Product Marketing 101 with Google Product Marketing Manager 

Great overview of what a PMM does! For anyone looking to apply this to their day-to-day here are the key takeaways: 1. Product marketing is distinct from general marketing in its constant focus on the product's development and positioning. 2. A PMM plays a pivotal role at every stage of the product's lifecycle, from pre-launch research and development to driving growth and managing product maturity. 3. Effective product marketing requires close collaboration with cross-functional teams, including product development, sales, legal, and PR, to ensure a cohesive and successful go-to-market strategy. 4. Focus on understanding the product deeply and how its features serve the target audience. This will guide your marketing strategies effectively. 5. Use the collateral and positioning developed by PMMs to understand and communicate the product’s unique value proposition clearly to potential customers.

As someone looking to get into PMM as a field of work, this was really insightful and encouraging. Thanks for your help along the way!

0:17 What is product marketing? 1:38 What are the primary responsibilities of a PMM? 3:49 What teams does the PMM work with? 5:32 Which teams do you work most closely with? 6:39 Do you ever see friction between product and sales? 7:58 How do you prioritize asks from product and sales? 9:07 What’s the hardest part about being a PMM? 10:21 How do you define messaging? 11:20 What’s your go to market framework? 12:21 How did you become a PMM? 13:23 How has the PMM role evolved over the years? 14:11 What are the 3 most important qualities of a good PMM?

As a newbie PMM, this was so incredibly helpful! I was experiencing some frustration in my current role, and this helped remind me what I am working on and gave me some ideas for goals to help me grow and improve. Thank you both!

Thank you x1000000, Henry! I'm a B2B SaaS PMM but looking to level up my PMM skills, and so happy to have found your channel!

You guys just summed up my 2 years in pmm within this video. Amazing interview.

This was super helpful - especially appreciate the timestamps!

this is a crisp summary of all the elements that PMMs work on. Thanks, Henry for getting these articulated. This is quite helpful :)

Both of these individuals radiate kindness, and this video was very informative. Thank you!

Love it! Super crisp and to the point. Thank you Henry.

I thoroughly enjoyed this interview Henry! Thanks!

Thanks for sharing! I’m from the Medtech industry and there are slight differences but this gives me a good framework for my career planning :)

Thoughtful questions and insightful answers. Great content.

This was a really good session. I got some good insights, thank you Henry for this video.

Thank you for providing subtitles in Portuguese

Great video Henry. This video helps me a lot since I'm looking forward to transitioning my career into product marketing.

thank you two so much for sharing this helpful insight about PMM

Thanks for such great insights Henry! I am looking to move from account management to PMM role this was so informative!

Wow, That's true, Thanks for this advice. PMM a Center-like midfield player

I subscribed, thank you for that interview Henry it was very insightful.

I really appreciate your content. Thank you so much for this!

Thank you as I am entering product marketing

Thanks for uploading this! Always love your content regarding Product Marketing from Google as I'm interested in this role!

Awesome stuff Henry!

Extremely helpful, thank you!

Informative material. Thanx

Great interview! Thanks for sharing!

Incredible! Loved the insight.

Loved this video. Was looking for something like this.

This was brilliant. Thank you

Very useful interview. Thanks a lot.

Hello Henry! Thanks so much for the video. To the point and really applicable. Can you suggest some of the top-notch online pmm resources or books from people of high caliber?

Really useful video!!! ♥️

Great video, thank you!

Fantastic interview

Really good video!

great video!

Hi @SF yuppies -- I have been offered Product marketing role in my current SaaS startup as promotion, Can you suggest me some good stuff to quickly start ;earning and implementing that.

Very informative

Thanks for this video… i am particularly interested in asking what one or two key metrics should a PMM hold to heart?

Thanks 👍

I think in my mind started to have a questions like , what will be the different compare to Product.M vs Product.M.M mm ..

nice

Wisdom Ghana channel

Please what is Mikes full name?

great!!!

Deta chori me no 1 Google