Thanks for a fantastic master class!! Got loads of insight on how does RU-vid approaches the middle ground between disruptive and incremental innovation and also how you vertebrate the process. A jewel of knowledge
Thanks for sharing these insightful tool kits, diagrams and most important of all, the possible mindsets needed when doing a product visioning. I plan to apply for a position that is relevant with product development so I decided to watch your video first before I write my resume. Wish me luck and thank you again!
The 3 types of innovation are similar to McKinsey’s 3 horizon model for innovation. This model is an industry standard. So important to reference that for further reading.
It sounds like this team was created because the cross functional product teams have become more like feature factories and so don’t have the bandwidth for true customer discovery exercises. Normally, each product team should have their vision clearly defined. The question I would ask is: why do existing Product Managers and teams not feel empowered to do this type of work themselves?
