Ranking dive watches by how well they hold their value 

On other videos one often sees comments like "After I couldn't buy a Rolex at retail I was welcomed with open arms by my (insert almost any other brand) AD who was happy to sell me a (insert any other watch model)". This video shows why. Great info. Buy Rolex at retail if you can. With everything else buy with a solid discount from the AD, grey market discount, or lightly used discount.

The challenge with these analyses is that it assumes people are paying full retail nor do they pay full market price which is usually asking price. While likely for Rolex, AP, etc. they are definitely paying MSRP, it is unlikely people are getting full asking on the market price. For many of the other brands, the discount at retail could easily be larger than the negotiated amount off asking, meaning these spreads are probably more narrow than this would indicate, even if directionally accurate. While more difficult to compare apples to apples, I would like to see how well they hold value from current like new version market price to a market price after 5 years. In other words, for each model, how smarter is it to be buying current version used, vs. waiting for further depreciation and buying older models.

Great vid! I would like to see of this kind of analysis. I read a couple of comments about actual buy new price vs MSRP, valid point.

Great video! Please put out more like this!

Didn't JLC increase their retail prices lately? Some are crazy high increases, idk what they're doing

One comment on the Black Bay 58 Blue - I see those being routinely listed for $2,650 or so on the gray market, lightly used.

Pretty good review! Thanks for sharing! You should do one outlining the difference between the prices of the same watches from their peak, to now. It would be interesting to see the percentages and compare.

Let’s not kid ourselves; all of these watches value retention is strictly on “hype”. If people stop talking about AP, Patek & Rolex; it will go down, period! So if you don’t buy it because that you like the watch but to flip; then make sure you buy whatever watches that stays as topic of discussion with the masses…

No Panerai, I tried a Sub on last week and it felt small.

Where did you get the market prices from….I can’t find a fifty fathoms for less then 10grand??

Regarding your interesting observation surrounding the value retention versus the initial outlay for a watch... Is it not possible to introduce some sort of coefficient that can be used to compare the percentage value retention figure against how much a watch costs to buy? Clearly to spend $6000 to achieve a 33% loss is not the same as to spend $1200 and may be of interest to prospective purchasers, all other things remaining equal.

Great info, the retail price shown does not include sales tax so is that lost money when compared to market price? for example in florida sales tax is 7% which for a submariner means about a$700 loss. how does it work?

Incredible series! Brilliant subject matter!

I bought my Superocean 42 from my AD at 25% discount in Jan 2023 I made 1% according to your data 😂? I am surprise the superocean is perfoming better than seamaster in value retention 🤔

Why no Deep Sea Dweller?

When new , true you lose money in by far most cases , as it should be imho . Now , take watches of 10 or 20 y old , and check the value , since that would be the real test . I know my 15y old watch (i wont say which ) would be now at least 50% extra over to what i payed (according to the least price on chrono24 + some extra haggling , so at least 50% is a real value) . But you didn't count inflation ,true , maybe holding a stock is better . Anyway , i do not wear stocks on my wrist and neither do i feel good wearing it .

JLC and Blancpain pretty hard to move in the secondary market.

I own a few of these. Here are the values (compared to retail price) as of 07/02/2023 according to Chrono24: Rolex Sub Date 126610LN +58% Breitling Superocean heritage II AB2010121B1A1 -26% Seiko Prospex SPB097j1 -44% Don't believe I would ever buy a PROSPEX again. 💩💩

Where's the OG 50 fathoms?

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If you pay full retail for any watch on this list other than a Rolex or AP, you are a fool!!!!

You are clearly talking to people not interesting in watches for what they are, but what they mean as an investment.😢

MM300 not being on this list is a straight heresy,for manny,manny people this watch no matter price is still the ultimate diving grail watch over any Tudor, Breitling or Rolex!!

Speak up

Watch as investment is a futile idea however buy used and you most likely won't lost big