Prototyping Should Not Be About Technology! 

Prototyping isn’t just about technology; it's a tool to reduce risks in product development. The two main risks are demand risk, where there's no market need for the product, and design risk, where the product doesn't meet user needs. Prototyping should focus on the biggest risk to product adoption like Dropbox did to address both demand and design risks.
#Prototyping #ProductDevelopment #RiskManagement #Innovation #MarketResearch #UserExperience #DesignThinking #ProductDesign #StartupStrategy #TechInnovation