Pricing Plants in a Nursery // How we value our Nursery plants 

I mostly bring small plants to farmers markets because I have a small vehicle and that lets me get the most profit dollars per trip in my car (I'm selling a lot on fb marketplace so I'm working on adding bigger sizes to my home nursery). Right now, I've got 2 prices--red cups for $4 (these are plants that propagate cheap and easy, or where there are cheaper competition) where I've got about $3.50 in profit, and $6 square black cups that are a little more work, or a little more input, and a few that are just more in demand, where I make an average of $5 profit. I kind of worked backwards to get my prices. Like I need X dollars to stay in business and work full-time on the nursery. I can make/store Y number of plants per month. X divided by Y gives me how many dollars I need to make on each plant. Then compare with local companies and make sure my price makes sense. You don't want to be too high, but honestly you don't want to be much lower. People won't take you seriously.

I hope for a busy spring season! Keep doing great things for the industry!

We have a lot of prices to encourage not buying 1 plant. $7.99, 2/$15, $9.99, 3/$27 $12.99, 2/$24 $3.99, 3$10. If there is a large amount of a perennial that you paid a low price on you can do something like $7.97, 2/$15, 10 for $72

Your dog is so cute. I think she comes to you in every video because you film relatively alone. So she’s there and you’re talking so she probably thinks you’re talking to her and she’s trying to figure out what you want from her lol. But you’re talking so fast, she can’t seem to hear a command in there. She wants to please you so she keeps trying to understand what you want from her. It’s adorable. Poor thing has no concept of cameras. Give her a task so she can feel like she understands what you’re on about 😄

❤ Gardena is a huge thing down here in Fl 😂 propagate well I’m sure you’ll do wonderful on your grand opening🎉

I know that prices vary from area to area. But here in western North Carolina I sell a lot of the green velvet boxwoods in 3 gallon pots. We have no problem at all getting $30. They are not a plant I sell every day but when people get them they usually want 10 or more at a time.

Very interesting! Your pricing makes perfect sense and it’s a good point that margins can vary. You are about 20-30% less than our area but we are just outside in Metro NY. I do see a big price jump on the patented hybrid varieties. A common hydrangea can be 30-40% less than a hybrid. Great video!

Thanks for all the insights.

Excellent topic! Love your doggie ❤ I still have the hostas I bought from you a couple years ago. They've been divided once, and about to do it again 😄

Not only do I love learning about having a nursery from you all BUT I also love your videography - you teach how to do that while also teaching about pricing, growing, planti, plants, watering, ground cover ETC ETC ETC - seeing the other cameras and angels etc help us see better and learn that side of we ever want to venture in that world too - we love you all too, we'll see you on the next one ❤️ 😄

I thought I’d mention- your peonies are severely underpriced. A bare root 3-5 eye Coral Charm is going for 25 pretty consistently, a grown out plant should be 40+$ . In Dallas, they go for $60 in spring grown out in a pot. I’m not sure how many eyes yours had when planted, but it seems hard for $20 to make sense even outside the city. Appreciate your videos and insight on the plant flipping, I learn a lot from your channel, ty.

Thanks so much for sharing!

Thanks for sharing, very helpful!

Very inspirational! I price my plants a bit lower because we live out in the boonies.

Thank you for sharing, all your information is so helpful and what a blessing... ❤

It's looking a bit cold over there. Here in NY the calendar says spring but feels like early fall. Rain, strong winds and 30 degree nights don't help. You can't be afraid to have a higher price points. Remember you can always lower the price on the plants . But not as easy to ask more when things start to sell. You have a great variety of plants.

Your pup is so sweet. :) Great coverage of the topic. I like the real-life/practical examples you used. And I always appreciate your propagation instruction. I'm a home gardener and I've always loved propagation from cuttings, seed starting too. Wishing you and your adorable family all the best from California.

$37 for a 3 gal in the Seattle, WA area . Great video and wonderful information to help figure pricing. Thanks hun 💕

Any many that loves animal has got to be a good person. Love the Sun and Substance hostas.

Great insight. I paid $20 for 1 gallon boxwood in Richmond.

Columbine is the state flower of Colorado

Just remember there is labor cost in those divisions so the price justifies the work. Keep that in mind. Also if you up pot for a ready made garden with larger plants ask what is necessary because it cost yearly care of them. Boxwood in iliinois sell for 19.99-39.00 depending on size. Awesome video. Labor needs to be included even in divisions. Up potting will increase your prices but it also brings a gardener a almost ready made garden without the years wait for maturity. Keep that in mind. You are doing the work for them in care and maintaining. Your labor is not free. It can be cheap but not free. Hope sales are doing well. Still a bot early but they say the early bird catches the worm. The Robin's are out earing all my worms lol already. Once the word of mouth that you're open get around that will be coming. Hold tight. Lol great job and keep.learning. 👍

I have about 100 Green Giant arborvitae in trade gallon pots that I bought last summer in 4” pots. They are ready to sell. But that’s about all I have. I’m growing some annual and perennial flowers from seed now to pot them 4 or 5 to a gallon pot for sale hopefully in June. I don’t have a lot of confidence about “opening day” because I just don’t have much to sell. I have 60 each Limelight and Silver Dollar hydrangea that may be ready to sell in the fall. I guess I should just advertise what I have. The GG arbs are ready to plant. Roots starting to circle in the pots.

In my area if I was to sell a small Hasta at 15.00 that would be considered cheap. I try to be a dollar or two lower than any of the box stores or nurseries and like you said you can always change the price. Penny just wanted you to shut up and pet her she wanted some loving lol ❤

Blessings on your season. Psalm 91 over all believers.

great videos SDF! curious the rough square footage of your "sales", "display" and propagation areas are? looking at some land myself but its small, so not sure i can accomodate my needs...

Thanks for reminding me I want to get some lamium. Do you sell Hardy geraniums? Those are such good plants.

👍🏻

Just so you know price range in Sweden, here you pay $50 for boxwood in that size. 😑 That’s why I propagated my own. I’m right now spreading compost, I got a (small) truckload of 3yr old horse manure/sawdust/alfalfa compost for free, if I just did the work to unload by hand, so I feel very very rich right now!

I went from selling everything at $7 or so last year to hoping to sell things at different prices this year as well as probably collecting sales tax. Im buying in plants from a bunch of places to quickly flip but they’re priced at $5-10 or so and so I think I’d like to raise the price by $7 or so for each plant and round them down or up according to where I’m at. Some plants I’ll triple the price or so. In the past I was unable to do sales /discounts but maybe this year I will. You can’t have a discounted plant if selling it you’re basically losing money. People love sales it seems like. In June or so I will probably order trays of plants to grow out for the spring of next year so I have more plants and can sell them for less money depending on how this year goes. I’m also getting a few ornamental trees that I am unsure on the prices. Weeping golden falls redbud that I bought for $50. If I only have the one I could sell it for $150 possibly. Having these plants adds structure to my sales area and says that I can get them any plant they want. I will also just keep writing $7 instead of $6.99. My shrubs will be raised to $10 or so and my perennials will be raised to $8 . Buying in larger shrubs my increase was going to be 66 percent but I think I may have to lower it slightly because I may not be able to go to the one place that’s slightly cheaper.

Thank you so much for this video! How many Hostas do you decide to keep and divide and not sell? How do you determine which ones to divide and which ones to sell? Do you have a set number?

How did the first week go? Would love to know!

I love love love your videos. Thankyou for sharing your enchanted knowledge. I just ordered 100 gallon pots Now what soil do you plant your plants in? I noticed it looks like bark. Help and Thankyou

Alabama has an agriculture exemption for sales tax on plants grown by the nursery selling. But there is sales tax on plants purchased and resold. There is a debate on when does a purchased plant for resale become a plant grown by virtue of taking care of the plant during the resale process.

Really appreciate this video, so helpful! Not sure if you can help me with this question but going to give it shot. We are just getting started on our 4 acre ground with highway frontage. Starting small but planning out the hoop houses for the future- Would you recommend running them north/south or east/west or diagonal? We are up on a hill in Oklahoma, about 960ft altitude (if that even matters) thanks for your help!

My apologies if you’ve addressed this before, but if you don’t mind, what’s your recommended nursery pot size for splitting and reselling hostas? Love the channel!

I go to Lowe’s 1/2 half dead plants 😂

I know this isn’t the subject of this video, but I have a question about the hydrangea cuttings that I heeled in last November. Some have roots, and have leaf buds with about 3” of growth on them. The little leaves are green and the stems connecting them to the cane are white. What should I do with these? Just cut off the cane above the new growth and treat them as rooted cuttings?

I remember seeing a video you made on marketing your plants on Facebook. I have scrolled through a lot of your videos but I can’t seem to find it. Would you reply with a link to that video, please. Thanks as always.

Could you give a little direction about the plant signs you have clipped on a stick and stuck in a 3-gallon pot? Are there photos you took yourself and formatted into the little signs, or is this something I can get an app or program for to make my own? I don’t have any flowers to photograph so I would have to copy & paste from stock photos online. Thanks as always.

Quick question, do you use a growth hormone when you are trying to root thuja green giants, or are they good at doing that themselves? Also when is a good time to try and take cuttings, and how old should the mother tree be?

What wholesalers do you like to work with for your plugs?

What is your go to medium? I assume its an aged pine bark to sand ratio?

I typed encouragement not enchanted. Auto correct. Ugh!!!

I was wondering how you label plants with their names if they have a copyright on the name, I came across a plant for example (gold flame honeysuckle) from Monrovia, I saw that it has a trademark, so I was wondering how you could sell a plant like that without getting copyright infringement.

Do you add sales tax to the purchase or is that included in your listed price?

Sales tax? Included in price or added to your sale?

actually i have a weird problem people want to buy my plants but i cant price them so i end up not selling

What are you pricing your green giants at