PUBLIC RELATIONS vs. Advertising vs.Marketing 

Hey, that's an excellent question (I'm surprised more people don't ask it!). Look, the best source to get "official" company news is by going on to the company website. In the GCC, many newspapers will receive press release news and publish it, mostly as is. So here, newspapers are pretty straightforward, sometimes mundane, when it comes to corporate/company news. Other markets, like the US, Asia, and Europe, tend to do deeper, more investigative-style journalism. They'll quote more than just the company they are covering, interview other stakeholders, and balance the conversation. Extending the same logic, if there's even a hint of negativity in the news piece, it's obvious a company wouldn't say it about itself, so it's not a press release. One the other hand, if it's overly one-sided, short praiseful news about a particular announcement/subject with no real deeper story, than chances are it is a press release. Another clue is if you copy/paste bits of the news and like 10 sites are showing you the same exact sentence structure, it's obvious that it was a press release. One last clue that works in certain cases is that some news sites carry a boilerplate (or a contact information for the PR agency) under the news. That's also a tell-tale sign that it's a press release (received and published, as is) from the PR agents of a company.

@@PR101 not many creators will take time to address a comment this way. This reply got my subscription 😁😁😁... as if that's pay enough right? Thanks for being different

@@wasseofficial What a nice comment, thank you!

New to public relations industry/studies!🤓

Perfect 👌 Thanks short and understood

LOVE it, STEVE. We are going to have to film a collab at some point! :):):):)

Best of luck w your project, Thebe. I'm sure it's going to be an excellent success!

Thank you for such wonderful feedback! Stay tuned, Season 2 is going to be in production soon!

Wish you the very best on your chapter! :)

Thank you for your encouragement

Thanks, ALEXpansion, for your elaboration. :)

Best of luck, Mahnoor!

Thank you for your love, Dorina!

Thank you, Fatima, for appreciating my content and leaving a comment :)

So glad it could help :):) Yay!

Great point, Valiant. Why don't you share in a few bulletpoints with some of the other comment readers on this video how it so? :)

Hey Sophie, join Toastmasters right now. Not tomorrow. Not later. Now. Ultimately, your success - and future bank balance - irrespective of field, depends on your ability to project yourself and talk to others. I'm an introvert too. Toastmasters is the best.

Thank you for encouraging me - greatly appreciated!

You're very welcome, my friend! :):)

Yes! I live in Qatar - the hosts of the FIFA World Cup 2022 - and my day job has kept me extraordinarily busy this entire year. I have lots of plans for new videos - stay tuned and you won't be disappointed! :)

@@PR101 I will. The work is put is extremely informational and interesting. I look forward to your next upload. Any books you may recommend. Thanks

Awwwww, Fatima. What an amazing comment - I feel so rewarded.

Exacty the same happened to me too 🥺

😂😂😂

Amritha, I'm so excited for what lies ahead for you after you graduate! PR is a fantastic industry, and every day, there are new exciting possibilities for what we can do for our clients!

@@PR101 Yes I was thinking the same things :)

Sarfras, thank you for the kind words and remembrance. Truly touched, especially when the endorsement comes from a professional like yourself.

Thank you, Anuradha, for such a positive and encouraging message! :)

Indeed, good luck Colee. You're gonna be the best at it, I just know it!

Thank you, Tejas. What a nice thing to say! :)

This is sooo dopee!! Sign me up once you get there!

Thank you, Dr. Shehryar, for your encouraging feedback! Yes, we try to keep the videos short and to the point, so as to make them informative but not so long that a viewer feels burdened and overwhelmed! :):):)

Thank you. PR is a great field - and yes, it does sometimes seem more underrated than an MBA (and PR degree programs are harder to find). I think the best advice I can give you is to get your foot into the door - contact PR agencies in your city, tell them you'd love to intern (internships are not just for students - it is truly for all ages), and try it out. Most amazing PR professionals don't have degrees in PR (I don't and I only know one person in my 7-year career that has had a PR degree) and got into the field just because they found it fun and managed to get their foot in the door through their sheer perseverance.

Hey Zeinab, good luck with starting your brand in the near future! While a more business-centric field (business admin, business management, etc.) may have been the classic choice 20 years ago, today, a degree in advertising, public relations, and social media, innovation, branding, etc. may be the more relevant choice to making that business successful so long as you have the business acumen and capital needed to launch your business. Good luck!

Public Relations 101 thank you so much

@@zeinabnl1877 Always remember, many universities allow you to major in a field and minor in another. So that's so a great and safe choice. Good luck.

@@PR101 Hello to go this route which major and minor would you recommend best for this?

@@hilda7106 hey Hilda, I neither majored nor minored directly in public relations, although my minor - in American Studies - was on the impact of isolated incidents in war zones on the US military's winning hearts and minds (WHAM) campaign. So there is obviously more than one way to get into the field, provided you have the interest, and your preferred university offers programs on communications (PR, advertising, marketing, etc.).

Thanks, Tabi! So nice to read that you liked my content.

Yes, will do - let me know if you have any other requests!

So glad it could help, Davion. :) Keep checking for new content - got another great one coming out next weekend.

Thanks, Siti! =) I'm glad you could benefit from it.

Thanks, Nasha =)

Hey Jamar, I try, buddy. I try. :) :) :)

I'll definitely add it to my next list of videos - thanks for the lovely idea. Just a bite-size answer on that now, Ishie: to be honest, today, nothing that isn't 360 degree comms (inclusive of paid media, earned media, and owned media) is likely to amount to a lot of PR success. Paid media and advertising is critical to the distance your idea goes. Also, p.s. healthy track records of advertising with various print, digital, and broadcast channels also help promote amounts of earned coverage by the same channels in many cases.

How encouraging to hear this kind of feedback! Lots of helpful short videos coming soon, Tamara.

Thanks for the constructive advice, Aamir. I'll try to incorporate more support for visual learners in future!

Many thanks, Ruppha heheh. I'm glad you found this of benefit! :)

Haha, yes, I love it!

You're most welcome, my friend

Thank you, dearest SYC, for always being in my corner and confirming if I've managed to achieve what each video set out to do. =*

I'm so happy this could be of help, Meghna! :) Feel free to check out some of my other videos - they're all 3-5 minutes long with lots of helpful tips like this!

Greatly appreciate good wishes from all around the world - thank you :) Hope this video helped you.

@@PR101 yes it helped me I m having my exam tomorrow 😂😀

Hey Yug, you're welcome to drop me a direct message on my RU-vid and we can pick it up from there.

Thank you, ATS - many more videos to come! :)

Thank you! :)

Thank you so much, Zee! Your positive feedback is greatly appreciated.

Can we say under Marketing Department

@@nidhik5077 It varies in various organisations, but normally, it falls under the "Communications Department" or at least a "MarComms Department" (marketing + communications) of most MNCs. In smaller, local companies, they may put it under a "Marketing" Department (simply because the team responsible for drafting the organogram doesn't know any better).

@@PR101 Thanx for replying. On my professional experience documents , PRM is under marketing department. I hope it won't create any trouble when I'll apply to any foreign country

@@nidhik5077 No, it shouldn't. Those in comms departments know how it works and that "PR" can get pigeon-holed/classified underother comms services, depending on the company

@@PR101 Hi, do we officially write this department as Marketing Communications dept Or Marketing and Communications dept...which one is apt?

Thanks, Carlo. I'm so glad you could benefit from this! :)

@@PR101 I subscribed your channel also :)) stay safe!

@@CARLOLUMINARIO My honor! Thanks, Carlo. Best always.

Thanks, Eric! You're wooooooooooow, my friend. Thank you for commenting.

@@PR101 Am a communication and media practitioner. I hope everyone could understand your concept. Especially when it comes to generating revenue for a company, advertising is different from PR. Advertising is paid media, while Public Relations is Earned Media. Hope you can create a video educating how we make money in Pr Consulting. I shall share this video with my colleagues. Let's all get the difference. Also Kindly educate on Public relations and Thought Leadership and what thought leadership is. Thank you for your information.

I've been looking for you all my RU-vid life! :D Big milestone for me - I will always remember that #100 is my brother from D.C.!

Thanks brother you are inspiration for lot of people

@@muhammadabbasi7195 you're so sweet, brother. Thanks so much

Thanks for your comment, Jon. I imagine today, marketing teams would also be very much in contact with the clients (to align on vision and objectives) before creating products/selling existing products. At the end of the campaign, they would also take some kind of surveys amongst their target audiences as to how their products/services are being received. But you wouldn't be wrong to say PR absolutely lives in the thick of the 2 way communication, managing the clients reputation, telling them what to say, monitoring their audiences' behavior daily, and tailoring their strategy/approach along the way to get more favourable outcomes for the client. PR also, importantly, goes way beyond the service or product being marketed. We are incharge of overall reputation and narrative, which is way bigger than just one product or service of the client.

It's my pleasure!