REALLLY BREMONT??? WHAT WERE YOU THINKING!!! - Federico Talks Watches 

It's amazing how many women go missing during a hurricane.

Thanks for your point of view. Nice to hear two opposing opinions. I bought mine on pure sentimental value. Can't put a price on sentiment right?

I just bought the Bremont Airco Mach 2 in white on a bracelet. The most beautiful and comfortable travel and daily watch I have seen. Yeah, some of the special editions are silly, but that is the same with most brands

I actually really like the black and rose gold version but you're 100% correct, its probably 3 times the price it should be.

Hi Federico - I'm glad you're not killing...

I bought this watch. The white gold version. I own a Rolex, omega, iwc and a breitling and can honestly say the quality, the feel and just the sheer beauty of the bremont pisses all over them.

You're right. Bremont seem to have incredible brand strength beyond what you'd expect from the watches and their history. That said, plenty of other swiss watch brands pull similar crap.

In my opinion, Bremont's best watch was their SuperMarine 500 either blue or green and with the beautiful matching rubber strap that felt like licorice. Their Martin Baker watch is technically amazing but the hands on the dial are a bit goofy to me (except for that awesome yellow part). Also, for 11k you can already get a guilloche dial watch with a skeleton movement and still have enough money for a Nomos Ahoi.

You should watch the Bark and Jack Bremont fan boy video. Bremont has paid the MOD to style themselves after the RAF too.

I Love Bremont

I agree with your take. The watch looks nice, but I was very surprised to see the price.

This is what i like about you guys. You tell it the way you see it.

I owned two Breitlings in succession and both let me down badly. Scratched metalwork and several crystals badly scratched and replaced. Also their time-keeping was not that good. I have had a Bremont ALT-C1 for seven years - not a mark on it and keeps perfect time. As I recall around £4,000 and well worth every penny. I am not a collector and not in the least bit interested in image. I fly and want a watch that works, that stands up to wear and tear and keeps time. That's it.

I just read about this on WUS. The rotor is propellor shaped and each blade is made from the metal of a WW2 plane (spitfire, hurricane and Blenheim) plus a veneer of wood from a WW1 biplane. It is expensive but it’s more than just a base 7750 watch.

That painting has never looked better.

Great review

How i dont see comments like this ones on videos on RM watches? They sold watches for 850 to one mil us.I don't think that rafa costs more then 6-7000 $ in materials to ptduse that watch and yet the retail is 850000 $.

May you revoew the IWC Porto find Chronograph on brown strap please?

I like that you mentioned the IWC dress chrono. Deff on my short list for a dress piece. Also on that list is the Montblanc NR. I’d love a Lange 1...but I’m not quite in that tax bracket.

Have you reviewed DeTomaso watches and what's your opinion?

Well they have encased artefacts from the highlighted aircraft and a percentage of the profit is going to the RAF Association... Like all the brands they are selling dreams. As an ex-airman who served for many years it is probably meant for they likes of me with deep pockets! Unfortunately, that is where the similarity ends... so I'll never own it or an IWC chrono for that matter! But I appreciate the workmanship, the nod to the RAF's 100 birthday and the bravery of those that served. If you love it and can afford it then buy it; out of your taste or price range then move on and spend how you see fit. Per ardua ad Astra!! Lol

I agree it is very expensive for that kind of movement, but as with all watches, if you want it, you pay the price.

I would agree, but then again, other brands like Patek Philippe, AP and Rolex do the same. You can say brand name, heritage, materials, hand crafted worksmanship, luxury etc. But, realistically speaking, no watch is worth that price. It's at that price only because the rich wants to show off their money. So, if the rich says so, I guess any watch is worth any price as long as people want to pay for it.

I like these videos.

I worked in London when Bremont opened their store. In my opinion they are nothing more special than a Christopher Ward watch wrapped in a price to pay for the rent of their London store round the corner from Harrods! Ive handled lots of their watches and would never in a million years pay the prices they are ask for their watches.

There are doing nothing different than IWC and ither manufacturers. On the contrary i love that they are breaking down the barrier that tells us that only traditional watchmakers with great history and horology can find success in the luxury watch industry. Me personally... I say the better the competition the better watches the consumers will see. Give them a chance and they definitely have some of the most beautiful timepieces on the market.

Thats a RRP so good discounts to be had, after all, the watch is awesome as you said, just the price, so haggle

So in short you like the watch but your only issue is the price? Money is all relative and I think Bremont know their market. It's a limited edition after all. They all sold and a quick look on Chrono 24 shows up 2 stainless steel versions listed at around the uS$11.5k mark. So they are holding value.

I'll stick to my SKX 😁

Cool vid as always. My wife wears an IWC 3714 Chrono, blued hands. I don't mean that the watch is feminine - she's just cool.

I'm British and I agree with you! Actually to add I like Bremont watches, but I do think they are slightly overpriced sometimes....

Agreed!

I’m a British guy Fed, and I agree with you totally. Bremont are, in my view famous only for marketing watches with base ETA movements for prices well in excess of their competitors. This is purely weighted on Bremont’s “affiliation” with iconic brands such as Jaguar, Norton or in this case the RAF. Bremont have no real heritage of their own so they have to create partnerships with other brands with heritage. Ultimately, folks with more money than sense buy their watches at the prices they charge so Nick and Giles English, the co-founders of the brand have no reason to market their watches at more realistic prices. I guess why would they whilst they continue to find fools willing to part with their money for watches that are neither extra special or iconic.

Price aside - it also has a GMT complication - but there is not 24hour markings or am I missing something ?

Yes, Take it out on the small guys. Yet, Patek's Nautilus used JLC 920 derived movement, AP Royal Oak also used the same JLC movement so as did the acheron 222 and the Rolex Daytona. And they all sell for obnoxiously high values. Yet you keep mum and wax lyrical about them and bash the small guys.

If you are all thinking that Bremont watches are overpriced,the real piss taker has to be Rolex. Their green glass Milgauss is £600 more expensive than the ordinary Milgauss with the clear glass. £600 more for the same sapphire crystal glass with a green tint? WTF!!!!! Also their 18ct Submariner is over £15000 more expensive than the regular steel version. The value of the gold they use to make that watch at todays prices is just over £5300....But wait! its only 18k which is 75% pure gold,so take 25% off that price which makes the gold actually only worth just under £4000...But they charge an extra £15K for the watch,a nice £11000 Extra profit for Rolex,and that's before the value of the surgical steel is taken into account.If there. is one overpriced watch,then Rolex must be at or near the top.Rolex made 65000 steel Daytonas alone in 2017,and this is meant to be their most "exclusive" watch that everyone wants,with that number produced I would hardly call it exclusive.

I used to get excited when I learned it was a Valjoux 7750 in any watch I was looking at (thanks Jim Skelton and Shop NBC). Now even if it's modified, I'm skeptical.

Love the Alt1-z and Alt1-p pre-owned but pricing on new pieces are very high.. Quality watches though

Agree!

Totally agree with you, why inflating the watch market with overpriced pieces,

You overlooked the decorated toaster slots... toasts, anyone??

I got the email from Bremont today. I went to the site and checked it out. Watched the video and looked at the pictures. Then I saw the price. Maybe it's worth it and maybe not, but either way it's out of my price range. It is a beauty though.

I suppose the steep price is another form of marketing..."if it's that expensive they must be a prestigious brand!"...on another note, I do think the pieces of wing canvas from the Wright brother's plane (1903 was it?) on the Bremont Wright Flyer oscillation weight was a cool idea tho

Fed, considering your knowledge and experience I’ll go with your opinion on the Ltd Bremont. Quality piece but ridiculously priced.

I have Bremont ALT1 Worldtimer Chronograph 43mm Automatic and it is a amazing watch. It was designed for C130 flight crews originally and one I have the civlian version. Price is not the best but quality, design, and accuracy are perfect compare to other simalier types such as IWC World time watch which is $10K (WAAAAAAAAY OVER VALUED). I have other swiss watches and my Bremont out shines them all.

I guess it remains to be seen if the pricing is off or not. They say that the value of an item is whatever someone is prepared to pay for it. That's why some paintings sell for stupid sums of money. If Bremont sell all of these, then I guess by that logic, they got the price spot on.

well #215 is on ebay for sale asking $6900 or best offer in pristine condition that is a lot more reasonable it is a beautifully modified 7750 and rotor .. but for that same money you could buy a Girard Perregaux chrono in rose gold with a lemania movement I think this one has a better chance of becoming collectible though great Channel!

IWC and Panerai also used modified ETA movements no?

the reason why it costs so much is because the watch incorporates parts built from ww11 raf aircraft. imagine how much a speedy pro would sell for if it was built with parts of the apollo spacecraft.

What I dislike about expensive watches is the cost is in the marketing, advertising, sponsorship and the boutiques etc and not specifically in the watch.

Patek Philippe charge 300K+ for one of their watches. Even with it being a PP with all their heritage and tech etc, no watch can be worth that. If people buy it then its surely worth that amount. So let's see what happens

Ha ha ha you are right Federico !! Greetings from Amsterdam

The quality of Bremont is excellent, their watches are very sturdy no doubt about that. But then again I agree with you, this is definitely overpriced. There are a lot of other watches within that price point with better brand recognition, better movements and deeper history/heritage roots.

Paid £2400 for a U2 which feels about right. $11k for this is bonkers

Agreed!!!!

you are absolutely right on, 35 hundred maybe

A Breitling transocean is about the same cost and having been an unfortunate owner of the brand twice that is even more over priced than this! I agree though, if it were 7K that would make more sense, mind, if the Breitling were 2K it would still be overpriced from my experience!

Im defenitely thinking the Same!

Crazy price max 3,500....no Bremont should be priced so high🤔🙄🙄

It’s capitalising on the 100 year anniversary of the formation of the Royal Air Force as it is known today (before hand it was the Royal Flying Corp). I have to agree with you Federico. It is a beautiful watch (both) but the cost is simply laughable.

I really agree with your rant but wait... most of the industry is doing just that. Modified whatever movement and add up a feature and boom charge more. Since I am looking into watch prices to the details I can say there as much speculation as in the house price market or even worst

Hi Fed, I'm British and really like Bremont watches although when I read the promo about the Wright brothers edition I expected it to expensive. But boy was I right it's bloody expensive, however with good reason as it has the bit of cloth in the case. However it seems that with this they seem to be extracting the urine somewhat or 'taking the piss' as so eloquently put it... Lol. The RAF connection always makes it desirable but you can get a Casio Red Arrows edition and many others for that matter as I even saw a last flight of he Vulcan watch for a pittance! IF you MUST have a British watch checkout Marloe hand wound watches, for a song compared to the aforementioned Bremont. Okay it's a Chinese movement etc etc but they are affordable, within reach NOT for idiots with more money than sense etc. etc...

Insane price. My local Bremont A.D has 15% off all watches. Obviously can’t shift them.

I had the exact same reaction when it was released. Horrendous pricing

The more I learn from your channel ,and other channels, the more I care about movement. It seems (from my little knowledge)that more brands are going for style and not caring about movement(like Locman). They are charging very high prices based off style alone. If they twist people's mind to not care about movement then most collectible watches will be worth less. Something is only worth as much as someone is willing to pay for it.

That's not a moonphase btw. It's actually a day/night indicator for the 2nd timezone.

Think everyone should do their research into the company and why their watches are so individual and make your own opinion tbh.

Frederico, you are definitely missing the point. First, aside from the unique case design that your IWC is lacking (and IWC is definitely overpriced), Bremont donates a large portion of its LE proceeds to the matching themes. Are their watches on the higher price end of modified ETA's? Yes. But put into context, they are trying to bring production level watch making back to the UK. Not readily done by an independent brand not owned by a large cooperation like Richmont. The LE's also use actual historical material from the events they honor. The travesty is that people have gotten so obsessed with things like"in house"(whatever that means these days) and "brand history" (which half the time is so filled with marketing fluff who knows how real it is...Blacpain). Bremont doesn't offer high horological finishing, but 90%of their watches are tool watches and priced competitively. Can a Rolex or Omega survive 30g's of force or have hardened steel? In the end this whole industry is completely subjective, but critics should at least be consistent.

Hiya fed im an English man and i love me some english products but they really are taking the piss the problem is the fact people will buy over priced stuff and that just makes these companies just keep shafting everyone on price .its just an unfortunate fact isnt it .anyways i look forward to the next live video from jory and yourself cant wait .in the mean time take it easy dude peace

Agreed, Fed!! Its way too much money for the steel version! I cannot see how the money is justified on this piece!

I loved the explanation for why you have plastic on your walls😂😂

Federico, I was planning on buying a Bremont watch. I was looking for a high end watch from Great Britain. I would have considered buying this watch because I am ignorant about the true value of watches out there. Thank you for the info. Before I buy a Bremont watch, I will show you the one I am interested in, and ask your opinion, if you don't mind.

Fed, Panerai does the something. It makes you wonder what ALL the watchmaker are smoking:)

This Bremont does not have a moonphase but a day/night indicator. Which makes it even shittier for 11K.

It's funny Tim Mosso just say it's a fair price for what you have. I like to have different opinions about watches (personally I think it's too expensive)

Wow, must be looking for the boards Christmas bonus. Nice job Fed.. Call them puppies out. I don't think an explanation from Bremont would help at this point. Price reduction?

Bremont makes a very nice solid watch with a interesting case design and their customer service is great too, but man are they overpriced I sort of think of them as a slightly more upmarket Sinn, however most sinn watches are priced more fairly.

Federico, not sure about other watch manufacturers but it does take Bremont 2 years to make every single watch, plus the extra detailing into the watch itself, not just the heavily modification but the way Bremont temper their steel, the amount of hide used in their straps etc, plus the pieces they make, generally have some fantastic romance about their background and reasoning for making the watch in the first place. My opinion is this, I have felt brands like Breitling, Tag and Bremont feel far more substantial in the hand, more durable and the quality just oozes from their time pieces.

I own 2 Bremont Kingsman watches and the only reason I bought them at list price is because of the link to the film knowing full well the residuals will be next to nothing. They are nice watches, well made and adequately finished but seriously? They are charging Rolex money for a watch that doesn't have anywhere near Rolex's pedigree or level of design and finishing. Having put this to Giles in person during a marketing event, he just shrugged his shoulders. I applaud that they are trying to put British watchmaking back on the map but until they develop a true in-house movement and lower their prices instead of putting out one 'limited edition' after another, they will not survive. If brands in a lesser price bracket can go in-house, there really isn't any excuse for the prices they charge. To put the value proposition into perspective, you can buy a Tudor with full in house movement for around half the price of some of their models. That's insane and for someone who is looking to buy a luxury watch, it's a no-brainer. Nick & Giles are lovely chaps but fuck me, they are clueless about the realities of their business model.

No, you're not over the top, Federico. I like your reviews because I trust your judgement on watches like this limited edition Bremont. Hate to admit it, but people like me can be fooled by a watchmaker like Bremont. I've actually been eyeing Bremont, of late.

watch market is so volatile you produce limited quantity of watches, decorate them and put a moon phase, people are crazy to buy it regardless of some brands which are doing exceptionally good eg. jlc and federique and now heur.

I like your channel and I am of the same opinion as you regarding movements. Bremont are not the only ones that charge high prices for mainly commercial movements. Like you I think this watch is overpriced and seem to be cashing in on the RAF heritage.

Would rather have the Raymond Weil Freelancer Piper Chrono 7754-TIC-05209

For this price, or even half the price this piece is so far off my radar there's just no way. At 11K the competition is massive not even mentioning the the pre owned market. Bremont is completely off their collective rocker.

I agree! Yes it is beautiful. But it is £8,000+ here in the UK. Come on!!!! That is Breitling Chronomat B01 territory! I’ll give it a miss.

Why Bremont are still around is beyond me. I think the provenance of an item masters... can't see why someone would but a watch from a brand whose founders don't know what an in-house movement is (yes, it was awhile ago, but it's a big deal). I want what they're smoothing too.

I agree that's why I laugh at Breitling a prices, though bremont is clearly a lil more lost than Breitling.

Agreed. Too expensive!

Let's hear Paul Alan's opinion...

Agree with you... Guess you saw my post in the Facebook group about it?

Wow! didnt knew they were charging that much money for those... unexcussable.

Hahahaha! That is hilarious! What is even more hilarious is the dumbest that buys one! Lmfao!

I agree it's a nice watch for 5grand.but with the issues bremont may have in years to come, there's just no way I would pay the same or more for a bremont then we do for a rolex. Just can't do it. If u buy a bremont for 10 ,then u will never see that money again. I mean I think it's awesome bremont puts parts of historic air craft pieces in the watches. It's an awesome idea, but I'm not gonna give em an extra 7 grand on a watch over it.

Hello from Brazil, Frederico! I think you are right, this watch is wayyyy overpriced,

Would you go and say the same to patek for using modified Valjoux movements? They’d slap you 😂

Positives, nice looking watch and some of the money is going to the Royal Air Force Association. Negatives, too big for my taste and the price.

I really like Bremont watches, especially there U22. But really!!!! 11k for steel and what was it 22k for gold. OMFG they have lost it.

You are missing the point, Fed, but you are right in that the British are probably the only ones that will buy it. And why? And why at that price? The watch contains the wood veneer of 4 of the most highly regarded british combat aircraft - a Spitfire, a Hurricane, a Blenheim (all that flew in the Battle of Britain in 1940) and a SE5a (the most predominant fighter in RFC and RAF service in WWI). All these aircraft represent the history of the RAF during times when the country most needed those aircraft, and therefore have significant historical provenance. This means a lot to the British - in many ways, to the British, the Spitfire is seen as the machine that ensured our freedom. So I suspect, British watch collectors are prepared to pay a premium. Also, Bremont limited editions (MB1, the Norton, P51 and the DH88) have a history of being good investments. $11k today could quite easily be $20k in a few years time......

I am a Brit and the cost is as you say taking the piss. I suppose the high cost is to cover the life style of the Two Brothers English who own the brand.

For that price I can buy a Speedmaster and a Submariner, new, and for the price of the gold watch I can also pay for a Reverse, or a second hand Royal Oak . Or better yet: I can buy "only" a new Nautilus. These prices are ridiculous.