Real Estate Photography Basics and Clients 

Thank you Abnet!

You're very welcome Justin. When you get to the "Local Lure" section of the business techniques book it'll discuss that further.

Thanks! The problem is that you're not incorporating flash. You can't always rely on ambient light. These are things I cover step by step in my online, pro interiors course at learnre.nathancool.com

Thanks! What you start with is what you'll be labelled as. Start with HDR and you'll be remembered for lower quality work, and it will take you longer to build pro skills. Start with Flambient and you will be remembered as being a pro, while taking a quicker path to refine higher level pro photography skills.

@@NathanCoolPhoto this makes perfect sense. Thank you very much :)

Thanks! But you are wrong, and you proved my points. "Hard" is the operative word in what you said: if it was easy, then everyone would do it. But if you put in the effort, practice (a lot), get really good, and then target the proper clients (sounds like you haven't) then you can get higher paying work. It doesn't matter where you live, there is a market for high-end REP work, but you need to (1) prove you can do it and (2) do your homework and target the proper clients. You won't sell a Mercedes to a Kia market, and Mercedes buyers won't look your way if all you sell are Kias ;)

Thanks! That's a great question, it may be worth another video, but here's the low-down: My customers...architecture work included...hire me for the results I provide. None of my clients want "shadowy" photos, and for a good reason. While AD, Dwell and other such magazines may like drama, builders and businesses want to showcase what they build and offer, and dark moody photos don't cut it for that kind of marketing material. So "some" magazines, may do moody photos, but from my experience I've found that photographers who want the "lights off" and/or "natural-no-flash" or other moody kind of picture are either (1) artists who don't know their clients well enough and/or (2) are too lazy to do it right and incorporate flash into their workflow. If you work with architecture clients to understand how they will market their products/properties, then you will learn what they need and shoot accordingly. With that said, I have yet to have a client ask me for a dark, shadowy, moody picture; however, if they want mood, then they have me do twilight shoots, but never for interiors.

@@NathanCoolPhoto Great thanks for clearing that question up for me! It would be an interesting video for sure! Gives me more confidence marketing to an architectural or build client with our approach. I've only done flambient for RE agents but want to soon market to architectural or build clients.

You're very welcome. I'll look into a video on that. Just remember that when it comes to architectural work (paid by the hour) you work closely with your client to know what they want and capture it for them accordingly.

You're very welcome Alan. I could do another video on licensing, but in short, it boils down to this: Would you be prepared to enforce it, to what end, and to what result? This means two things: (1) You must be willing to pay for legal action since this is the ultimate end-game in licensing and (2) How do you want to be perceived by your client's network that, ultimately, could bring you even more business? For arch jobs, photos are not shared to the broad public; instead, it's to one, maybe two other vendors involved on a project, since arch clients don't want their photos shared to the general public. I would rather not nickel-and-dime a couple vendors for short-term gain at the inevitable cost of losing new, longer-term clients. Instead, I'd rather charge a high rate to begin with, knowing my photos could be shared with a vendor or two. If I see a vendor is using my photos without "permission", then I'd reach out to them and offer my services. I know others will argue that I'd lose a revenue stream by not charging them also for licensing, but I counter that with the fact that I gain more clients, giving me longer term revenue, stability, and, above all else, a high reputation.

@@NathanCoolPhoto Thank you for your detailed reply; enjoy your teaching very much.

This should help: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-eGSbxf42sFM.html

Try emailing me: Nathan@NathanCoolPhoto.com