Promo video - the basis of promotion of the company brand. A fashion video for business 

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Removed the introductory issue of the image of the movie in which he spoke about three main ways to use it. This is actually a very broad topic and we decided the first time to cover it in short form. Next time we will discuss the metrics that measure the success and image of the film, particularly the production of such content may more analyze company's Customers. Write in comments what you would like to know about the fashion videos for business.
We believe that image and video based promotion of the brand, as it is the face of the company, is the first impression of the customer when interacting with the firm. Yes, it is an insufficient but necessary condition to promote the brand companies - as well as a clean white shirt at a meeting with a business partner.
The language of communication with the target audience consists of many parts. For example, from corporate identity, which can be traced like a red thread through any touch with the company. Promo video (or film) is one of these parts, especially when we are talking about three types of interactions:
1) a demonstration of the new product target audience;
2) business event (exhibition, conference, etc.);
3) presentation in front of investors (or other decision-makers).
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1:40 the image video Graff
2:41 promo video SIBUR
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