Rhythm Roulette: Hollywood Cole | Mass Appeal

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In this episode of #RhythmRoulette, Mass Appeal took Hollywood Cole on a trip to Generation Records, NYC. The West Coast native has cooked up beats for acclaimed artists Meek Mill, Lil Wayne, Isaiah Rashad, Cordae, and G Herbo (to name a few) and carries on the artform of sampling.
Headphones on, turn it up, and take a journey with us. We weren't playing with y'all. We’re back.
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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.
Music in this video
Song: Rhythm Roulette: Hollywood Cole | Mass Appeal
Artist: Mass Appeal

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29 сен 2024

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Комментарии : 403

@iiimpeccable 2 года назад

Reason came in with that energy that we as producers ask for. That suggestion to put a filter on the keys was a perfect example. Coles willingness to try it is also what makes this genius. Great Duo!

@lorenzoburton3974 2 года назад

Amen.

@NARCOCYPHERS 2 года назад

He shoulda let him rap

@iiimpeccable 2 года назад

@@NARCOCYPHERS that’s exactly what I said

@Alfred_English 2 года назад

Completely agreed. This is why pop songs have 20 writers and producers. They're spending a budget trying to capture this energy. This type of energy is pure magic though - you could never plan or organize it no matter how big the budget

@algoriithmtheproducer 2 года назад

Yeah...studio vibes with a several masterminds make for the best suggestions. Have to always be willing to try something

@samuelmilligan9391 2 года назад

so glad this series is back

@UncleTicky 2 года назад

Hollywood Cole!!!🦍🔥🔥

@djdospe1 2 года назад

i really appreciate hearing a beat like this among so many trap instrumentals lately

@8ontheside820 2 года назад

The old School is still alive in a new way!! - so many producers are leading the wave of revived classic hip hop and boombap

@Mike_Benz_ 2 года назад

100%

@ccenda3109 2 года назад

@@8ontheside820 yessssir that boom bap but we got trap drums in it

@obhbeats 2 года назад

👌👌👌

@MBeats27 Год назад

@@8ontheside820 boom bap for ever

@AustinGigstead 2 года назад

Probably my favorite series on youtube

@tylowe78 2 года назад

Mines too!

@__cal29 2 года назад

Same, I hope they don’t take a break again. It would be cool if they went back and did 2nd round episodes with producers that were already on. I would love to see a new 9th Wonder episode.

@RogueHogue21 2 года назад

Same. Glad I been seeing more more coming back steady

@oldlobo5654 2 года назад

Yup 👍🏽

@obhbeats 2 года назад

👌👌👌

@realfromroblox 2 года назад

This producer’s on his way to becoming a young legend. Doing Lay Wit Ya, BB King Freestyle, Headshots (4 da locals), and Wheelie all within a two year period is insane. Love it

@wedoish3350 2 года назад

THE TITLES ARE HARD AT LEAST. 👻❤️🕊

@mannythemvrk 2 года назад

Don’t forget he produced J. Cole “G.O.M.D” of 2014 Forest Hills Drive

@Dante-xc9hx 2 года назад

@@mannythemvrk Where did you see that? Pretty sure Cole produced that track himself

@webjet7606 2 года назад

Bro in my mind he already made it with g.o.m.d

@RD-jr8nv 2 года назад

@@Dante-xc9hx He says it right at the start... Hey Hollywood, Hollywood Cole!!

@TxmmyBeats 2 года назад

So happy these are back! Gets me in the beat making mood

@Fibonachi. 2 года назад

Fr 🔥

@oldlobo5654 2 года назад

Whoever decided to bring this series back needs a raise!

@GotDamBoi 2 года назад

still one of my favorite series on youtube, glad y'all are still doin it. not gonna lie I would love to see some repeat guests from the older episodes. every episode is a roulette!

@lorenzoburton3974 2 года назад

Interesting 🤔

@odeg4560 2 года назад

we need 9th again

@oldlobo5654 2 года назад

Great idea!

@ASAPJermz 2 года назад

I need to see HitMaka, ATL Jacob, TURBO, & myself on this mf 😂💯👑

@brandonhodoh2485 2 года назад

C $ gotta come back

@ListerTunes 2 года назад

Not gonna lie, about halfway in I was thinking "well, they can't ALL be amazing," but then he worked some magic. I love this series so much.

@Papparazzi18 2 года назад

Reason presented his idea perfectly. What do you think about adding a filter to the piano keys so it sounds old like the sample? That's how you build chemistry with someone

@612MOB 2 года назад

Wow, this is one is one of my favorite beats I’ve heard on RR in a while. Super dope.

@Kai_Hagy Год назад

What’s the intro song name?

@bambatacandt7921 Год назад

@@Kai_Hagy Isaiah Rashad ft Duke Deuces - Lay Wit Ya

@ruqone 2 года назад

It’s impossible to make trash with a Gloria Lynne record.

@messiahblackgod 2 года назад

SOOO glad my dude did not go the trap route....This is actually one of the dopest episodes....I like when it seems like the Producer got a bad batch, but then outta nowhere some heat emerges💥💥💥🔥🔥🔥

@Dubbudha 2 года назад

With that last record you could probably make an entire album. But indeed, it was a great episode. It showed the magic of sampling perfectly..

@TheReal_E.IRIZARRY 2 года назад

He took the easy route on "this (record) is a wrap". Nah, younger blood, your ear didn't catch that horn and voice sample right on that first Country record.

@NysceWorkk 2 года назад

Plus open guitar’s on that record

@TheReal_E.IRIZARRY 2 года назад

@@NysceWorkk Oh okay I feel what you're sayin'.

@bigol9223 2 года назад

I thought that third track he landed on before taking it off the player sounded like a dope sample

@adg_87 2 года назад

Yes!!! I just got done posting the same thing! 💯💯💯

@lacarte2008 2 года назад

Definitely need more of these fam. I know covid hit but we’re back outside now lol. 9th wonder is my favorite episode btw 🔥

@christianavila8376 2 года назад

9th still the best!!

@RD-jr8nv 2 года назад

9th wonder destroyed every record he picked. Still number 1.

@mrmusic931 2 года назад

The first beat he did on that episode blew my mind lol

@r0mediddy 2 года назад

The sample at 2:35 was perfect. I would’ve put some drums on that and called it a day lol.

@veztimekeeper9547 2 года назад

Lol same here 😂😂😂😂.... and those voices use them for chorus section

@janhundling4647 2 года назад

Yea pitch it down a little, throw it in a sampler to sequence to the grid and ur done

@LordLevels 5 месяцев назад

What's the name of that sample?

@bl4315 2 года назад

After such a long break its dope af to see RR back in full force! This one kinda became an instant classic too.

@omuzikaexplorations 2 года назад

Thought this would be J.Cole because of G.O.M.D...😅 Banging beat from a talented producer, though...

@scottrussell876 2 года назад

Them snares are hitting heavy right now… ✊🏾🔥✊🏾🔥 exactly the kinda production I’m looking for when it comes to beats… Kinda wanna write to this myself haha but Reason gonna tear it up as always

@VIIxLOWCOE 2 года назад

keep more content coming!!! love these

@curtisjackson6378 2 года назад

The Dilla influence is real...salute Hollywood Cole

@paranorml 2 года назад

I feel that Jay Dee influence. That vibe came out ill.

@4TayBeats 2 года назад

Watching this since 2010! Don’t stop again please!🙏🏽

@MuzikJunky 2 года назад

He could’ve done something with that first sample easily by slowing it down and changing the pitch! Peace.

@bekithembasphesihle186 2 года назад

Can you please bring KAYTRANADA on the next Rethym roulet❤️🙏🏽

@Mavrock954 2 года назад

I wouldn’t went a completely different way with that sample but he flipped it really dope 🔥🔥🔥🔥🔥genius

@GoodxJ 2 года назад

Did this dude get his name from J. Cole's song "G.O.M.D." off 2014 Forest Hills Drive when J. Cole says "Hollywood Cole" ? I thought maybe he produced that and that is why Cole says that at the beginning of that track but J. Cole produced that song himself.

@meseone920 2 года назад

Interesting fact “Murs” has had several records that’s sampled this talented women Gloria Lynne. They appear mostly in his early to mid 2000 work.

@MADR_ 2 года назад

Mans is COLD

@evanclephane7685 2 года назад

Request Menu: Damu the Fudgemunk (again) 9th Wonder (again) Preemo Chocolate boy Wonda, Soul Brotha #1

@realhiphop5701 2 года назад

illa j

@JWtheOnlyChild 2 года назад

Heard this Gloria Lynne sample on Morgan state station 88.9 like 25 years ago and been looking for it 🔥🔥

@OGDooshbagg 2 года назад

I've been using Accoustica Mixcraft, but want to switch to Ableton. It seems so much faster.

@NineteenEighty8 8 месяцев назад

Im a huge Isaiah Rashad fan. This guy is the perfect producer. Im tryna catch his sound also.

@mattiaspigaa 2 года назад

We want an episode with Damu the Fudgemunk!!!

@montygrind 2 года назад

That’s a classic beat right there.

@sonofthakulture 2 года назад

Reason pulling up is a nice added bonus 👏🏾

@vladiylouie7732 2 года назад

Haven’t even watched yet but just so happy y’all being consistent missed you so much

@faustostar9627 2 года назад

I can't front, I thought sun was gonna be wack at 1st but that beat has changed my mind. Glad to be wrong. Salute to Hollywood Cole.

@CMane 2 года назад

The New Christy Minstrels have a song entitled, ‘Cotton Fields.’

@prodstrange 2 года назад

Loving his style no 🧢

@muppet1184 2 года назад

I would like to hear some bars over this. That was dope.

@punkfunk212 2 года назад

FR saw Reason and wanted some fire

@jaybishop5851 2 года назад

That’s what im sayin

@AIRJAVITUBE 2 года назад

ableton is definitely my daw of choice. i enjoyed watchin this rhythm roulette Hollywood Cole you cold wit it!!! Salute.

@abeautifullife4149 7 месяцев назад

Did this become an actual song?? This beat is 🔥🔥🔥🔥

@cristiangomezcortez3976 2 года назад

Sigo esperando el de the alchemist! No pierdo la esperanza🥲

@BLSDENT 2 года назад

yo tambien hermano!!! Un dia!

@C4rdboardgun 2 года назад

Cut before he laid the verse! Please release this somewhere, geez.

@djwickit 2 года назад

So glad these are back!

@FeastTheStoic 2 года назад

This the best one so far of the comeback! Shout out to rease. Tough!

@rominer234 2 года назад

Anybody know where the bass he used came from?

@brandonlovestech454 2 года назад

J Cole would sound perfect over this beat

@renanlima73 2 года назад

Rhythm Roulette IS LIFE bro!

@donnymack7711 2 года назад

This was an episode for all the hip hop heads from jay to cole

@justis2355 2 года назад

shoutout to Ableton stock sounds for real !!

@Cawinsee 2 года назад

This is what it is by reason…soon as he slowed that sample down and I heard the drums

@Eye_Know 2 года назад

but it’s not.

@Cawinsee 2 года назад

@@Eye_Know 😂 clearly you don’t listen to reason or know about Hollywood cole…go look up the song.. this the beat before effects were put on it 😂😂😂

@gavi4260 2 года назад

Not sure… I think the piano part in “it is what it is” is different. Same drums exactly tho

@Cawinsee 2 года назад

@@gavi4260 it’s the same pattern of the drums..they changed it around a bit you can tell. If you listen to reason freestyling it’s the same flow

@shootwithblu 2 года назад

True. He just replaced the sample with Janet

@karmnram7888 2 года назад

i love the fact that the other guy came and started giving ideas , rappers/singers shouldnt be afraid to ask to change something , i wish i coul work with people like that

@thekidclassic 2 года назад

Nice! Hollywood Cole has such a soulful yet modern day grimey sound

@bambatacandt7921 2 года назад

His style is impeccable and his sound is so unique! Cole you are a legend!

@TheKnicks2012 2 года назад

Was cool to see that mini artist/producer moment with the texture.

@jamaabdikarimjama7582 2 года назад

Yeah I hear Dilla in him wich is dope keep on bro..

@BENWORKIN89 2 года назад

Rhythm Roulette is back?

@kuulie5220 2 года назад

beat is nice. i still wanted to see him work extra hard to make somethin with those other records lol

@curlcodemarie7010 Год назад

🔥🔥

@DJLadyDior 2 года назад

Simplicity & vybz 🙌🏼🙌🏼🙌🏼

@GoodxJ 2 года назад

Ableton Gang! ✌🏼😁👍🏼💎

@Rafael-if6ki 2 года назад

Honestly wasn’t expecting much when I started this episode but he really killed it. One of my favorite episodes in a long time

@81deaths 2 года назад

One of the best episodes he killed it 🔥🔥🔥🔥🔥🔥🔊

@jeremysarson7197 2 года назад

maaaaaaannnnn, i wanted to hear reason kick a verse over that bad!

@icham6147 2 года назад

This is better than trap

@93hits84 2 года назад

Beat is legendary and Nostalgic already 🔥🔥🔥🔥🔥🔥🔥🔥🔥

@grimetone1369 2 года назад

this is the rhythm roulette beatmaking style im looking for!! lets go cole salute!

@williammachado5131 2 года назад

Much love from Brazil. Respect. ❤️

@jeanguy_g 2 года назад

Try to do Nicholas Craven

@darkskinwhite 2 года назад

young Nas on this

@SwaqqaLewis 2 года назад

snapped

@k-sotsunami7937 2 года назад

that gloria lynne audio is NO WHERE TO BE FOUND online bro

@60beatsCrimeFamilyEnt 6 месяцев назад

I dont even waste time with Samples cuz to put em out you have to get em cleared, that part. I love this Show though! Shows true creativity in action!!

@migueleazy7250 2 года назад

Glad these are back! Game changers.

@jaemez3247 Год назад

So glad to see young producers getting back to real actual hip hop beats. It was getting real old with the trap on every track.

@PlatinumHustle 2 года назад

Dope

@highwaypixel 7 месяцев назад

He's the man who produced Nicki Minaj - Barbie Dangerous and Lil Wayne Right Above it, correct?

@damienrogers1114 2 года назад

Thanx Nas.....

@ricardomayo8337 Год назад

Cole? Slow your records down…(intro?) It dint mean much if its spoken before the sampling or just rambunciousness. Trust.

@robertprince2651 2 года назад

They're back at it with RR. I think the second vinyl had some room to be a song. 2:23.

@macobjichael 2 года назад

that opening beat has Memphis written all over it

@sosouthbound Год назад

That's was 3 6 mafia song on classic tales on the 90's

@xXInfiniteyXx 2 года назад

He looks like Kyrie Irvin

@moon.mp3201 2 года назад

It doesn’t take much for us to take nothing and turn it into something. 🤙🏽

@avancerartgroup1614 2 года назад

Yo didn’t this cat make GOMD for J.Cole?

@jayw2011 Год назад

Did the rules change? I thought they had to use all 3 Albums to make a beat! --with that being said Jazzy Jeff was the best on RR!

@davidfouse1820 2 года назад

Riding in the Chevy. Classic. I know Paul and Juice raking in the dough.

@ederrell6032 2 года назад

I think a month ago somebody posted on Twitter that rhythm roulette was never coming back..😆

@iamjagbeats3109 2 года назад

This the guy that made G.O.M.D? When I saw his name instantly went “Hollywood Cole!”

@2g4u7y 2 года назад

The work he did on Forest Hill Drive was super underrated

@Morrikd 2 года назад

Smooth vibe, real soulful 💪🏿

@thaexception3406 2 года назад

Uggggghhhhhh! And Reason came thru all the way ready

@gqthesoulfulstoner 2 года назад

The grind is real. The talent is real. My boy been Fye with it. Keep elevating fam. Legendary status is already spoken over you bro.

@chiefinthatreez8152 2 года назад

Missed these videos!! Literally in time for more inspiration, I was falling off the deep end, Appreciate it Mass Appeal!!! Stay up!

@miami8089 Год назад

1:53 He could have took that sample that says "east west, all up and doowwn" and cut and scratched it up. Threw it in there somewhere

@lassorb4752 2 года назад

The timing of the chord shift is really wierd to my taste - love the atmosphere and vibe though 🫶🏼

@leward 2 года назад

“Now who else wanna f**k wit Hollywood Cole?” - Big Boi (OutKast)

@addamblakk9889 2 года назад

I love your channel❤️ Always gives me extra motivation to go for it… Love to everyone out there who is making music❤️