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Interviewed at McKinsey: they asked me which elements affect the perceived quality of an airport. I've provided several good explanations, yet I was rejected because I didn't follow a structured process in the provision of the answer, such as following a typical customer journey (this is not just a hypothesis, it was confirmed to me at the telephone in the rejection). Sad story, yet it taught me a lesson!
Hey Serpolinidate - sad story indeed, but at least now you know and can move on and not make the same mistake again. As I mentioned in the video, this is one of the most useful, yet least used types of structures. A shame other resources don't really mention it.
Make guesses + interview your interviewers (ask them questions in a linear way so that you understand the process -- and make explicit to them that you don't know the industry and you're doing this to create your structure).
Hi Bruno! Excellent Content! I have a question- What if we are not aware of the process? Like when we are given a topic which we don't have a process knowledge on. In that case, can we ask the Interviewer?
Hello Bruno, this is probably the 3rd time that I'm watching this video and I must say your content is exceptionally good and full of amazing insights. I totally agree that a big majority of people would most likely fail to structure a logical approach to the first 3 questions you mentioned in the video. Thank you guys both for creating such great content. I hope with your help and some self practice I will be able to pass my interview which is roughly in 3 weeks :) Cheers!
Hey seuzer, I'm so glad the content is helpful to the point that you're watching this video for the 3rd time (and I hope you're not watching it multiple times due to a lack of clarity somewhere)! Make sure you join our free course if you haven't already. If this video has helped you, I think that course is gonna help you even more. And let me know how your interviews go! Feel free to comment here or send me an e-mail (if you're in the free course you know what it is). Cheers!
CraftingCases I have already completed your free course, just left some drills for practice purposes later on, and I cannot thank you guys enough for giving free access to such a great content. The reason I’m watching this for the 3rd time is just to refresh my mind :) In case you might be wondering my membership name is Azadi Firat :)
@@mosespsalm_1108 Hey, unfortunately I did not end up getting a job offer from that company and my life progressed in a different direction. I never knew what was the actual reason they did not offer me the position, as I was just sent a generic HR response that is sent to everybody. Regardless of the outcome, I absolutely loved the content these guys are creating and even bought their structuring drills content. I learnt so much from them in terms of how to be an analytical thinker and how to come up with custom made solutions to pretty much any question that may come in your way. Having spent hundreds of hours back then to my final round interview with the partners, I can easily say that Bruno and Julio's content was the most insightful and unique one. I hope you will get the job offer and become a successful consultant! :)
I recently had a case about a company whose steel mill was becoming unprofitable and I had to diagnose the problem. I was unable to find the answer which was that the intermediary used to negotiate raw material prices could be done in house. This framework would have been perfect for this!
Olá Bruno! Obrigado pelos vídeos!! I have gone through the telco customer satisfaction example, as if I were in a case interview and I have a question: Thinking of the problem as a process, allowed me to come up with the mentioned buckets and therefore, with a MECE structure. I was super happy about the approach. After bulding the buckets, I see that there are other aspects I believe could justify lower satisfaction rates and that I wanted to include: This would be 1) the price (Hyp. maybe it has gone up in the meanwhile) and 2) the competitors moves(Hyp. maybe they augmented the coverage or data limits and/or maybe they started charging lower prices, which made our customers feel less satisfied about our service even though nothing changed with it). Now, to sort this out I was thinking I could use the 4 buckets that were found out after mapping the process and add the other two since they dont fit in any other box: Now would this still be a MECE structure then and how would you advise me to go about it? I am not sure if it is a good approach, and/or I'm missing something here.
Hi, I was interviewed at McKinsey and I had a very similar problem, the only difference was that instead of a telco company it was an internet provider but they asked about low customer satisfaction levels. Indeed, after I framework the case, they gave me a graph to analyze, and in this graph, I had in the Y-axis de amount of unsatisfied clients and in the Y-axis time, and it clearly marked all the events that you showed in the events that can drop customer satisfaction! Even though I didn't freak out, I still felt that my preparation using Victor Cheng's material really failed to tackle this problem in a good way. Thank you very much for this amazing material!
Hi Bruno, thank you for this nice video. I want to add a further benefit of "the process structure" in addition to being MECE: For linear/ or linearizable processes, this structure also gives you a suggestion of ORDERING your findings. More precisely, identifying the MECE buckets A, C, and B it also naturally provides a LOGICAL order in which you present them: first A, then B, and lastly C. Here is my example for which I wish I had practiced the natural way to structure a problem from your video: "Imagine it is the year 2005 and your client (a car manufacturer) asks you to help him to design a ppt-slide for the board to tell them a little bit about digitalization. What would you advise?" Instead of thinking of a process like the lifecycle of a car or the value chain, I came up with all sorts of business functions that I considered impactable by digitalization. The feedback I received was that my ideas were good, but my presentation lacked a logical structure.
Hello Bruno, thank you for the great content! I'm having an interview with a softdrink bottling company in Europe for a trainee position. The position is in sales & marketing, and the interview is going to be a fact finding assessment (I guess it's sort of a variation of case interview?) What types of cases should I focus on? Thank you! Best :)
Hi, fantastic content. Could you please quantify the impact of cars on environment in each of the stage you mentioned. It will be great if you may thoroughly analyse that problem and show us the probable solution.
Hey Ekaterina, I'm super glad this is helpful! It's a shame candidates go to their interviews without knowing that many problems can be structured as steps of a process because this specific technique is so versatile to many problems that wouldn't fit a framework. Keep up your good work! Bruno
Yes, usually you want to find the numerical root cause first (it it’s a numerical problem), by splitting up the numbers, then to a brainstorming of potential causes for the specific numerical root cause to find the teal root cause, then hypothesis-test those hypotheses to find the problem
Hi Bruno! your video serious is very helpful to me as a student, I have one question regarding how to write an issue tree for this problem "What makes a good problem-solving methodology" can you help on this to generate an issue tree?
@@CraftingCases complete beginner attempt: hypothesis is that a good solving method is one that "helps you understand problem, helps you construct a hypothesis, helps you gather data to support your hypothesis, helps you synthesize your findings"
