Hey - @ABCNews - this show is FANTASTIC. Thank you for doing this.... being a consumer is incredibly difficult nowadays with the amount of research, surprising fees, small print, etc. These sort of investigative / journalistic style shows are wonderful. Thanks.
Decline insurance at the counter. Your credit card will automatically cover you for some of the insurance. Assuming you already have a car and insurance in the US, your insurance company should cover you for rental cars as well. If you do not have a regular car, you can buy non-owner's car insurance and then use this for the rental car (liability, etc.).
+nakorsa Eh... if someone who doesn't own a car and rarely rents a car, getting the insurance at the counter or finding some third party short term insurance would be better than a non owner's policy.