Reaching New Buyers: How to Sell Your Fine-Art Photography with Jacob Aue Sobol and Sam McCoy 

A Magnum Photos Free Online Seminar in Partnership with Squarespace
In this seminar moderated by Holly Stuart Hughes, industry experts share how photographers can earn income by marketing their fine-art photography and what they need to know before they sell limited edition or open-edition prints via exhibitions, art fairs or online flash sales. Magnum Photographer Jacob Aue Sobol explains how he built his own online store to sell books, prints and posters, and discusses the rewards and challenges of managing his online sales while also selling fine-art prints through galleries. Attendees can also gain helpful advice on exhibiting and selling work online and in brick-and-mortar galleries from experienced gallerist Sam McCoy, and hear how to forge lasting relationships with collectors, curators, and lovers of photography to preserve the lasting value of your art. This seminar is presented in partnership with Squarespace, the all-in-one website building and ecommerce platform.