Questions to ask before you start a logo design 

More of a creative administration tip: I always ask if there are any partners or associates reviewing the logo design process. If my design need approval of a group instead of one person, it'll cost more. That help me to scope value. Great content, anyway! Lots of notes for my next briefs!

Always a pleasure to be here on Flux. Thanks for all the comments.✌️ I recently came into a big agency rebrand part way through and for all the (helpful) strategy work, some of these questions hadn’t been answered! The project got back on track but not before unnecessary delays. Just reminded me to really listen to the client.

you are the BEESSSTTTT, this...this open up many things ,i havent even thought about this, youre just a life saver..thank you very muchhhh!!

Fantastic questions! Finally the specific ones not just general information about the brief. Well done👏

Great list Matt! I would add: What are some logo examples that you love and what should we definitely stay away from?

Video starts at 3:25

Hi Matt, really enjoyed this and totally related to the fact that not every project or client wants or needs detailed brand strategy. When they don't you need a back-up to make sure you ask the right questions (which you could argue is brand strategy anyway) and think you have nailed that list!.

Should Logo carry out a big meaning? or should it just be simple and memorable as well as aesthetically pleasing and easy to recognize? How we should approach to the next level which is the actual design process? Can we expect a video where a real-life project example have been examined? We all appreciate these amazing work, keep it coming!

This was super helpful! Thanks for sharing all these clarifying questions.

I am very very thankful for your suggestion.

You the man Matt! Thank's for sharing your amazing knowledge 🙏😀💙

This will be help to me in future. Thanks!

GREAT VIDEO GREAT VALUE. Thank you so much

Thanks guys, Awsome

Really enjoying your videos Matt. Please do more on identity and logo design FLUX.

Thank You for this helpful video!

Thank you for this.

Thank you so much, this was really helpful.

Aaron Draplin is one of my favorite designers.

"Kiss your grass goodbye". LOL, that's awesome!

Make a video on "first question to ask clients before start a web designing or developing"....

Thank you soooooo much 🤩🤩🤩🤩🤩

Very helpful video :)

What about clients that you can't get to answer these questions for whatever reason? And the of "answer get better clients" is not always feasible, especially if you're just starting out. I have done everything from full-on conversations to hands off surveys that can be filled out on the client's own time. Inevitably, I've gotten wrong answers, vague answers, flat-out stupid answers. I even have clients who don't even know their own brand. I have clients that want me to copy existing clipart who's copyright usage is unknown. I have clients who want me to use existing imagery that is nothing but pixels. How do we get around clients who don't know their own stuff? These are often the clients that could use the most assistance with logo design and branding.

greatttttt

Thank you so much for the helpful informations, although would it be better to ask the client face to face or in a video chat meeting or just make a form online to fill ?

First time seeing you and not Ron on Flux. Two things i recognized: Lighting is a little bright and you covered your face at the beginning. :) Hope to help! But a great video!

Why is your Gear & Book Recommendations link getting flagged?

❤❤

Sangat cocok

It was weird going to work with empty roads

but what if client refuse to answer this questions and tells you to figure it out yourself?

Can someone tell me how to spell those logo artists names so I can look up their work? Thanks!

First on the like 👍 button

Start with ‘What problem does this solve?’. Too many logo’s are (re)designed with no good reason at all.

First view

Is that zoro or am i tripping

My 7. 1. What is product / service ? 2. Mental connection between product / service and logo ? 3. Emotional connection between product / service and logo ? 4. Is logo as simple as possible ? 5. Is it adequately original ? 6. Is logo impact well-aligned with good human values and taste ? 7. Will logo provoke enough interest to generate a sale ?