where is Phil Spencer? He is the head of xbox, as a leader he can celebrate the victories but also he need to be able to take the heat in the bad times.His silence doesn't show up any leadership.
@michaelludlow626
@michaelludlow626 23 дня назад
Satya Nadella (CEO of microsoft) likely has him tied up in his basement its been nigh confirmed that microsoft has kicked the xbox team out of the drivers seat
@wibba_
@wibba_ 23 дня назад
He's probably handcuffed
@atlien1988
@atlien1988 23 дня назад
Phil is no longer the head of Xbox, he's the CEO of Microsoft Gaming. Sarah Bonds is now the head of Xbox.
@mcrook1313
@mcrook1313 23 дня назад
@@michaelludlow626 This is the answer.
@RedMisfit
@RedMisfit 23 дня назад
@@atlien1988She’s in charge of developing the hardware and keeping everything under one cohesive vision that was built by Phil. He’s still in charge of everything and in control of the overall decisions and direction.
@Irrevenant_
@Irrevenant_ 23 дня назад
Keep in mind, Ryan is as big of an Xbox fan as they come
@FaZaFurhod
@FaZaFurhod 23 дня назад
yeah that's how you know this whole video is just him being an apologist for Phil Spencer who is a grown man that doesn't need another grown man to speak for him
@Irrevenant_
@Irrevenant_ 23 дня назад
@@FaZaFurhod except he didn't do that in this video. He talked about how bad it is, and that's my point. If Ryan Xbox McCaffrey says it's bad, then you can believe it's getting bad.
@GnoemGrown
@GnoemGrown 22 дня назад
​@@FaZaFurhod You must not have watched the video
@tiagonascimento4386
@tiagonascimento4386 22 дня назад
​@@FaZaFurhod pal didnt you even watch the video or just like other fools only a few second cuz you have the same attention span as a fish🤦🏽‍♂️
@cornking6
@cornking6 21 день назад
@@FaZaFurhod Moron.
@AynenMakino
@AynenMakino 23 дня назад
This whole thing has "You were the CHOSEN ONE!" energy all over it.
@benjamincurtis1412
@benjamincurtis1412 23 дня назад
They were never the chosen one. A decent sidekick at best but they couldn't even play that role.
@liljes34
@liljes34 23 дня назад
Agree with this guy above me. They were NEVER the chosen one… chosen losers maybe.
@djpep94
@djpep94 23 дня назад
It was said you would destroy Crash Bandicoot not join him!
@WitcherGrandMaster
@WitcherGrandMaster 23 дня назад
Maybe in the 360 Era but no, PlayStation has always been the Chosen one...
@codezero7981
@codezero7981 23 дня назад
@@WitcherGrandMaster no Nintendo is the chosen, Playstation is barely doing any better with their current leadership.
@samya1231
@samya1231 23 дня назад
They need the people behind the 360 era back. (Not the Kinect ones, but the ones who gave us Gears 1-3, Halo 2,3, Reach, Forza, Orange Box, Mass Effect 1-3.etc.)
@faustianblur1798
@faustianblur1798 23 дня назад
"the ones who gave us Gears 1-3, Halo 2,3, Reach, Forza, Orange Box, Mass Effect 1-3.etc." Most of those people were never even at Xbox. Gears 1-3 was Epic. Orange Box was Valve. Mass Effect was EA/BioWare. Xbox isn't successful enough to make those sorts of deals any more and those devs aren't for sale, now even Bungie has gone over to PlayStation.
@samya1231
@samya1231 23 дня назад
@@faustianblur1798 yes true. But they released on Xbox first before being ported over to PS3 and PC. Like what happened to 2nd party titles like Final Fantasy, Nioh, Stellar Blade, Silent Hill with the PS4/PS5.
@fabolousjada5070
@fabolousjada5070 23 дня назад
Bro been waiting for 15 years. If you aint sheep idk what you are
@Nice_Places
@Nice_Places 23 дня назад
Project Gotham Racing
@zpfriejd6105
@zpfriejd6105 23 дня назад
The Xbox team is on a mission.. and it has nothing to do with games
@MasterCamus
@MasterCamus 23 дня назад
When Phil said that games don't sell console, you bet there's something wrong with these guys unfortunately
@danissary
@danissary 22 дня назад
This should’ve been a major red flag that people haven’t talked about enough. Prior to the start of this gen he had an interview with the same Ryan where he said they didn’t lose Xbox One generation due to the quality of their games (keep in mind, he said this the same year PS had exclusives like Nioh 2, FF7R, Ghost of Tsushima and TLOU2, which is better output than the entire XB1 7-year lineup) but other reasons. Now after the Redfall disaster he comes out again saying great games don’t sell consoles and that everyone is locked in due to digital libraries. At the same time Nintendo has their best console ever which launched with 0 backwards compatibility, and both Sony and Nintendo still have anywhere between 40-60% of game sales happening physically (which means people can sell them if they really wanna switch platforms). The guy is just straight up clueless and wouldn’t be able to identify and nurture amazing games if his life depended on it, because he doesn’t believe in great games.
@PillsburyNinjaKneadingJustice
@PillsburyNinjaKneadingJustice 23 дня назад
Big companies buying out studios just needs to stop.
@benjaminphilp720
@benjaminphilp720 23 дня назад
not according to the xbots over on twitter they want ms to buy up square enix capcom sega as well i.o interactive the list goes on. shouldn't never happened in first place also ryan wanted ms to buy up Japanese developer up like square capcom just get get revenge on sony to take games away from playstation. him and destin were big supporter of the buyout.
@illusionsounds
@illusionsounds 23 дня назад
why its the company thats get bought out own choice
@PillsburyNinjaKneadingJustice
@PillsburyNinjaKneadingJustice 23 дня назад
@@illusionsounds it's the CEO's choice to sell, Not the employees. The CEO gets a mountain of cash while the employees get fired.
@illusionsounds
@illusionsounds 23 дня назад
@@PillsburyNinjaKneadingJustice yes indeed and if he created a company and he can make a butload of money with it why shouldnt he sell it if that is what he wishes
@mikeymacaque
@mikeymacaque 23 дня назад
@@illusionsoundsbecause un-employing dozens of employees so you can make a quick buck is immoral.
23 дня назад
IGN been critical?! What's happening?
@walter_the_wobot2349
@walter_the_wobot2349 23 дня назад
Has IGN cut its strings?
@fabolousjada5070
@fabolousjada5070 23 дня назад
Ryan is like a blind fan bro
@omgness14
@omgness14 23 дня назад
The day they said they wanna focus on gaming anywhere vs consoles was the day Xbox died for me.
@maxmazzotti6651
@maxmazzotti6651 22 дня назад
*ended
@Thanatos2k
@Thanatos2k 22 дня назад
The thing is - it's the correct choice. Getting into consoles in the first place was a massive blunder for Microsoft. Microsoft's revenue comes primarily from Windows. They inexplicably believed the "PC is dead" nonsense and went into consoles, competing with themselves and neglecting their own platform so badly that Valve was able to set up shop on their lawn and create a monopoly in an OS they don't even control. The Xbox was a mistake. Microsoft should have always focused their game development efforts on PC making it the premiere gaming platform.
@wmv8996
@wmv8996 23 дня назад
And they're just going hope the showcase makes everyone forget
@CavangoVulgora
@CavangoVulgora 23 дня назад
The showcase will blow your mind.
@jorshwaminguez4699
@jorshwaminguez4699 23 дня назад
​@@CavangoVulgora With what at this point?
@unnderneath
@unnderneath 23 дня назад
@@jorshwaminguez4699half life 3
@CavangoVulgora
@CavangoVulgora 23 дня назад
@@jorshwaminguez4699 Maybe a new controller or something like that
@samfrito
@samfrito 23 дня назад
A great showcase could answer some big questions, but will those games actually arrive on schedule?
@css1323
@css1323 23 дня назад
Come on, Phil. Quit pokin’ it and give us more Geometry Wars.
@PirateOfTheWastes
@PirateOfTheWastes 23 дня назад
REAL
@fredsorre6605
@fredsorre6605 23 дня назад
The question is did it even had a soul to begin with.
@BajatheChickenMan
@BajatheChickenMan 23 дня назад
not really, The horizon of great games just kept moving.
@Domepeezy
@Domepeezy 23 дня назад
Nope
@serkany5905
@serkany5905 23 дня назад
Which of them actually has a soul? Be it Xbox, PlayStation or Nintendo they’re all in it to make money for their shareholders. Nothing else.
@The98Targaryen
@The98Targaryen 23 дня назад
😂😂😂😂😂😂 I personally wanted to say this as well that since when did Microsoft have a soul
@redalien8499
@redalien8499 23 дня назад
Kinda mindblowing that Xbox biggest enemy is not Playstation, but Microsoft and Satya Nadella.
@graycat117
@graycat117 23 дня назад
Microsoft still hasn’t released a major, highly reviewed AAA first party game this generation. It’s sad at this point. Halo flopped and was cross gen, no new gears of war, Starfield flopped, that ‘AAAA’ studio The Initiative hasn’t done anything. WTH is going on there?
@graycat117
@graycat117 22 дня назад
@@ashokathegreat4534 Sounds likely. They’ve spent what, like $90B on gaming acquisitions? They don’t really have anything new to show for it, just limping along. IDK how any Xbox leadership folks still have their jobs.
@x0Fang0x
@x0Fang0x 21 день назад
Didn't horizon 5 sold extremely well?
@chrisbrown113096
@chrisbrown113096 20 дней назад
@@x0Fang0xnobody really knows anymore. Xbox sales and gamepass numbers are blurred. A game can have “2 million players” but no one knows if it’s gamepass downloads or purchases.
@virdinbarzey3805
@virdinbarzey3805 20 дней назад
Its simple. Phil Spencer and that whole team don't know what a AAA game is if it bit them on the butt. We are talking yeeeeaaars of gaming failure.
@jesseshaver2262
@jesseshaver2262 20 дней назад
Almost all their first party games aside from Redfall have high aggregate review scores. This is revisionist nonsense
@ThatGuyNorm
@ThatGuyNorm 23 дня назад
Told you we wouldn't see an Evil Within 3 the moment Xbox bought Bethesda.
@presitatorproductions1134
@presitatorproductions1134 23 дня назад
Spoiler alert no they can’t please gamer and the suits both have insatiable greed
@hotpockets69
@hotpockets69 23 дня назад
You should start a business, sell nothing, and see how long you last.
@chrisnorman3864
@chrisnorman3864 23 дня назад
Does anyone remember earlier in the year a GameStop advert listing Gamepass as ‘Microsoft Gamepass’ and not ‘Xbox Gamepass’? It was hastily removed and blamed as a typo, but I’m thinking now maybe it wasn’t a typo….
@tonygunk1886
@tonygunk1886 23 дня назад
A bunch of old people who never play games controlling the industry is the real issue.. they are only attached to the $$
@BDafarmer
@BDafarmer 19 дней назад
it's a business, genius
@elitesoldier501
@elitesoldier501 15 дней назад
@@BDafarmer yeah and it’s ruining the industry, genius
@F7GEO
@F7GEO 23 дня назад
Xbox can’t seriously take credit for the fallout tv show and all the previous Games as they had nothing to do with their production lol
@thedevilking3580
@thedevilking3580 23 дня назад
Phil Spencer should not be in charge he is the death of Xbox
@GunV-qu2nm
@GunV-qu2nm 23 дня назад
Phil has gone quiet....
@ganjahousetv3743
@ganjahousetv3743 23 дня назад
Should’ve never got rid of the invite your friends to watch Netflix feature.
@wargamesmaster
@wargamesmaster 23 дня назад
For starters, adding MUCH more retrocompatible games to their retrocompatibility system. Not adding them back to the XBOX store, just allowing people who legally own games (digitally or physically) to continue playing on modern hardware.
@elcucuy4080
@elcucuy4080 23 дня назад
Save Tango Gameworks❤️ Evil Within is a MASTERPIECE🏆🙌
@mrromanow3123
@mrromanow3123 23 дня назад
Save how? You can't just reverse a studio closure like that. And lots of those people are already looking for new jobs.
@occiferfigpucker4840
@occiferfigpucker4840 23 дня назад
That game is a basic RE meets SH. Get over it.
@MeriniMohamedAmine
@MeriniMohamedAmine 23 дня назад
Because it was made the same guy who made the best RE games ​@@occiferfigpucker4840
@distortedsoul27
@distortedsoul27 23 дня назад
Tango was already a sinking ship. Their CEO and at least half of their staff left after Hi-Fi Rush.
@w12266
@w12266 23 дня назад
​@@occiferfigpucker4840yes and it's a masterpiece because of that if you didn't know yet ; )
@FabuBrik
@FabuBrik 23 дня назад
Where is Phil Spencer? Sure looks like he’s just hiding…
@user-bk8uy6gb1f
@user-bk8uy6gb1f 23 дня назад
Too busy playing Fallout getting nuked on his camp
@bearpoop720
@bearpoop720 21 день назад
You want Donny to come back? I'll give Phil until this Friday to say something
@brennanwn
@brennanwn 23 дня назад
4:57 - 5:44 That’s crazy 😮😮
@88WearyExile
@88WearyExile 23 дня назад
Man, western AAA development is kinda screwed.
@occiferfigpucker4840
@occiferfigpucker4840 23 дня назад
Oh yea like Japs do it better. What's that Silent Hill? Still not doing Kojima's idea? Okay then 😂
@SuperAngryWalrus
@SuperAngryWalrus 23 дня назад
It's not just Western game studios that share these problems.
@jacobtaylor5503
@jacobtaylor5503 23 дня назад
@@SuperAngryWalrusthen why isn’t Sony having these problems….
@SuperAngryWalrus
@SuperAngryWalrus 23 дня назад
@@jacobtaylor5503 They are. They also laid off developers.
@sakuragi1062
@sakuragi1062 23 дня назад
⁠​⁠@@SuperAngryWalrusBuying too many studios and cant sustain them thats why thats why Buying Publishers is a a bad idea in the first place creating first party studios from the ground up while maintaining your existing studios and expand them and the rest just making 2nd party and 3rd party games deal is always whats works and Thats what Sony always did.Thats why Sony laid off developers and close down some studios like Sony London isn’t as big as Microsoft laid off and closing down studios.For the past 10 years Microsoft close more first party studios than Sony has.And when Sony buying studios it makes sense like Insomniac,Housemarque and blue point studios.Buying publishers with multiple Ip’s and studios aren’t easy to manage thats why Microsoft and embracer group close many studios
@KY_Bob
@KY_Bob 23 дня назад
The issue Ryan, is that the very day the ink was dry on the ABK deal. EVERYTHING should have been ready to go directly into Game Pass. Every COD, every Prototype, EVERY game in those studio’s old libraries that wasn’t selling anymore should have went into the service. They even went as far as to turn the old servers back on for many of the old COD games and for what? Subscriptions would have seen a boost from the already 7 Billion a year that they make now.
@benjamincurtis1412
@benjamincurtis1412 23 дня назад
Would it though? They need to sell new games not get people hooked on old games. XBOX not having much content is an old battle they're still fighting but they have bigger problems now.
@iluvmusicqwe
@iluvmusicqwe 23 дня назад
@@benjamincurtis1412 That's the thing, it probably wouldn't have. Phil somehow managed to sell his magic beans idea to Nadella but the whole business model of Xbox is preposterous.
@IIxSam
@IIxSam 23 дня назад
gamepass won't save xbox. At this point, gamepass has hit its ceiling. If you haven't bought gamepass yet, you probably never will
@Thanatos2k
@Thanatos2k 22 дня назад
The reality is that Gamepass has hit market saturation. The people that don't want to own their games and want to rent them have signed up. Everyone else isn't interested. Microsoft assumed that they'd just keep growing, but vastly overestimated how much the average gamer dislikes subscriptions controlling their entire library.
@khurramjaved7301
@khurramjaved7301 23 дня назад
Ryan McCaffrey has finally earned my respect as a IGN Host.
@mikew6554
@mikew6554 23 дня назад
You either die a hero or see yourself become a villain.
@fabolousjada5070
@fabolousjada5070 23 дня назад
But… they never was the hero never reached number 1 … ever. Their like a rich villain that never wins
@mig1017
@mig1017 23 дня назад
​@@fabolousjada5070😂🎯💯
@Prodigy396
@Prodigy396 15 дней назад
@@fabolousjada5070 The 360 generation you could say they won that and they were definitely the innovators or pioneers that generation.
@fabolousjada5070
@fabolousjada5070 15 дней назад
@@Prodigy396 nope they didn’t they came in second place at the end. Close but no they didn’t win
@iluvmusicqwe
@iluvmusicqwe 23 дня назад
Making too many excuses for Phil here. He's not your friend or a "gamer bro". He's the one who bet the whole future on gamepass which has ended up canabalizing sales and is limiting their ability to fund big game releases due to gamepass subscribers not being enough. Then he decided to spend 80 billion dollars on Activision 🤦🏻‍♂️. That's on him, there's no excuses. Microsoft are just getting the house in order and in might result in Xbox gaming disappearing.
@BUPMY1
@BUPMY1 23 дня назад
The higher ups at Microsoft shouldn't have gave him an open check book.
@dcmastermindfirst9418
@dcmastermindfirst9418 23 дня назад
Yeah hard Disagree. Gamepass is blitzing the rest because it's a genius ideas. Spencer did nothing wrong.
@robob221
@robob221 23 дня назад
@@dcmastermindfirst9418incredible analysis…..
@dcmastermindfirst9418
@dcmastermindfirst9418 23 дня назад
@@robob221 Thankyou
@fabolousjada5070
@fabolousjada5070 23 дня назад
@@dcmastermindfirst9418hes being sarcastic dude 😂
@jeffd5999
@jeffd5999 23 дня назад
Its hard being an xbox fan right now. Well said Ryan.
@dcmastermindfirst9418
@dcmastermindfirst9418 23 дня назад
Hard Disagree. It's the best time. The xbox is a clear better console in general. This smear campaign against Microsoft is rubbish. Gamepass is the best gaming service ever. Phil got nothing to worry about.
@fabolousjada5070
@fabolousjada5070 23 дня назад
@@dcmastermindfirst9418cope harder
@dauinn8087
@dauinn8087 15 дней назад
​@@dcmastermindfirst9418Blind Contrarianism, love to see it
@dcmastermindfirst9418
@dcmastermindfirst9418 15 дней назад
@dauinn8087 Lol what's blind here? I'll let the numbers speak for themselves. Sony simply can't compete with Gamepass alone. That's just a fact son.
@Echo__plex
@Echo__plex 14 дней назад
​@@dcmastermindfirst9418 😂
@BUPMY1
@BUPMY1 23 дня назад
It looks like the Bethesda/Activison acquisitions is starting to take it toll for even Mircosoft.
@ooquis
@ooquis 23 дня назад
Very well produced video that makes great points and explores the topic from a different perspective. Well done
@Poever
@Poever 23 дня назад
They shouldn’t have bought Activision just to get back at Sony then, should they?
@EndersJEESH101
@EndersJEESH101 23 дня назад
Genuinely worried about Obsidian Entertainment now. My favorite developer might be next 😢
@lordhentatsu2838
@lordhentatsu2838 15 дней назад
Microsoft sharpening the axe, who's next?
@pawnslinger1
@pawnslinger1 23 дня назад
Can Phil say Sega?
@marco.pereira
@marco.pereira 23 дня назад
Great take on the Xbox issue.
@BSHoward8
@BSHoward8 23 дня назад
What isn’t spoken about enough on IGN is innovation in games. That’s why Xbox is struggling. People would buy an Xbox if it had the killer apps, and it hasn’t since the 360 days. Developers / publishers chase trends today vs trying to create them 15 years ago. Yes, there are some exceptions but innovation in games has really taken a step back over the last 10 years and the industry is suffering for it.
@elcucuy4080
@elcucuy4080 23 дня назад
They lost me when they said “NO CURVY WOMEN”
@shawnbenjamin9636
@shawnbenjamin9636 23 дня назад
Definitely a red flag.
@ashokathegreat4534
@ashokathegreat4534 22 дня назад
That code language for latinx and african womens
@elcucuy4080
@elcucuy4080 22 дня назад
@@ashokathegreat4534 Huh?
@kingScotto..
@kingScotto.. 23 дня назад
It's Over 😢
@Sparticulous
@Sparticulous 23 дня назад
Everyone should be looking at amy hood
@Spiderweb007
@Spiderweb007 23 дня назад
Well done Ryan for being passionate about putting your views out
@fabolousjada5070
@fabolousjada5070 23 дня назад
What soul?
@xneurosiis
@xneurosiis 23 дня назад
Even if Xbox leadership isn’t making these decisions, they made ones that led to these. The ABK deal was too big, but Xbox heads probably saw the profit there and how it could prove the viability of the platform to Microsoft heads. Bottom line, Satya said “okay Phil, enough” and since Xbox can’t handle their own house, Microsoft heads have to get involved.
@ThePatrickk4
@ThePatrickk4 23 дня назад
Well if the games don't perform.. I'm sorry you have to close .
@jesse1086
@jesse1086 23 дня назад
One of the studios closed was nominated for game of the year and made profit. That's not the metric they are using. It also wouldn't make sense because game pass exists.
@ProjectPhoenix21
@ProjectPhoenix21 23 дня назад
⁠@@jesse1086you’re correct on the fact that Tango had a huge hit with their game. However, it’s been said over and over again, Game Pass is NOT sustainable. They are bleeding money with the service model and unless they had an unrealistic number amount of subs, it’s only going to get worse. Doesn’t help that they spent so much money on buying ZeniMax and ABK. They spent way more than they were allowed to, on top of an already no profit service plan and it’s finally crumbling down faster than they can fix it.
@x0Fang0x
@x0Fang0x 21 день назад
​@@jesse1086HI FI rush surpassed it's target quota and exceeded expection for its scale. However, it's revenue is to small. Sold only like 300k. Could have sold more if it wasn't for gamepass.
@acuity1980
@acuity1980 21 день назад
8:10... That was a deep cut!
@fadercreek
@fadercreek 23 дня назад
Xbox needs a new ceo and i'm a sony and nintendo fan
@balfanghellfire
@balfanghellfire 23 дня назад
Xbox doesn't need a new CEO. Microsoft does as sadly, Xbox is powerless against its parent. Satya tells Xbox to close studios, Xbox does not get to have a choice in the matter.
@distortedsoul27
@distortedsoul27 23 дня назад
It was Microsoft, not Xbox that closed those studios. Plus, those studios were going to be closed regardless of if Microsoft owned them. ZeniMax was in that bad a spot that they were looking at collapse due to overstretching their worldwide resources, such as staff and support. So many people aren't looking at the cause, instead are thinking emotionally, and the games media are eating it up for views.
@fabolousjada5070
@fabolousjada5070 23 дня назад
@@distortedsoul27you dont know this buddy
@bleedingedge9045
@bleedingedge9045 23 дня назад
⁠​⁠​⁠@@distortedsoul27you’re thinking just as emotionally.
@codezero7981
@codezero7981 23 дня назад
@@balfanghellfire then Satya Nadella needs to resign; Steve Ballmer had a better leadership.
@AlexxRamos123
@AlexxRamos123 21 день назад
Song at 6:27 ?
@BallinLikeMike23
@BallinLikeMike23 23 дня назад
This IGN this is real journalism 👏
@BallinLikeMike23
@BallinLikeMike23 23 дня назад
Shoutout to Ryan McCaffery you a real one ☝️
@kalleb92
@kalleb92 23 дня назад
Phil is having the full dark knight experience with now living long enough to become the villain 😂
@BajatheChickenMan
@BajatheChickenMan 23 дня назад
dude was corpo from the beginning dont be fooled. He just puts on this front of being a "real gamer" and dressing like the old guy who still works at gamestop.
@codezero7981
@codezero7981 22 дня назад
think of it this way, Phil is the Reggie Fils-Aimé of Xbox
@Thanatos2k
@Thanatos2k 22 дня назад
He was always a villain. People inexplicably ignored the rampant lies because they hated Mattrick so much and tied Xbox to their personal identity. Phil was a failure from the start.
@albertogonzalez1746
@albertogonzalez1746 23 дня назад
Reality hit M$. A $70b acquisition coupled with a slowdown across the gaming industry meant it’s time to axe marginal studios
@JeremiahStewart102
@JeremiahStewart102 23 дня назад
Very well written.
@linooliva3965
@linooliva3965 23 дня назад
Song also has a chance to turn the tide further
@PSGSKITTLES
@PSGSKITTLES 22 дня назад
Great reporting like always!
@benjamincurtis1412
@benjamincurtis1412 23 дня назад
Imagine buying the biggest gaming I.P. in all of gaming. And not knowing how you're going to disrupt it.
@Sheak420
@Sheak420 23 дня назад
How can you have a rode microphone in front of you, and have audio that bad. Shame on you IGN
@xain86k70
@xain86k70 23 дня назад
lol
@cappachino78
@cappachino78 23 дня назад
Bad microphone?
@furious_dracko583
@furious_dracko583 20 дней назад
😂😂😂
@marcoferraro174
@marcoferraro174 21 день назад
No joke, this is the best video that IGN has published.
@MrSamsonite23
@MrSamsonite23 23 дня назад
It's crazy how this specific industry is where you find an antagonistic relationship between a business making money and a happy customer base.
@edusszfx
@edusszfx 23 дня назад
That suspense music though
@TheMarine316
@TheMarine316 23 дня назад
Xbox hasn’t had a soul since the 360 era
@bentai4496
@bentai4496 23 дня назад
Hasnt*
@w12266
@w12266 23 дня назад
Phil Spencer and the fall of Xbox.
@briannaapling495
@briannaapling495 23 дня назад
And execs are never held responsible for making the bad decisions that led to the current circumstances, just the ones who actually make the games.
@gpark6050
@gpark6050 23 дня назад
exactly its all about, being number one tech company in everything rather than being best or innovative in making "best" games instead
@andrewemerson347
@andrewemerson347 23 дня назад
The future of Xbox is sega.
@ZombieGojira
@ZombieGojira 23 дня назад
Why did people like Phil anyway? Xbox was going down hill ever since he stepped on the scene. Under his leadership Xbox fans have gotten maybe 3 decent games, if that.
@danissary
@danissary 22 дня назад
He’s the only CEO from the big 3 who frequently appears and speaks in public, and when he does he wears jeans and a gaming shirt referencing some obscure old IP so people fall for it and think he’s a “true gamer” like one of them and not an old bonehead who barely knows how to hold a controller like Jim Ryan. Except ironically Jim Ryan at least knew what made his console thrive: great games, and tried to make sure they had those. Phil on the other spent his time whining about how the industry isn’t growing and how people are locked in because of digital libraries while Nintendo currently has their most successful console ever despite it having 0 backwards capability. And he was simultaneously chasing a mystical audience of “3bn gamers” who were just a grasp away if only they didn’t need to spend $300-500 on those damn consoles and $60-70 per game. They basically fell for his charm, and still do, as evidenced by this video where people still believe he’s some sort of pro-gamer CEO who now has to fight and internal battle against Microsoft bean counters.
@Echo__plex
@Echo__plex 14 дней назад
Because he wears cool shirts and plays Fallout 76.... what else do you need from a CEO for a major entertainment brand?
@samuraigundam0079
@samuraigundam0079 23 дня назад
Isn’t Phil the one that said there should be no more sexy woman in games?
@NFSBeast2365
@NFSBeast2365 23 дня назад
He did?
@zaltmanbleroze
@zaltmanbleroze 23 дня назад
What a weird thing to say.
@gabopenav
@gabopenav 23 дня назад
What a great video!
@Psychomantis30
@Psychomantis30 23 дня назад
Hey Microsoft, thanks for killing so many great game studios and ips. Perfect Dark, Conkers, Banjo, Jet Force Gemini, etc. Thanks a lot.
@samya1231
@samya1231 23 дня назад
Halo and Gears haven't been that relevant since 360 era. Even last year's Forza was a buggy mess ! They need the 360 era people back.
@garnetnelson1419
@garnetnelson1419 23 дня назад
9:22 quick answer: NO
@rossmmilner
@rossmmilner 23 дня назад
Downfall of Xbox started with Xbox One when they decided it was an all rounder entertainment device rather than a dedicated games console
@codezero7981
@codezero7981 22 дня назад
11 years later they haven't recovered with that fiasco of presentation; it's simple, Xbox peaked with the 360, Sony peaked with PS4.
@darkmaster24073
@darkmaster24073 23 дня назад
You know what would bean interesting turn of events? When the Xbox showcase happens, Phil steps down and Reggie Fils-Aimé takes his place.
@NoizeTank
@NoizeTank 23 дня назад
Did we watch the same video? These likely aren’t decisions made by Phil himself but from higher up. Things wouldn’t really change by replacing him
@ClintStryzerGaming
@ClintStryzerGaming 23 дня назад
Great video. 👏🏻
@alexlopez2995
@alexlopez2995 23 дня назад
Xbox is a shell of its former self. Once the pinnacle of gaming standing tall side by side with PlayStation at the top. Now, decrepit and crawling so far behind the competition. PlayStation is king again with Nintendo killing it in their own little happy world.
@dcmastermindfirst9418
@dcmastermindfirst9418 23 дня назад
Xbox still has that pinnacle. In Gamepass
@fabolousjada5070
@fabolousjada5070 23 дня назад
Bro when have they been the pinnacle they never even been number 1 they were number 2 ONCE 15 years ago bud
@dcmastermindfirst9418
@dcmastermindfirst9418 23 дня назад
@@fabolousjada5070 Gamepass alone puts them above Sony.
@rayyanabdulwajid7681
@rayyanabdulwajid7681 22 дня назад
​​@@dcmastermindfirst9418Gamepass is crappy as hell. Just look at the sales of xbox. Can't outsell ps5 despite selling a console that is 300 dollar 😂😂
@jakepartain219
@jakepartain219 22 дня назад
great piece!!
@TheReason101
@TheReason101 22 дня назад
It’s funny cause it’s as if PlayStation was trying to stop the activision acquisition because they knew Xbox would probably close them down.
@williammorales-gonzalez1637
@williammorales-gonzalez1637 23 дня назад
NO-ONE gets that "high" in ANY corporate "ladder" WITHOUT being a soulless sociopath...lol..Phil Spencer has ONE priority, HIS bottom line, let's not forget, dude's JUST as human AS the WORST of us!!
@StaredownGames
@StaredownGames 23 дня назад
While it IS true that to climp a ladder you must be willing to step on rungs, Phil Spencer's job is to generate profit, regardless of his character.
@ashroskell
@ashroskell 23 дня назад
Even if the next CoD game comes to Gamepass, bringing all of its previous CoD titles in with it, people are now angry and mistrustful of the XBox brand. Spencer’s tenure is untenable now. He gaslighted us about Redfall, saying he got nothing but positive feedback from the testers of that game, when we’ve since learned that they begged him not to force them to make it, and then begged him for more time rather than releasing a game that patently wasn’t ready. That’s why half of that team, including the studio’s founders, had all left by the time it released. We already knew he was a liar before this culling of talent. Now, gamers don’t just feel repeated gaslighted and distrusting of Spencer, and his management colleagues, they feel visceral anger at the greed, short-termism and incompetence that his punching a hole through the entire industry. I’m cancelling my Gamepass subscription and sticking with PlayStation for now.
@KaneM
@KaneM 23 дня назад
Fantastic video
@LittleNinjaXYBA
@LittleNinjaXYBA 23 дня назад
One video someone’s microphone sounds as clear as crystals, then another video has a microphone sound like their in a tunnel
@RamonGuthrie
@RamonGuthrie 23 дня назад
What happened to the cool game Scalebound that Xbox cancelled?
@ChrisBa303
@ChrisBa303 23 дня назад
Xbox has been a shell without a soul for 10 years now. Phill did nothing but harm the industry in general since he came to power. MOre intrusive Microtransactions in First party games, most of them releasing unfinished even though they have all the money and time in the world. Collecting way more telemetry from gamers etc.
@newazsharif805
@newazsharif805 23 дня назад
Fire phil spenser
@walter_the_wobot2349
@walter_the_wobot2349 23 дня назад
It’s time for Phil Spencer to go.
@RandomSpecials
@RandomSpecials 23 дня назад
Xbox- “Buy Activision” Also Xbox- “Close 3 studios to account for that and cost 100s their job”
@WillisWheeler
@WillisWheeler 23 дня назад
Xbox is turn into Sega all over again.
@kicker081
@kicker081 23 дня назад
Profits over people. Pleasing the shareholders is more important than pleasing the gamers. Somehow, they can’t figure out how to do both.
@ulrich7134
@ulrich7134 23 дня назад
Xbox need this showcase to hurry up
@TylerFast441
@TylerFast441 23 дня назад
It's not like theyre gonna have anything.
@sanekibeko
@sanekibeko 23 дня назад
Its just going to be gears and cod.
@jonpapi_2247
@jonpapi_2247 23 дня назад
They're not gonna have anything interesting and I've been with Xbox for 14yrs.
@mig1017
@mig1017 23 дня назад
Maybe another Fable trailor, with that wierd looking lead character.
@zaltmanbleroze
@zaltmanbleroze 23 дня назад
@@mig1017 maybe that's the default character? Maybe there will be a character creator? Like BG3.
@athena9029
@athena9029 23 дня назад
Never thought that Phil Spencer, once the savior of Xbox, would end up becoming a villain.
@Mike_2501
@Mike_2501 20 дней назад
This is why developers need to unionize
@EthanArmani
@EthanArmani 23 дня назад
Who’s to say those studios closing weren’t all done with the intention of making the company more manageable. If blizzard and activision were so massive and hard to merge with. Maybe they’re taking the steps they believe is right to complete the merge, and get the reigns back from obscurity.
@beavis4play
@beavis4play 23 дня назад
microsoft has never understood the gaming industry from the moment they launched the first xbox.
@Supermike6
@Supermike6 22 дня назад
7:53 - My thoughts exactly. If they would've done Sea Of Thieves right and give it all of its content from 2019 into day 1, we would've had a killer Xbox Exclusive. But now that its on PS5, along with Hi-Fi Rush, playstation players are having the time of their lives, especially with Helldivers 2! As were stranded with ho-hum exclusives like...Starfield.
@dskwared2u610
@dskwared2u610 23 дня назад
When the big fish eat the smaller fish we're left with...only 3 fish. Imagine a gaming world without competition when games are only accessible through a subscription. We're getting there.
@robertbland6218
@robertbland6218 22 дня назад
Just show a studio doesn’t need to be acquired to make great games. Just make great games and everything will go from there. Passion not greed y’all
@typethings4624
@typethings4624 22 дня назад
Bloodborne,DemonSoul Nigg4 dafuq you talm bout?
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