Rebrand in a Nutshell | ITV 

0:16 So Much For "Dropping The 1" Because They Had To Bring It Back In 2022.

It doesn't seem a minute since the previous logo was unveiled in January 2006. Time flies.

Bro took them 9 years to put the 1 back

We rebranded to ITV because thats what most of ya call it anyway And back it back in 2022 PFTT

I miss the pug

took them 9 years to find the 1 and put it back again😂

10 years… wow….

This came on my birthday

Itv1 and itv

Not anymore dude

At 0:00 Downton Abbey Castle

T W w

Loved it. the first time i saw this was on Daybreak!

the point here is that ITV is a business, programmes cost money, adverts bring in money. I don't work for ITV and I would love it to be back where it was in the good old days (70's, 80's) but theres so much competition now. I expect there will be ads inside programmes (american style) soon enough, if everyone is skipping the ad breaks.

Nice job ITV!

The most patronising video ever. Thanks itv

Wow, doesn't feel like this was over a year and a half this happened...

1:35 correction: where they dump all the Granada reruns.

It all makes sense now...

top channel always no1 for viewing

I too can't watch ITV as broadcast due to the frequency and length of adverts, so now all ITV viewing is either recorded or on VOD, that way I skip the ads.

Good idents!

the day itv made peace with my girls

I like the ITV Rebrand in a Nutshell

Nice job! What do you use to make these? The banners that flow out from the bottom are nice as well

Would be nice if you could bring back good old ITV Central South, east and west. :-)

The new logo and look don't exactly remind me of the look from the early 00's, which was my favourite. I hope the ITV watermark is temporary. It MUST be removed as soon as possible. The new logo is okay

Wind now xx

It's ok for ITV-2 and Player. C-ITV why fix it? Can you imagine breaking news and this logo pops up when the same typeface is used for C-ITV. No colour block or camouflage can help it.

the chavs choice

cant watch nothing on itv player get an error message grrr since it changed

Nice.. now stop showing so many adverts every 5 mins and you might be onto a winner. Oh, I forgot to mention, due to the ads, you forced me to record everything so I don't see any adverts. Nice one! ;)

Ident. As in 'identity' (indent is just an autocorrect mistake) lol

I don't really care about the new logo. I just wish that they'd stop sticking it on top of some bloke's home videos and actually animate it.

ASIA FOR THE ASIANS, AFRICA FOR THE AFRICANS, WHITE COUNTRIES FOR EVERYONE! If “anti-racists” are so unconcerned with race, how come they only have a problem with White Countries, White Cities, White Neighborhoods, White Workplaces, White schools? I’ve never seen any “anti-racist” complain that any place is too brown and it has to become LESS brown to combat racism. Who do they think they are kidding? “Multiculturalism” = White GeNOcide Anti-Racist is a code for anti-White. /watch?v=203-BKE5MgU

Worst British TV network since October 2002!

To be honest just watching this clip, It already looks better presentation wise. Now all that needs improvements is the shows. Would be nice to do away with the dumb shows like towie and x factor. bring back proper saturday night shows like how it was in the 90's Apart fron the new look there is still no reason for me to watch itv in general. And im sure its the same for many others too.

I actually don't like it. The design of the logo looks old fashioned to me instead of contemporary and modern.

i hate the new logo wish the old one would come back the the old one was awsome but the new one is crap

cant remember the last time i completely watched anything on this hole in the ground channel and your itv player is awful. why not get a decent tv schedule rather than polishing a turd.