QUT - Real World Innovation with goa. 

In October, QUT and BCM worked together to create a highly personalised engagement campaign on THE goa GRID™. The university wanted to say a big ‘thanks’ to high school graduates who chose QUT as one of their top three university preferences.
QUT invited participants to create their very own billboard via a personalised direct mailer and URL, automatically scheduling their name on THE goa GRID, live.