Reacting to our Most PROFITABLE Videos!

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Linus and James look back at the LTT videos that made the most money and try to figure out the secret to their success.
Discuss on the forum: linustechtips.com/topic/14373...
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MUSIC CREDIT
---------------------------------------------------
Intro: Laszlo - Supernova
Video Link: • [Electro] - Laszlo - S...
iTunes Download Link: itunes.apple.com/us/album/sup...
Artist Link: / laszlomusic
Outro: Approaching Nirvana - Sugar High
Video Link: • Sugar High - Approachi...
Listen on Spotify: spoti.fi/UxWkUw
Artist Link: / approachingnirvana
Intro animation by MBarek Abdelwassaa / mbarek_abdel
Monitor And Keyboard by vadimmihalkevich / CC BY 4.0 geni.us/PgGWp
Mechanical RGB Keyboard by BigBrotherECE / CC BY 4.0 geni.us/mj6pHk4
Mouse Gamer free Model By Oscar Creativo / CC BY 4.0 geni.us/Ps3XfE
CHAPTERS
---------------------------------------------------
0:00 Intro
1:00 Number 10
3:00 9
4:11 8
5:07 What are CPMs?
6:09 7
7:59 6
9:07 5
10:44 IT'S NOT CLICKBAIT
11:54 3
13:17 NUMBA 2
14:45 Don't skip to the end you monster
16:00 Key Take-aways
18:12 Outro

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Опубликовано:

8 май 2024

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Комментарии : 4,1 тыс.

@galgrunfeld9954 Год назад

Linus: "I don't like being called Daddy" Linus's kids: "Father. I have returned from the institution of studies."

@hungrynapps Год назад

🤣🤣🤣🤣🤣🤣🤣

@azaril7780 Год назад

This dude😂😂😂

@literallyhuman5990 Год назад

Why I read it with the tone of a crusader

@adithyaps3606 Год назад

@@literallyhuman5990 I read it in the tone of kratos lol

@blackjack2526 Год назад

@@adithyaps3606 ZEUS!!! Your son has returned, I bring the knowledge of the sages!

@kevinto8166 Год назад

I'd like to see this done with the reverse situation of lowest profit videos and potentially what you learned from them in why they didn't do as well.

@abdulmuhaimin9787 Год назад

It will be the early videos. And that's mainly cause they didn't have the presence they do now. They can do one with lowest performers for the past 3 years though.

@Patrikv303 Год назад

@@abdulmuhaimin9787 Still, 3 years ago they didn't have as big of an audience as they have now.

@rendon2959 Год назад

There will always be a tendency that it will be the earlier videos since they always have fewer subscribers the farther you go back, therefore more likely to have less revenue. I'm thinking that the revenue should be divided per subscriber as I think it's a good gauge for growth and popularity.

@souls.7033 Год назад

@@abdulmuhaimin9787 maybe add a time cap or something like that so that it doesn't go too back in time

@johandominguez6788 Год назад

@@souls.7033 idk why i wanted to comment but he literally put a time cap on his comment... did you not read?

@marlinkoch7141 Год назад

Can I just say Linus really monetized his own monitizization

@yuanwang9324 11 месяцев назад

While coming off as more genuine and transparant.

@DeSinc Год назад

regarding the YT premium revenue being so much higher on long streams, there was a bug that meant anyone who downloaded a vod with YT premium counted as a full 100% watchtime *premium* view for that whole stream, *no matter how long it was* and it worked multiple times, *no matter how many times you downloaded the video.* the spiffing brit highlighted this 'exploit' and showed you could earn thousands and thousands of dollars off this, and it only got fixed within the last 12 months I think. I wonder how much extra revenue was generated on the long streams due to this glitch? maybe not much, as I don't think people were intentionally exploiting it for very long before it got patched

@overlisted Год назад

Free money glitch

@DoomsdayDatabase Год назад

@@overlisted yea i wish i was monetized back then (im still not) and i could have used that to earn a bit

@kiranbahra Год назад

lol i probably helped out quite a lot as i would download the live streams to watch on long train journeys. although in fairness i would actually watch it all too

@casedistorted Год назад

too bad spiffing brit probably ruined some peoples livelihood by showing everyone this glitch. I respect the guy but he ruins a lot of cool things by showing them to such a large audience. He's kind of fallen off now though anyway, probably ran out of good ideas.

@JohnPaulBuce Год назад

ah yes, tf2 bug

@jeo2222 Год назад

I was expecting to hate the this video but loved it. The title made me think this was going to be you guys re-watching old videos. I usually find behind the scenes content fascinating.

@seanmcclune6526 Год назад

Same - I enjoy most LTT content, but I hands down get excited for behind the scenes content - house, moving, tours, etc. I work in production so it’s fun for me to watch how other people do stuff and see how it’s set up

@rubinixcube8866 Год назад

Now they NEED to do a list of worst money making videos that have over X amount of views.

@DizzyBusy Год назад

For this alone I'm contemplating to sign up on Floatplane. I heard they have even more behind the scenes content

@mayankboob279 Год назад

They should totally change the title - reacting is passé, but how much your videos made - you have my attention

@DemHighTimes Год назад

glad i have a vpn and ad block. i watch you videos and you get $0

@EpikoXailia Год назад

What I've found is that many times I'll leave literally ANY RU-vid video on while I sleep and it'll somehow land on these same streams, or Vsauce Michael counting prime numbers, or Tom Scott $1B driving

@princesidon Год назад

The longer Tom Scott ones ALWAYS come up automatically.

@wowdogeful Год назад

It's always Vsauce Michael saying prime numbers, that one is in the recommendations of every video if you just scroll down far enough

@mnnptl Год назад

I'd suggest to switch off autoplay so that you can sleep while watching the video and your phone will turn off on its own some time after the video ends.

@bao1964 Год назад

@fireroka or tom scot vaping lmao

@beastworm Год назад

I come to comment this exact same thing. I woke up to "I love building computers" at least twice a week

@lukekart Год назад

The transparency and genuineness of this company and team are what keep me watching every single LTT video. Cheers guys, you are really nailing it.

@MrJozzuia Год назад

W take.

@GotEmHere Год назад

Besides the one plus ad😂

@osakan7632 Год назад

Nah, profits from adsense only contribute a tiny fraction to what they're making.

@AndrewBrowner Год назад

theyre leaving out the income from the in video ads, other sponsorship videos, the free items they receive, the merch sales, any affiliate links, channel membership, and if they have it some kind of patreon or members only website.. can easily multiply the average ad sense by 500% for total income per video.. how do you think they have 70+ employeers and consistently are building new spaces and adding thousands of dollars in hardware a day

@mamba101 Год назад

@@AndrewBrowner Which raises some questions around how can they remain unbiased when they’re completely reliant on sponsors.

@techwin2 Год назад

Not a lot of RU-vidrs show the money they gain, this is amazing and very appreciative!

@Waitwhat469 Год назад

I feel like a lot of other tubers doing wouldn't seem as humble, but the fact that LTT has been marketed as a real group of creators and employees and not just some guy really makes the numbers seem reasonable. If was just Mr. Beast after setting fire to a wad of cash or something, it would be gross to me.

@Sanyu-Tumusiime Год назад

@@Waitwhat469 but then again they have 65 employees that they need to pay

@ravindur3825 Год назад

it's just the way Linus has always been

@AndrewBrowner Год назад

they left out about 90% of their income... ad sense is the tip of the iceberg

@alishariaty4418 Год назад

@@Waitwhat469 brand deals are where the real money is. Based on his own formula LTT made 4-5 Gs on this video. How much money you think they got from 2 sponsors? And also the ltt store which makes thousands per day probably.

@princesidon Год назад

The best part is the fact that the April Fool’s video sponsors *actually* paid for all of the features.

@urlv. Год назад

🤑

@MoominBoomin Год назад

True! I can't wait for intel or AMD to throw money at linus so he can buy sketchy watercooling again!

@1draigon Год назад

They don’t talk about that video at all sadly though

@happinessiskey2858 Год назад

@@1draigon here's a WAN Show topic about it though: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-k6lNBpg3Va0.html

@TheKarabanera Год назад

@@1draigon Because it's probably under NDA. I don't think either Linus or those companies would like to disclose the rates. This is only about youtube adsense.

@MrDudeJim Год назад

Being that transparent and also being careful about the “logistics” of the LMG is the main reason of why I wanna buy ( and have already bought) your merch. I just want to support the way that you treat your viewers because no one that ”big” have showed us what YT money means. I just hope to see other channels make it as well, just for the diversity.

@coherentpanda7115 Год назад

I'm so happy Linus is this transparent, he's far more transparent than 99% of the public companies with shareholders. He doesn't need to do this for us, but it really shows how much they actually give a damn about making good content, and want to provide advice and their own insights to other RU-vidrs trying to make a living off of RU-vid.

@Deroven Год назад

I just buy it because its cheaper and better quality than what I can get in Finland. It was to support originally, but since having a taste of it, no way to go back to normal clothing. 😂

@zheckman89 Год назад

If I didn't want to purchase LTT merch out of respect for their team values (such as transparency), then it would at least be because they have some quality products at great prices (looking at you, LTT desk pads)

@raymonddeaniii6837 Год назад

@@zheckman89 yea, bought one for the office and I don't regret it

@Djuntas Год назад

Im just glad to see the old benchmark of 1 million views = 2k dollars. This just seems like the norm, be it 2015 or now. I guess it just hows its always gonna be.

@EnchantFortnite Год назад

Once again, I appreciate the transparency that Linus and team allow. It's definitely a reason why I watch them.

@Fuwret 10 месяцев назад

Once again, appreciate the transparency that Linus and team allow. It's definitely a reason why watch them.

@ElGuatequero 8 месяцев назад

Once again, I appreciate the transparency that Linus and team allow. It's definitely a reason why I watch them. 🤡🤡🤡🤡🤡🤡

@skaytr4 Год назад

I love how honest Linus is with all these things

@molecularmagexdshorts3706 Год назад

I can see why the PC building streams did so well... its always enjoyable and the different camera angles keep it engaging.

@d3lsl0w Год назад

Lots of viewers enjoy the live aspect and kinda want to see Linus drop something (it's like Nascar watching for wrecks or Hockey watching for fights). =P

@digitk Год назад

They're also great for multitasking. Got a bunch of chores to do? Throw on a long stream vod! Same with playing some games. Especially since it's not something like a high intensity esports stream or something, something you don't really need to be watching at all times, it's perfect.

@brokeandtired Год назад

The China PC build did so well because everyone was curious how Chinese PC parts buying worked.

@pearce05 Год назад

@@digitk yeah streams like that are really good for motivation for me. It's like someone else is in the room working on something also.

@theplayerofus319 Год назад

Such a spammer

@carrascletnen Год назад

"I miss you, Tyler"... Human values, Linus, you've got high human values...

@DrLol07 Год назад

Indeed, this put a smile on my face

@UltraKipper Год назад

What a Knob.End

@canwevrit Год назад

The live streams are great to have on in the background when working as it doesnt require as much effort to pay full attention to it. I wonder who else or how much of the demographic of watchers watch it in this way

@stephengere3937 Год назад

Oh hey, that's me right now :D

@MiriaJiyuu Год назад

I've woken up to "I love building computers" several times because I just leave yt on when I sleep

@Jonathan-ts4jx Год назад

Deserve every penny you guys get ! I'm sure everyone here has Probably saved hundreds if not thousands of $ from the videos you make.

@TheRandomshite123 Год назад

Watching linus got me back into PCs and made the algorithm recommend me budget channels so definitely saved me money

@TheIlidius Год назад

@Garo Yeah but yk hobbies and shieet, gotta go for the fullfillment points before expiry date

@dillonh321 8 месяцев назад

No they don’t

@Nordern Год назад

The amount of times i have fallen asleep watching something like QI, to find my phone paused at the end of a long LTT stream is quite high, having Premium i imagine this is something that does cause quite a bit of income due to the long, un-interrupted playback of a 2 hour stream

@4tehlulz Год назад

Same thing happens to me but with WAN shows from 2013...

@bspvdj Год назад

I usually go to sleep on fridays with WAN Show on, then wake to youtube start screen on the TV.

@qaazz Год назад

@@4tehlulz lol same for me, kinda trippy when you wake up to it

@TexasTimelapse Год назад

I do this every Friday for WAN, then wake up Saturday to pick up where I fell asleep. I have premium too.

@OzJohnson Год назад

came here to say this as well, but with my tv. Basically I'm a LTT money machine because it'll just roll stream after stream

@XDSDDLord Год назад

I remember when RU-vidrs were scared that they would get banned for showing their revenue. This was a fascinating insight into the behind-the-scenes. I'm sure other RU-vidrs appreciate it too.

@ZesPak Год назад

What happened to that? I was thinking that watching this video.

@sIightIybored Год назад

I'm guessing more of the revenue comes from the sponsors/merch than youtube. Since $20k a week is "only" $1M a year which I don't think would pay the wages, never mind the facilities. $20k being a guess on the weekly earnings.

@niter43 Год назад

@@sIightIybored with huge video library LTT built up over the years ad revenue from trailing views on older videos is probably just as much as newly released ones, lol Also yea, IIRC few years ago they showed the revenue source split on WAN show, as revenue from Google/RU-vid being only like 20-30%. LTTStore and sponsorships being just as much. Floatplane and Amazon links closing in with sub-10%. Edit: not a WAN, but normal video "How Linus does make money 2020"

@leakingamps2050 Год назад

LTT has discussed finances in the past - it was a pretty even split between lttstore purchases, sponsors, and yt revenue This was on the wall show, iirc, when they discussed why they don't remove ads on RU-vid

@Nitidus Год назад

@@ZesPak It has been established a couple of years ago that, at least since then, RU-vid explicitly allows sharing revenue figures. Many creators have done it since

@bullettube9863 Год назад

This video is why his other videos did so well. Linus engages with people whether they are watching at home or sitting next to him. No techno mumble jumble, just straight to the point info that is interesting and engaging with a bit of humor thrown in that makes up come back for more!

@EnchantFortnite Год назад

Considering they put out a video every day for years upon years, the fact that Linus remembers so much specific stuff about every video is amazing.

@someoneelse5005 Год назад

that's what separates things you do strictly as work from things you are passionate about, I'd say

@alissathompson1617 Год назад

I actually watched the $500 amd pc build like 5 times. I ended up building it and still use it to this day. Love all the content, 3 years ago I couldn't tell you what the components in my pc were but now I can build one start to finish all thanks to the ltt team.

@matmach335 Год назад

Same bro, that build was basically my inspiration to get all the components for a pc. And I learned how to build a pc by watching ltt's videos, too.

@bspvdj Год назад

Similar here. But bought a 1660s and a b550 for better upgrade path.

@davilinkicefire Год назад

Same for me as well

@HoloScope Год назад

Same I learned how to build PC's from his videos. Started watching him like 6 years ago.

@HoloScope Год назад

Holy crap

@kdawg3484 Год назад

One thing I can say about the live streams that may not be considered concerning their success is that Linus is very engaging off the cuff. So, they're better than your average live streams. And, usually he goes off on tangents during these build streams that are actually really interesting, whether it's about his painting experience or his time at NCIX or inside views on what it's like to run a business. It's engaging, because it's just a guy that knows his stuff so well that it just flows out of his mouth easily and with lots energy. And usually that tends to happen in the middle. I could see it probably tapering off at the end as things are focused more on wrapping up the actual build. People aren't watching solely to see a computer get built; they're watching to the see the guy building it.

@aniruddhavispute Год назад

yeah, this is so perfectly explained. so a plain pc build video would never get such interest. But it is Linus and his tangents that do the trick. even if it's a threadripper build or some wild custom watercooled build, at some point of time, you do loose interest in a stream. And that's basic human brain tendency. You can't focus on one thing for very long. But that's where Linus takes us away from the build, talks about some of his experiences, some of the fun or insightful stuff about his life, or even about some components that make these streams exciting. Often times, I've put on his streams while working and haven't even watched the complete video, I listen more. and if I hear something specific about the video, then I switch the tab to see what he's talking about.

@Morberis Год назад

Yeah the tangents are what I love. Doesn't matter who though.

@MrMartinSchou Год назад

> And, usually he goes off on tangents during these build streams EGG SHELL!!!

@alexanderlee5180 Год назад

Yeah totally

@modulusshift Год назад

I agree so much here, Linus is an untapped streaming resource, because as good as he is in a well-planned and well-edited context, sometimes you can't beat the random stuff that comes out of the combination of boredom and a gentle pressure to perform.

@evanmiles7252 Год назад

I love how transparent you guys are with your community. Love your videos guys!

@Lrtzeh Год назад

i never cease to love how open and how real LTT is with their community

@Cyranek Год назад

ok now show how much profit the linus only fans made

@promethbastard Год назад

Linus only noctua fans?

@XGD5layer Год назад

didn't they do that?

@ruemacrufus Год назад

I'd pay 5000$ for a toe please

@jonathanguhl1048 Год назад

On a Wan Show Linus said it was +$20,000

@GizmosGameLounge Год назад

$420.69

@dapz Год назад

Something I noticed with premium, I made a graph a while ago comparing premium revenue to premium average view duration, and while the results are for the most part pretty consistent, there was one massive outlier which just so happened to be the only music cover I did. For every hour of a normal video a premium viewer watched, I got $0.02±0.0015, but for this one outlier video that number was $0.26 per hour watched.

@Mewtwodestroyer Год назад

Interesting.

@von... Год назад

a quarter per viewer is beyond my wildest guesses of what anyone could possibly make on RU-vid it would be insane if there was a way to hit levels like that on the regular lol

@helplmchoking Год назад

@@von... per hour of view time, not just per viewer so potentially RU-vid pays more for something like a song cover as they're likely to be around 3 minutes long or so, meaning most viewers will only watch for a few minutes vs a video like this which is 5-6x the length so higher view times can be achieved with lower viewer counts (and fewer paying members per hour of view time). Interesting that it can vary that much, though

@PNWAffliction Год назад

yea and music covers do notoriously well with the algorithm for some reason

@jimmyhackers8980 Год назад

get adblock plus instead.....sod paying for youtube

@sami-iami Год назад

I really like how honest Linus is on this video.

@wilyamiyoo Год назад

4:15 Really agree with Linus here, we miss Tyler. :(

@Oboe5life Год назад

The funny thing about the “I love building computers” stream, is that it frequently gets auto played after other LTT videos (along with the corrupted WAN shows), so I’ve watched the first hour or 2 at least 10 times if it turns on while I’m cleaning or doing other things around the house

@100Underscores Год назад

Same here man. I’ve seen it pop up on playing next at least 10 times

@Valrax Год назад

That stream has popped up at least 10 times for me when leaving youtube on. I've woken up to that so many times after passing out late night with youtube on

@vincenium Год назад

This is why I love LTT; keeping it real and open, no BS, with a dash of entertainment

@jimmyhackers8980 Год назад

no bs? they didnt reccomend ad block plus......they seemd to just be shilling youtube premium.

@ahmed4363 Год назад

@@jimmyhackers8980 probably because it stops their revenue. they didn't say "buy RU-vid premium!!" and are explaining that yt premium revenue is different than normal ads

@rayansharma2042 Год назад

@@jimmyhackers8980 wow, almost as if they need to make money, they weren't promoting anything they were just being transparent, far better than every other youtuber

@darkm007 Год назад

@@jimmyhackers8980 They have a video on how to block ALL ads on ALL devices connected to your network. Seems kinda redundant to recommend something everyone knows about after...

@ribertfranhanreagen9821 Год назад

@@jimmyhackers8980 so you expect them to recommend ad block when they whole business earning is basicly ads??? it's like you protest why a restaurant not promote cooking food yourself at home. and a company trying to make money is a bs?

@MrJozzuia Год назад

Can we talk about how these videos are "years ago"... but they feel like they were released like literally yesterday? I still remember watching the whole house water cooling, the move-in vlogs, feet through garage ceilings, and so much more.

@nicholashaddad8659 Год назад

Hey this video genuinely made me spring for RU-vid Premium. We ingest so much valuable content from you guys and its amazing to see your expansion. I have been watching for years, not to mention I am also supporting all the other creators I enjoy.

@Lizlodude Год назад

I still refuse to out of spite for them killing GPM, but I ran it for years. Worked pretty well.

@vedaryan334 Год назад

The fact that long videos in general perform much better makes me happy. In a time when everything depends on clickbait and the attention span is so low, I like it. More time gives more space for people to do things

@MaxIronsThird Год назад

You took the wrong lesson from this, a long video has the most potential, but don't generally perform better.

@chrisjudk Год назад

As a fairly long-term LTT viewer, I just wanna say I really love how good the transitions to sponsorships have become over time!

@EkodeInk Год назад

I’m really glad they made this video, it’s super interesting to see behind the scenes because most people on RU-vid would NEVER show anything you guys did. Great video! 👍🏼

@baddabaddabaddaswing Год назад

This video is like the ultimate flex. Not only showing off how much money they've made on videos in the past, but making money on this video TALKING about money they've made in previous videos. If there's anyone who knows how to monetize content, it's LTT

@Qardo Год назад

Well, Linus is running a business. He is selling entertainment and even information. He has to make money to keep doing what he set out to do. It isn't so much of a flex. Than, just having the sense to not follow the same formula over and over again. Some times, the most random video or even stream/VOD will net some more revenue. Verse all the others.

@redangel745 Год назад

Oh please like other channels don't do this. Of course they double dip

@19smkl91 Год назад

You do realize that there is much more money involved in running business like that, it's not black&white and even these numbers are easy to understand in general but doesn't tell actually much. There are many companies that sell their product for less than making it costs and they can still show you statistics of millions.

@pieterdepauw6599 Год назад

"In this video, James and I are going to guess just how much money we made on the highest earning LTT videos . Speaking of making money... check out the sponsor of today's video ... Freshbooks !"

@PagChomp190 Год назад

Tbh these numbers are mostly the crumbs of the cake, the sponsors are the ones paying the big bucks

@thbpe86 Год назад

This was really interesting! Props for showing us! Loving the transparency, as always!

@Carnage8 Год назад

Yes the transparency is always amazing from ltt and why I continue to support it :)

@CubeRover Год назад

Your Comment Got A 💗 From Linus Tech Tips.

@Goodgu3963 Год назад

I love that you guys pulled back the curtain and shows us how the sausage was made. I think a lot of people assume RU-vidrs make a LOT more money than they do, and seeing exactly how much the very top videos make on a massive and successful channel like LTT is extremely interesting. With you guys talking about the cost of Labs and buying new buildings and other projects like that, know that your tip videos only make tens of thousands makes me want to go buy some merch and help support what you do. I will always love cost breakdown videos from youtubers. I think it puts a hard perspective on the time and effort put into these projects and these channels.

@sk8erpenguin9 Год назад

It was really cool to see this side of the company. I know there's only so much you can show, but seeing this kind of behind the scenes of a YT company as large as y'all is very unique.

@erwinagustin8608 Год назад

@4:20 "We miss you Tyler" Dang that hit me in the feels man #RIPTyler

@SimohSays Год назад

I've had premium for years and almost exclusively watch long form content or stream vods, never occurred to me how much of an impact that may have had for the creators, but I'm glad my money actually seems like it goes to creators

@AltonV Год назад

He did talk about it on wan a while ago. There was a question about it and he emailed someone on yt and on the next wan he could provide some information

@DrSmoothlove Год назад

I believe the way it actually works is your watchtime is categorized by channel and then your $10 minus youtube's take is divided that way. so if you spend approximately 50% of your time on youtube watching LTT they would get $5 from you that month as opposed to having to watch 2500 videos to equal that with adsense

@jmanig76 Год назад

@@DrSmoothlove I remembered when Premium came out and RU-vid explained it that way, but I was sceptical it was marketing speak to stimulate engagement and the details would be much murkier. Good on them for being true to their word.

@wobblysauce Год назад

Yep, works better for people that don't watch much video content/channels. But I want to see the personal use break down, as someone with 400+subbed channels.

@zac-1 Год назад

Ive had premium so long I couldn't imagine life without it because 90% of the time I use it on my phone lol

@finalfant111 Год назад

I know it is probably terrible for retention when you give exposition on concepts like DNS or go into details on networking concepts, but man, I freaking love it when you do! I have been doing IT for 15 years now. I have a Masters in Information Systems, Bachelors in Networking and Security, and a Bachelors in Programming. In my life, I don't run into allot of people I can throw around networking and computer lingo where they actually understand what I am talking about. So when I hear you guys speaking geek, talking networking concepts, It is just music to my ears and I feel like I can be a part of your world. If you are ever in the search for an expert in networking builds and design or someone who can talk programming while also systems, look me up. LOL.

@larsondavis8155 Год назад

I watch your channels more than streaming services like netflix. Love tech. Love you're guy's honesty. Thank you. You know how to make videos that are absolutely fantastic.

@ZealoustranceTube Год назад

I wish more channels did something like this. It's counterintuitive to some degree, but I think most people actually like knowing how successful some of their favorite creators are. Personally, it doesn't make me any less likely to want to buy what they sell. You built this empire from nothing and many of us want to support it. Thanks for sharing!

@LightsLuck- Год назад

The idea of knowing how much money a content creator makes impacting your opinion of them is so weird to me. Hollywood actors and athletes get paid millions a year and people have no issue talking about their salary. They will debate about an athlete being over or under paid like they are the ones in charge of their contracts. But be damned if a content creator hints at their wealth.

@Theswagduck Год назад

Well

@dandyman5588 Год назад

personally, many of these top videos/streams are the ones where you are genuinely having fun or are going off script and being funny. Some off my favorite videos are the "theres no script, just wing it and see what happens" style because everybody at lmg just bounce off of each other really well.

@rubbers3 Год назад

The "I love building computers" stream is/was promoted for me SO MUCH a while back. Basically, whenever I had a mid-day nap after work and after the previous video I was watching (non-tech related too!) was over, the autoplay seemed to play it 6/10 times.

@Violant3 Год назад

17:01 yes my friend, you got the point! i hate click baity titles/thumbnails, what helps me click on a video is to know exactly what i'm going to see, i don't like question marks, red circles or questions in the title of a video.

@danielsaiko Год назад

This level of transparency is great! I'm really amazed of the numbers you guys pull without even counting the sponsors. Great to see you are doing well

@Rebasepoiss Год назад

They just bought a new building for the lab for 10 milion CAD. They need the money :D

@LeGoog2008 Год назад

This level transparency is really weird to watch and listen, but I like it. It should not be weird to watch/listen! The world where we living on...

@BillyBraga Год назад

@@LeGoog2008 Yes, this!

@Junedack Год назад

I want them to make all the money because they keep reinvesting it and making better and better content. I love this channel

@Jehty21 Год назад

@@LeGoog2008 Interesting that you see this as a 'high level of transparency'. For me it is not 'high' at all. Yeah, it's a bit higher than most others, but I would still call it intransparent. Because the numbers shared in this video don't mean anything. It's just a single number without any context. Did Linus make a profit with these videos, or did he lose money? How much does it cost to make one LTT video? Without more numbers I wouldn't call it transparent at all.

@iceleon25 Год назад

Never knew how much youtube premium helps the creators. Thought it was just a low figure. More incentive to keep the subscription then

@Qardo Год назад

As much as I know could get ad blockers to get rid of the RU-vid ad explosion. I had adopted into Premiun early when it was RU-vid Red. I really hadn't looked back. All because I do watch a lot of RU-vid anyway vs other streaming platforms. So the price pays for itself and then some. Clearly, showing that even content creators I watch. They get paid for their effort and content at a better rate than even I thought too. Plus if you use ad blockers for RU-vid. End up hurting content creators. So...keep that in mind.

@dave6018 Год назад

I thought the same, so i subscribe to floatplane and watch on premium

@lilkittygirl Год назад

RU-vid premium pays content creators sooo much more than the playable ads do. I recommend that everyone gets it tbh.

@Jst4vdeos Год назад

@@lilkittygirl if they’d stop raising the price

@nullbeyondo Год назад

@@lilkittygirl Only pays higher for videos longer than 1 hour as it looks.

@erickruiz9984 Год назад

I love that workstation building video even though it's really long. Linus' attitude and what he was talking about were great and really kept my attention.

@MarianaSilva-gn9xo Год назад

Honestly you guys deserve that revenue. You make informative and useful videos for all of us unlike other RU-vidrs who make ton of money by creating drama and childich vlogs that make no sense.

@DetroitTintStudio Год назад

Dangg thanks for showing a breakdown! I’ve had the same thing happen. Amazon/Walmart videos have HUGE potential, especially overtime like you showed. I’ve also been able to change the titles months later to save a “dead” video

@Omega_thehusky Год назад

i love these types of videos this one of those behind the scenes directors commentary type of thing and i adore it lol

@nim6us Год назад

I love this! So many content creators get so squirrelly when you ask about how much money they're making or where revenue comes from. Even though I'm not interested in the career per se, I enjoyed seeing the curtain pulled back and getting a little insight into how the sausage is made.

@ganzoVEVO Год назад

Hey linus, just wanted to say that as much as you think this content is low brow and not really all that educational, it can still either be immensely entertaining and occasionally still educational. I'd obviously be disappointed if the whole channel devolved into reaction videos and whatnot, but it is a fun idea to sprinkle in there periodically, especially as a long time viewer. I think you mentioned often being pushed to occasionally do these types of other videos when there's gap in the content schedule and that you think they're low brow on WAN iirc

@MoominBoomin Год назад

WAN show is good for informative stuff. Even though 6.9 GHZ stuff is funny and all, it brings fun to the community along with information about extreme overclocking. Completely agree with your stuff. I like all the videos I like, but honestly its the humor that keeps me here.

@G0REGF_ Год назад

@@MoominBoomin Agreed. I prefer this channel since its informative, but still very entertaining and not some unemotional hollow corporate styled content with not even the host caring what they are doing.

@michaelvanrheede7225 Год назад

I sent them a list of probably 80+ video ideas thusfar. So far only one was actioned

@ReelPodcasts Год назад

Again this video proves that Premium is great for the Creators you watch. I get why Google doesn't explain Premium all to well because of the payout being larger but if this doesn't prove that it's really a good deal for both you as a sub and the Creators you watch I don't know what is.

@marvin8291 Год назад

Now I know I'm doing a good thing watching LTT with premium.

@Winter-ut3bb Год назад

This video is actually the best Ad for premium I've ever seen

@baseballjustin5 Год назад

*Insert Starship Troopers "I'm doing my part" Gif*

@KarlMarshall Год назад

Using premium end up falling asleep and wake up 3 hours into a stream Archive ha, this is great for creators

@TheKeksadler Год назад

I'm strongly considering buying premium after this video, just considering how much of a boost to payout it seems to be for creators.

@conradthe2 Год назад

The mechanics of business/all the subtle psychology involved makes this sort of video incredibly interesting

@ravencorvus7903 Год назад

Missed James videos. These two are such a good team.

@popculturerenaissance2683 Год назад

This is why I respect Linus so much. This level of transparency is unseen in the RU-vid space.

@Sluggernaut Год назад

I love the transparency of this channel. I love the honesty and dedication to the viewers and tech. It makes me feel like I have a sort of ownership of a part of the channel or like I can keep some pride in being a fan. I appreciate it a lot.

@chefben2 Год назад

That something I love about Linus. He took a love for tech and turned it into a thriving business that supports what, 70 or more people at this point? He always reinvests into his channel and his team and it makes me feel proud to be a fan and support his business.

@SahimTech Год назад

Seeing big creators' revenue e.t.c is kinda inspiring us, new creators, to continue grinding. Nice Video LTT!

@Nyhetskanaler Год назад

The fact that long videos in general perform much better makes me happy

@julianmitchell2115 Год назад

I appreciate that Linus really cares about the credibility of the channel and is not going to actively just put out builds constantly. I do like the content, but it’s great seeing their deep-dives into how technologies work. Any Anthony video is a must watch for me as well.

@jajssblue Год назад

Wow! LTT thank you for this incredible behind the scenes look at the finances behind YT! You really trust your audience and I appreciate it!

@august1870 Год назад

dynamic between you two is great

@camerone397 Год назад

this was actually pretty cool to see. I feel like YTers tend to shy away from this kind of content but it's something I've always wondered about

@simonetternavn2691 Год назад

16:55 YES PLEASE. IMO the production value and general quality of LTT means that most any topic that you cover will be entertaining, but not know what that topic is before I click is irritating. usually I don’t end up watching a video until RU-vid has recommended it like 27 times or until you change the title to be more descriptive of the actual content. Though I understand that LTT is a business and unfortunately click-bait is what sells so I’m not too bothered and I will still watch your videos, Even if i may be a little frustrated by the mystique of the title.

@notenoughtime23 Год назад

you guys should do a 24hr extreme live stream with all the crew getting a slot to show case any subject they like. this could be an annual challenge. the winner would be the ltt staff member with the most engagement during their stream. this could then be made a subject on how much money did we make from a 24 hr live stream on a follow up video haha this could be an annual event even allowing the public to participate and be in the audience...

@hacubemehh2638 Год назад

part of livestreams and stream uploads is I put these on as background noise for homework or a not particularly engaging game (adhd brain), plus I dont pause when I walk away

@Nupid_Stoob Год назад

I just realised how much more entertaining it is to have 2 Hosts on screen talking to each other. It is much engaging, I like that a lot.

@rickgubala830 Год назад

One thing I've noticed with these top performing videos of yours is, I fall asleep listening to RU-vid videos in bed, and these are the videos that tend to pop up in my queue during autoplay, so while I have only really clicked and watched once, RU-vid has certainly played a lot of those longer streams on numerous occasions for you. I just happened to be asleep during it.

@egoneoteo Год назад

you are prpbably the only channel its nice to see the sponsor clips

@juanpablopenaranda1290 Год назад

I feel like I’ve watched all Linus’s streams while sleeping. I’ve fallen asleep and woken up to Linus streams

@Lustle Год назад

I can attest to the algorithm thing. I've been binging some LTT content recently. I would pick several videos, then kinda just let the algorithm go on it's own. The videos I picked were usually the Intel upgrade stuff (Sarah's is great), some of the crazy build stuff, content more like that. Videos in the 15 minute range, more edited high engagement compact content stuff. After picking several videos, then letting YT do it's thing, it would always end up taking me to a build stream. Every single time. It would take 6-8+ videos to do it. But at the end, I was always ending up at a build stream. And it is consistent, been binging probably last 2 weeks and everyday, more than once a day, once I let YT pick on it's own I end up at a build stream. One day it probably did it 5 or 6 times. It's just interesting how YT was steering me towards that content, especially when it was so different than the first several videos I picked.

@jmanig76 Год назад

What I find really fascinating about the algo is that I have a few VERY divergent interests (travel, tech, kpop and baseball to name a few) and yet it only takes one or two videos for the algo to switch my recommended to whatever topic I feel like watching at the moment. And then when I switch again it picks off on the new topic where I last left off as if nothing ever happened in between.

@Zeinzu2 Год назад

I love seeing James on here more often. And I love watching him SNIPE the sponsor call-outs!! I think the behind the scenes angles and story lines like "Who has the best PC at LTT" is a big reason why the videos even did so well. MORE MORE MORE.

@SlackerDoge 9 месяцев назад

Being this transparent about the money you make earned my respect, keep up the good work.

@bubaks2 Год назад

i love the videos where u guys keep it real like this. very insightful about youtube and its algorithms

@cortesacrawford Год назад

I wish there was an Honorable Mention section talking about how much they made (or didn't make) on some significant videos over the years. Like 16k gaming, the roast, or the fire truck.

@JesseGaming7593 Год назад

I am so proud of the LMG team for being honest about their revenue. I normally stick around this channel, due to how honest LMG is.

@karnige5804 Год назад

well ad revenue is a fraction of what Linus makes, he makes most from sponsors

@pjay4598 Год назад

With how big his channel is his sponsors most likely spend at least 5k

@koryyyy Год назад

You deserve every cent of it. Not just you but the whole team, Videos are great, entertaining and best of all very very informative. You helped me (and probably half the world) to take good decisions on next purchase or even how to configure the thing you already have

@DeathCoreGuitar Год назад

"I love building computers" popped up SO MANY TIMES in "Up Next" for me

@PhilChilled Год назад

I see in a year or two Linus will be reacting to this one as his most proffitable video.

@christianskjerning4454 Год назад

10 more and he will be reacting to all the reaction videos

@li_tsz_fung Год назад

@@christianskjerning4454 reacting to top ten top ten reaction video

@Vokoca Год назад

Actually good to know that paying for premium helps the creators as well, makes the subscription feel a little bit more justified in my head.

@chrisfortune1813 Год назад

This was the main reason I opted to go premium, it may not be much but it is more per head than adcents I believe. Also heard the demonetized content also gets the prem money so if you enjoy discussions around current affairs of difficult social subjects it will, I believe still pay out on those hard hitting videos that are deemed to be not suitable for ads

@chadmasta5 Год назад

Another great thing is that it pays even if the video is deemed not advertiser friendly.

@andie1874 4 месяца назад

This reminded me I actually watched the entire "I love building computers" video while lubing keyboard switches, it was a lot of switches but the content made it fun.

@JonHume13 Год назад

Whenever I finish watching any LTT video I ALWAYS get served one of the live streams next, weirdly it is usually the same one.

@PwnZ3R0 Год назад

Really love theses types of content and the transparency of the RU-vid channel. I really do enjoy these. Hope you do more.

@jsrons Год назад

I would absolutely love a Wish series, seeing Linus react to crappy technology is my favourite

@Baldavier Год назад

Do a Michael Reeves and unbox 1000 things people sent you but from wish instead of Amazon

@AlexMacGregor Год назад

The Shenzhen/Huaqiangbei episode with Strange Parts was awesome!

@melliflousbufo Год назад

Really appreciate the candid & open approach to numbers. Thanks!

@scottspittle6094 Год назад

I love watching the live streams, it feels like I'm hanging out with you and your team. They are lovely and casual and lots of lovely conversation

@chrisfrederic2514 Год назад

One of the many reasons I love watching LMG is the insane level of transparency you have. Videos like this help build me trust please never change!

@UltraKipper Год назад

CHANGE ,, this guys fked

@dramis.m Год назад

I remember that my youtube autoplay would always return to the 'i love building computers' stream vod every time i let it play overnight...

@alecgarcia8709 Год назад

I think one this yall fail to mention is how many people were looking for PC building vids during quarantine. I imagine if you're looking for someone who's building a PC with no cutaways so you don't feel like you missed something if it's your first ever build, these are great vids for that.

@danisoful Год назад

Love that the title is as far from click-bait as possible, and love the behind the scene content from ltt!

@Oblivionator100 Год назад

Honestly its really nice to see a real breakdown of how my premium membership helps. It makes me glad to actually pay knowing that the revenue, at least in some part, goes to creators.

@CreeperPookie Год назад

it's*

@Ardovor Год назад

All the streams make sense. If I were to fall asleep watching youtube I would wake up 3-4 hours later with a stream from Linus. Whether its LTT or a podcast. I could fall asleep watching cooking videos and youtube still brings me to Linus streams somehow lol

@TH3C001 Год назад

4:15 I too remember the quails, that was like my favorite part of that video lol.

@TheWorldHasGoneNuts Год назад

Of all the channels I'm subscribed to, and there a lot of them, LTT is the only one where I will allow all of the sponsor messages to play out in full. They're just so creative and yet also comically cheeky when it comes to their segues that I just have to give them the credit they deserve. And now I have the LTT Labs content to look forward to soon aswell. Thanks to all you guys at LTT. Salute. 🍸✌🏼🕊️

@Aliquis.frigus Год назад

I mean.. Have you seen Jay Foreman's ads? They're brilliant. Skits in their own right.

@UltraKipper Год назад

So Your a MUG !!

@SixOThree Год назад

They are getting some great sponsors too as well. So that doesn't hurt.

@TheWorldHasGoneNuts Год назад

@@Aliquis.frigus I love Jay Foreman stuff, Map Men especially, but he doesn't post anything near the number that LTT does. Plus, his sponsored ad spots are on a different level, so much so that I don't even think of them as ads.

@error-null Год назад

The explanation for livestreams and youtube premium is that when a premium user downloads a livestream to watch later, youtube counts the whole video as watched and it pays as if the user watched the whole thing, even if they never end up watching it

@Blooest Год назад

I can't say I would expect that a statistically significant number of people are downloading entire livestreams to watch offline. More than likely it's just premium members leaving streams on in the background while they do something else, as that's something I personally do a _lot_