Product Need or Problem Identification Process Step 2-5||  

The process of identifying customer needs is an integral part of the larger product development process and is most closely related to concept generation, concept selection, competitive benchmarking, and the establishment of product specifications. Identifying customer needs is itself a process, a five-step method,
1. Gather raw data from customers.
2. Interpret the raw data in terms of customer needs.
3. Organize the needs into a hierarchy of primary, secondary, and (if necessary) tertiary needs.
4. Establish the relative importance of the needs.
5. Reflect on the results and the process.
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