The TEDx talk by Greig Brebner, founder of BLUNT, addresses the critical issue of overconsumption and its dire consequences on our planet. He proposes a solution focused on shifting consumer behaviour, and he shares insights from his own experience with BLUNT umbrellas. Brebner explores how mindful consumption and the demand for better products can lead to a healthier relationship with our possessions and a more sustainable future. Greig Brebner, a constantly curious character, grew up with his dad’s workshop as his playground, the perfect stage to invent, build and tinker. He dreamed of one day creating a ground-breaking product, the very best of its kind that people around the world would love. Greig firmly believes that makers and creators of products have a deep responsibility for the products they bring into the world that extends far beyond the purchase transaction. With the right design, the right materials and the right after sales care, people can have much healthier, deeper and longer lasting relationships with the products they own.
Today, Greig is best known as founder and inventor of BLUNT, a beloved brand stretching to all corners of the globe. When he isn’t ideating new product designs he is playing on the water or working the land at his northern Auckland property. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
19 май 2024
