Playing to Win with Jenny Whitener 

Leaders in the Arena • March 20th, 2024
In this episode of Leaders in the Arena, hear from Jenny Whitener (CEO of Bridge Innovate®) as she discusses Playing to Win: How Strategy Really Works by Roger Martin & Alan G. Lafley.
Written by A.G. Lafley, Former Chairman and CEO of Procter & Gamble, in collaboration with strategic advisor Roger L. Martin-Playing to Win outlines the strategic approach that Lafley used to "...double P&G's sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO" (Amazon). In their collaboration, Lafley and Martin have created a set of strategic questions to guide organizations ahead of their competitors.
Procter & Gamble has proven the effectiveness of the methodology through iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze. Playing to Win demonstrates how defining your strategic approach can make the difference between just playing the game, and being truly successful in the marketplace.
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