For podcast episode details, see behavior-podcast.com/door-to-.... An interview with two people who’ve both worked in door-to-door sales: Conrad Smith, lawyer and founder of marketing firm LeaderShield, and Dave Mock, former poker dealer and current pro poker player. Topics discussed include: details about sales scripts that large companies use, and why they work; how even the way a salesperson knocks on the door can be a factor in a sale; the use of ambiguous language (example: “Did your realtor tell you I might be stopping by today?”) to subtly deceive; the use of a fake personal anecdote to subtly deceive; the importance of getting a customer to physically sign a document.
20 дек 2021