Practical Service Design Webinar: Intro to Jobs to Be Done with Jim Kalbach 

Recording of the October 20th webinar with Jim Kalbach!
Slides at: www.slideshare....
JTBD is a fantastic way to articulate the core customer needs and how you perform and provide service to meet those needs. It goes beyond user stories, journeys, or blueprints, and taps into the core humanity of what it means to design for service. JTBD should be a tool in every service designer’s toolkit, and we are excited to offer the community an opportunity to learn from Jim!