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Pricing Analytics: Optimizing Price 

Michael Lamont
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28 авг 2024

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Комментарии : 25   
@ronaldtroncoso3859
@ronaldtroncoso3859 8 лет назад
This is a really good example of a business solution that is quite counter intuitive. I will suggest this video for any economics or business school students.
@wilfergutierrez1486
@wilfergutierrez1486 5 лет назад
You can also use the formula p*= (A+Bc)/(2B) where A is the intercept (15,000 in the example) and B is the trend (133.33). That is p*= (15,000 + 133.33*59)/(2*133.33) = 85.75
@mr_shanes
@mr_shanes 3 года назад
AWESOME! thank you for sharing the formula, this will save me from doing the solver all the time!
@mjaworsky2010
@mjaworsky2010 2 года назад
Thank you, I had only ever done optimization with IBM CPLEX software, and didn't realize you could use Excel.
@lukkash
@lukkash 4 года назад
you optimise Total Profit cos after transformations you get a QUADRATIC function which as a curve has a max point. If you study economic course then definitely read *_Managerial Economics_* by Samuelson, Marks. There is a whole chapter about that kind of optimisation calcs using demand curve.
@Erynzindulge
@Erynzindulge 7 лет назад
thank you so much, this made it very clear to me -need an equation linking to your quantity and cost for the objective -having costs set as changing variable
@Drzmabelle
@Drzmabelle 2 года назад
Thank you! I was able to do my homework after I saw this!
@ThePorschefan
@ThePorschefan 5 лет назад
I sugest complementing this with a video of simple linear regression and efficient frontier. you will picture in your head what the solver function is doing
@DaddyF2P
@DaddyF2P 4 года назад
Efficient frontier? Are you implying a "short sell" on printers and "longing" the cartridges? That is a weird way to visualise this. I understand it as simply picking a point on the line that results in the biggest squared area in the chart from that point to (0,0).
@jackiechan3757
@jackiechan3757 2 года назад
where does the '$8/$9' change to '$8$7' come from?
@callahanelzey7655
@callahanelzey7655 3 года назад
I love the video, although I have a question... where are we getting p=75.75 and d=4900?
@williamtourot5601
@williamtourot5601 3 года назад
rice elasticity = 2 that means if the price increases 1%, the quantity decreases 2%. Price increases 1% = 75.75 and the quantity decreases 2% = 4900
@emma.data-life
@emma.data-life 2 года назад
@@williamtourot5601 Thank you so much William!
@Aviver31
@Aviver31 8 лет назад
How come the other point on the demand curve was 75.75 and quantity of 4900? why not 80 and 4800
@yensebi137
@yensebi137 7 лет назад
price elasticity = 2 that means if the price increases 1%, the quantity decreases 2%. Price increases 1% = 75.75 and the quantity decreases 2% = 4900
@waynerisner4974
@waynerisner4974 6 лет назад
thank you
@ThePorschefan
@ThePorschefan 5 лет назад
Watch how simple regression works, that's what is called "the slope", there are very good videos on youtube about it.
@merrelljohnson
@merrelljohnson 5 лет назад
Can you tell me how you came up with the Demand formula?
@excelworx8712
@excelworx8712 5 лет назад
current price P0 1.5 current qnty Q0 2000 new price P1 1 new qnty Q1 4000 Q1-Q0 2000 Q1+Q0 6000 (Q1-Q0)/(Q1+Q0) 0.333333333 A P1-P0 -0.5 P1+P0 2.5 (P1-P0)/(P1+P0) -0.2 B A/B -1.666666667
@lukkash
@lukkash 4 года назад
start from y = ax + b Y = B - Ap ; p-price, a,b-coefficients cos it's linear model and higher price causes a decrease in demand. Use at least two points (price,quantity) but in real cases you may need more data to see some pattern.
@CS-ci2gh
@CS-ci2gh 6 лет назад
For some reason, I get really wierd values for the second example and don't get 525,112.42 as the total profit
@elphau
@elphau 5 лет назад
hi, this may be 1 year later, I think the reason is the formula at 6:30. if you enter 15000-133.3*B7, instead of 15000-133.33*B7 (note the decimal places), you would get 525, 112.42
@lautanax
@lautanax 6 лет назад
Awesome!
@Jotita22
@Jotita22 7 лет назад
What if you have 5% of people that are able to get the lower price, i.e. cannibalization? How do you represent this in Solver?
@Klesk1985
@Klesk1985 4 года назад
Boh da queste parti.. 👟
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