On the 2019 Kotler Future of Marketing Summit(Beijing, China), Keynote Speech was given by Philip Kotler on the topic of “What’s next? The Future of Marketing.”
There's no one in this world that knows marketing like you and therefore there is no one who can explain and teach what marketing truly is besides you. Thank you so much for your help and valuable time. I could learn from you forever!
This is an Outstanding Presentation presentation 🙌. I'm a science graduate and I'm starting a small business this presentation is very helpful to me. God bless you Sir 🙏
He is indeed "THE MARKETING GIRU" of our time. I began my Marketing Journey with his text book way back in 1979...I am now retired, thank to him my business have prosper by applying what I learn from him. I would say his knowledge is priceless.
"Mr Customer, we know your values and they are our values too.!" Excellent speech by Kotler as always.. More than anything, very glad to see him advocate societal marketing to measure a company's success by considering its social and environmental impacts and not just financial performances.
20:25 CEO vs CMO 22:30 old vs new marketing 24:25 distribution channels 24:50 organic growth vs acquisition growth 27:40 10 things to buy stocks 28:35 customer journey and touch points
A great insight for someone from a technology background peeking into business! Innovation doesn't make sense without marketing - 100% true!! Stakeholders' welfare is more important than Stockholders' profits - 200% true!!!
I've been a Kotler fan for years, but this is old thinking when it comes to CEOs not being former CMOs. Modern CMOs know more about the financials and analytics as any finance person (with the exception of derivatives, etc.). Serious CMOs (those with quantitative/analytics capabilities) have the necessary knowledge to both react to market conditions as well as determine them.
Am I the only one who finds it annoying when shop workers start bothering me all the time trying to sell, because I just want to relax and make up my own mind myself
Branding= 10:09 / 10:36 1st step: Marketing Research 17:20 2nd step: (STP) সবগুলো আলাদা আলাদা জিনিস এর জন্য আলাদা আলাদা plan বানাতে হবে।///59:19 × 1:00:18 × ×
Excellent ! The best video ever ! Just studying marketing at Gothenburg University School of Economics in marketing and this video sums it all up! Thanks!
Branding= 10:09 / 10:36 1st step: Marketing Research 17:20 2nd step: (STP) সবগুলো আলাদা আলাদা জিনিস এর জন্য আলাদা আলাদা plan বানাতে হবে। /// 1:00:26 1:03:26
Question- When managing marketing channels, (the place in the 4p's) where does category management fit in? Bert Rosenblom wrote a comprehensive book called Marketing channels, but CATEGORY MANAGEMENT is not once mentioned in his book, when managing Distribution Channels? All comments are welcome.
Learn what exactly? Nothing practical only blah blah about who is number one and number two. This is a very subtle method used to market the number one and number two and let us say maybe the two more following as they could be owned by the same share owners but disguised in self companies. Just another tool for penetrating that market in Asia by a conglomerate of companies owned by we know who. He talks about quality but if you want to launch a product you will be covered in trash thrown on your product by the "conglomerate". Just look at this maneuver where Chinese people get used to the name of his company as the one to go to. How to compete with that if you have a product and want to sell in China? So, all this mambo jambo is as useful as a wish lantern for the ones not knowing how things function and who puts them in motion. The gent is prepared for his purpose though, can't say anything about that and despite his age he is a very good example of professionalism that you'd have to have if you want to follow your purpose.
*एक महिला ने चुनौतीपूर्ण विषय पर की पीएचडी | A Woman did her PhD on a challenging topic* ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-GCh_7m3bGTc.html
Branding= 10:09 / 10:36 1st step: Marketing Research 17:20 2nd step: (STP) সবগুলো আলাদা আলাদা জিনিস এর জন্য আলাদা আলাদা plan বানাতে হবে।///59:19 × 1:00:18 × ×
