Rick Rubin: The Invisibility of Hip Hop's Greatest Producer

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Rick Rubin is responsible for countless evolutions in music over the last 30 years. From founding Def Jam to working with the Beastie Boys, to reviving Johnny Cash’s career, to being brought in to save ‘Yeezus’ last minute. He is behind hundreds and hundreds of beloved records. Yet somehow, even after absorbing the entire history, it’s still difficult to explain the legacy of a man who doesn’t appear to do much while doing everything at the same time.
Special thanks to Justice Der for his contributions to this video.
Music (In Order):
Sniper Baby by Oli XL
lmt ale by Aphex Twin
In The Rain (Instrumental) by Renaissance Union
Shady Street by The Dave Pike Set
Give It Up (Instrumental) by Red Hot Lover Tone
Method Man ft. Big Tigger Freestyle on Rap City (Instrumental)
Spinning by Spin (1976)
Beautiful Queenie by Spin (1976)
floating by Aphex Twin
Introduction by Tomoyuki Asakawa (1993)
TAYUTAI by Tomoyuki Asakawa (1993)
just fall asleep by Aphex Twin
Le ciel est-il a vendre by PAUL PIOT ET SON GRAND ORCHESTRE
Shot using: Rode NT1 Condenser Microphone, 4K Video Downloader, and QuickTime Screen Recording
I used footage from:
Shangri-La (Showtime miniseries)
Krush Groove (1985 movie)
I used these videos/podcasts to create this video:
• Jay Z at studio making...
• Video
• Dawn of Def Jam: Rick ...
• Kendrick Lamar & Rick ...
• Pharrell and Rick Rubi...
/ 16-mac-miller
www.npr.org/2010/02/26/124078...
www.npr.org/2011/10/09/141181...
• Rick Rubin Interview (...
• Malcolm Gladwell Inter...
• Video
• André 3000 | Broken Re...
I used these articles to create this video:
www.britannica.com/biography/...
www.theringer.com/music/2020/...
www.latimes.com/archives/la-x...
www.latimes.com/archives/la-x...
www.villagevoice.com/2020/02/...
www.esquire.com/entertainment...
www.nytimes.com/2007/09/02/ma...
purple.fr/magazine/fw-2010-is...
www.interviewmagazine.com/mus...
grantland.com/features/rick-r...
www.rollingstone.com/music/mu...
www.thefader.com/2015/09/28/r...
www.thesexed.com/blog/2018/12...
www.vaultofthoughts.com/2018/0...
www.theringer.com/music/2020/...
grantland.com/features/mac-mi...
www.complex.com/pigeons-and-p...
0:00 Soulr
0:17 Guru
3:12 Young Rick
5:44 Early Hip Hop
9:33 Def Jam
12:34 American Recordings
14:40 Red Hot Chili Peppers
16:50 Johnny Cash
20:07 Jay Z
22:23 Yeezus
24:22 Shangri-La
26:25 Mac Miller
27:50 Therapist
29:27 Invisibility
32:21 Magic

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17 май 2024

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Комментарии : 4,8 тыс.

@palainanoctem3776 2 года назад

I met him on an airplane when I was around 14. I didn't know who he was at first. My mom had severe anxiety from having to fly and he started to talk to us and calmed her down. He asked me what my favorite band was and I said "Slayer" and he replied "oh I've worked with them" and laughed like he had a small part. I got his name and told him I had just bought Reign In Blood and South of Heaven and he advised me I'd know his part once i got home lol Super cool guy and very very chill.

@Anttisinstrumentals 2 года назад

I can only imagine how you felt when you realized who he was. Head blown right?

@BOB-wx3fq 2 года назад

So he flys coach and talks to 14yr old girls the whole time ?

@prycemusic8822 2 года назад

@@BOB-wx3fq why u makin it sound so weird?

@BOB-wx3fq 2 года назад

@@prycemusic8822 I'm just repeating the facts I heard in the story 🤣 He found a 14 yr old girl in public and bragged about his work for an entire flight... We are suppose to just be like, yea that's normal and not weird!

@prycemusic8822 2 года назад

@@BOB-wx3fq you werent there when it happened. context is key. man saw a woman suffering from an anxiety attack and wanted to calm her down thru talking, and he ended up talking abt his passion with the 14 yr old daughter. whats so weird abt that?

@toboggan...mantistoboggan5848 2 года назад

Rick is the epitome of when someone says "I like all genres of music", no joke, he loves music like no other. He's such a legend.

@fightfannerd2078 2 года назад

I'm like him

@pyxylation 2 года назад

@@fightfannerd2078 Me too buddy, me too...

@DB-115 2 года назад

Yeah i didn't know he crossed genres in the manner he did. I thought he was more hip-hop than anything.

@666feetdeep3 2 года назад

most people who say that don't have a taste at all, let alone a good one

@DB-115 2 года назад

@@666feetdeep3 so not true. As a person who's initial introduction to music was hip-hop in the mid 80s I can confidently say that i listen to all genres. Hip-hop, soft rock, prog. rock, metal, dancehall, soul/r&b Chinese folk, Bollywood. You name it I have something in my vinyl/CD collection. I've used each genre listed to produce hip-hop music which is of course has a foundation in sampling. Over the years I've truly learned to appreciate all sorts of sounds. Bless.

@warcow1115 Год назад

He would actually make a great therapist even outside the artistic world. His insight, calming demeanor, and ability to listen are phenomenal.

@Releah1992 5 дней назад

He is a therapist, just in another form :D

@drindy5166 Год назад

Brother, this is probably by far one of my most favorite documentaries let alone person of interest. You did a stellar job of putting this together. Not only does it bring such light to such a legend and history time period, it also carries such a heavy message and education that all can benefit from. 👊🧡👍

@tscarlsson Год назад

100% agree, incredible!

@diyhard666 Год назад

Bro spoke good 👍

@drindy5166 Год назад

@@diyhard666 💯%👊🧡👍

@BlackIndigenousPosse 8 месяцев назад

"Probably by far one of" Which is it? Probably? By far? "By far one of" doesn't even mean anything. Garbage comment. Find some confidence before you make another comment on the Internet.

@drindy5166 8 месяцев назад

@@BlackIndigenousPosse I am so sorry it was not worded properly enough for your small brain to take in the general idea of what I was saying. Do yourself a favour and stop reading comments. Your replies could become a full time job 👊🧡👍

@iiTzoreo1 2 года назад

Imagine resurrecting Johnny cash and being a legend in the rap game at the same time

@TheLexiconDevils Год назад

and he produced the best heavy metal record of all time

@mikemccaine4229 Год назад

@@TheLexiconDevils oh yeah I forgot about Dire Straits

@MissDarlaDeville Год назад

😮

@DETSRC313 Год назад

I've been imagining that my whole life! 😁

@robertbeckerbecker1354 Год назад

@@TheLexiconDevils WHAT ALBUM?

@izenlonghurst4589 2 года назад

"Don't worry, I will score 40 points for you in the 4th quarter." is the best summary of kanye's creative process ive ever heard

@izenlonghurst4589 2 года назад

Also, Soulr has some of the best music documentaries on RU-vid right now. Great work dude

@n3rds3y3vi3w 2 года назад

how tf do you know what kanye's creative process is lmao

@artyom1792 2 года назад

@@n3rds3y3vi3w because we saw the whole shit on stream?

@NoiseThatLaughs 2 года назад

@@n3rds3y3vi3w HATER

@zzz-re9sh 2 года назад

@@artyom1792 on top of that his collaborators detail album processes & demos, stems, + cutting board songs leak constantly so it’s not like his process wasn’t transparent even before the stream

@Ufowavecollective Год назад

I'm getting goosebumps talking about this, but this documentary changed my life a few months ago. The amount of growth that happened after watching this and applying it, is truly astounding. I worked extremely hard daily, to achieve my musical goals, while remembering to have fun and keep things minimal. Went from an unknown producer, to a less unknown producer lol..

@KwameVanguard 9 месяцев назад

Going to use this for ai engineering and art haha

@Ufowavecollective 9 месяцев назад

@@KwameVanguard I used ai as well. It helped me form this record label! Shoot for the stars. Nothing is impossible.

@stokedmtb333 4 месяца назад

I am looking for inspiration as well. What and how did you integrate into your life and process? 🙏 thanks in advance

@gonfreeccs1834 2 месяца назад

@@stokedmtb333I think all of it man, when you hear what you need to hear wherever in the video, it’ll speak to you and you’ll know what you need

@bradenharris8718 24 дня назад

@@UfowavecollectiveSo…. You cheated on your creative process? Is this possible because…. You’re just not very creative?

@verbat1900 Год назад

Whoever the hell you are, this is a incredible video. Of course anyone who listens to music knows the man's name, but I had ZERO idea of his scope of work and the artists he has worked with and build up into better versions of themselves. Thank you for the video.

@Chopper140 Год назад

I didn’t known until I searched up producers but then they find out he’s not even a producer but more of a collective energy among successful artist tf that’s strange ngl

@jacktravis2718 2 года назад

This man literally just V I B E D himself into excellency. I'm very familiar with rubin, and even I think he has at least a mild musical inkling for playing.

@Facts-Over-Feelings 2 года назад

ALWAYS TRYING TO GIVE GREATEST STATUS TO WHITE PEOPLE WHEN THEY STEAL SH@T........... JUST LIKE...........EMINEM, THE GREATEST RAPPER EVER IS NOTHING MORE THEN RACIAL HIERARCHY. LIKE THIS.. A FORM OF AS@ KI@@ING BY THOSE WHO STATE SUCH NONSENSE IS ONLY TRYING TO STAY POPULAR IN THE EYES OF MAINSTREAM MEDIA CONTROLLED BY THE WHITE DOMINATE SOCIETY.. JUST LIKE ELVIS.. BOTH EMINEM & ELVIS PERFORM BLACK MUSIC. BUT BECAUSE OF RACE AND THE HIERARCHY IN THIS COUNTRY, THEY WILL AUTOMATICALLY BE ELEVATED ABOVE BLACK RAPPERS AND SINGERS AND PRAISED AT A HIGHER LEVEL.. THEY DID THIS SAME THING DECADES AGO, WHERE THEY HAD BLACK ENTERTAINERS PRAISING ELVIS. IN ORDER TO LEGITIMIZE AND EMPOWER THE HIERARCHY.. ALSO.. GREATEST EVER IS FOOLISH.. MUSIC IS SUBJECTIVE

@Downtime_videos Год назад

More like sold his soul

@rockyx_x Год назад

@@Downtime_videos expected a comment like this from someone who calls himself king.

@ghatesspeech Год назад

@@Downtime_videos if he did where do I sign up since everyone who says shit like this knows so much and why haven’t you done it to take care of your family

@Humble-iq5ue Год назад

you obviously don't know how they really get down in show biz to get where they are at. You're blinded by the fairytale and illusions of glitz and glam of the entertainment industry.

@mrrb_888 2 года назад

Rick's greatest strength is that he has remained human. He simply trusts his intuition and has no fear to speak it.

@chronic2001n 2 года назад

Exactly, never got lost in his ego, always kept it real.

@kelm8yt165 2 года назад

@@chronic2001n psychedelics 🤣

@pighater951 2 года назад

Well duh cuz he is WTF 🤡

@theaaron2910 2 года назад

Hes a Jew also

@Taylor-hb9er 2 года назад

@@theaaron2910 lol ok

@rhyswilliams4893 Год назад

The amount of progress this guy made for the whole Rap genre is incredible. Prime example of not reading a book by its cover.

@TheLexiconDevils Год назад

and heavy metal

@rhyswilliams4893 Год назад

@@TheLexiconDevils he looks like metal guy though.

@pansexualdickhaver6878 Год назад

@@TheLexiconDevils and pop. He’s worked with Gaga for sure and I Beyoncé and Britney also

@ClarkPotter 11 месяцев назад

Look into rap content being driven by the private prison industrial complex. Not saying Rick is involved, but it's food for thought.

@bake-io1cf 11 месяцев назад

the jew that ruined music with urban garbage

@katherinekier Год назад

He’s amazing. Every time I hear him speak, and then I tap into his production archives, I think to myself, “I’m thinking too much, I’m not doing ME enough.” So inspired.

@charlow4000 7 месяцев назад

Bro is the biggest bs in the world

@hthazee 2 года назад

this was my first dip into who rick is and I am absolutely blown away, phenomenal video

@Hayshun 2 года назад

yo fr this video is nuts

@PoppoYoppo 2 года назад

Yeah same I watched his conversation with Kendrick Lamar a while back and he seemed cool glad that I learned more about him

@Krazylegzz 2 года назад

@Moff Diskust yup, showtime

@benmack4525 2 года назад

I been on for years hope u caught up I no ppl that was around him n the 2000s and the things I hear is jus so cool

@DR-nh6oo 2 года назад

Better late than never, so grateful for this man and never knew it until now.🎶

@ClumsySnowman 2 года назад

All that work AND delivering presents for kids every year by christmas day. What a guy!

@omar11212 2 года назад

LMAOOOOOO

@2lemonades 2 года назад

😆 🤣 😂

@Nele_NES 2 года назад

I like you

@brendong2286 2 года назад

The Real Santa Claus. The beard should have given it away.

@juniorm8857 2 года назад

😂😂😂😂

@Adrian-zd4cs Год назад

To me, he is to music, what Jeff Bridges is to movies. A physical embodiment of chill, understanding and pure love.

@pavanraj4125 Год назад

I think if he added his influence in todays music it would have created another wave of excellent music. Todays rap music is just dudes talking about sex and drugs and all this superficial stuff. I feel like if I was born during the 80’s my perception of todays music would be a lot different.

@GangrelDj Год назад

404 there's More to life than this shikari subliminal postmortem voodoo Green spell negative burning hell awaits led no Creep plastilina Venom sumo once

@gonfreeccs1834 2 месяца назад

@@pavanraj4125same man, I’m tired of all these same rap lyrics being about bitches, money and drugs and violence

@24k_sugar 8 месяцев назад

not just tracks, he produced artists

@chadwick62838 2 года назад

Triggered nerd in the replies below come tell him what you think.

@NappiMusicVideos 2 года назад

Agree 👍

@default5790 2 года назад

Just great production all round.

@Steaminlidz 2 года назад

Oh, right. Did Brendan O’Brien actually do all the work on it?

@felipfrehley6 2 года назад

You guys clearly don't know the difference between music production and record engineering or mixing.

@chadwick62838 2 года назад

@@felipfrehley6 we clearly didn't ask for your input

@exileisland2675 2 года назад

The ragged and weak way Johnny Cash sings Hurt makes me cry every time. You can hear the decades of pain and struggle in his voice creating such a viceral emotional response.

@judymcgaugh6480 Год назад

OMG, YES YOU HIT IT OUT OF THE BALL PARK ON WHAT YOU SAID.. i also tear up on that version of the song because you can see both June and Johnnys life winding to a close. Its beautiful and heartbreaking all at the same time..

@Spo8 Год назад

One of the absolute coolest parts of behind the scenes production footage is when you hear an idea casually tossed out that goes on to be come absolutely legendary, like Rick suggesting the a cappella start to 99 Problems.

@zurieljansky28 Год назад

Rick Rubin is like the musical Moses in my opinion. He is a legendary musical figure/music producer. And everytime I watch a clip of him or just him conducting an interview, he just has this spiritual aurora about him. I respect his calm and humble demeanor. Despite being a top notch producer he is so humble and I respect that a lot. Rick Rubin is the kind of person I would love to be friends with/get to know.

@digdug1577 2 года назад

Dude, you just Rick Ruben'd this video, what an epic video. It was dripping with meaning and authenticity. Your story telling, content, and creative editing is magical. You got the creative gift too!

@nowananda 2 года назад

totally !

@biguprochester 2 года назад

Well said

@ishtlutz1261 2 года назад

@Josh Skipka in a life that we only live once - your main concern would be making sure not to inflate someone’s ego?

@johnstrawb3521 2 года назад

So Rick Rubin is the d!psh!t responsible for the execrable state of hiphop? Gee. Thanks, Rick.

@Leveezy 2 года назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-0UxuXh0czFs.html

@ArchaicVirusStudios 2 года назад

"I feel like it's really an issue with our society that we really discard good things before their time just because they get old or look a little ragged." That quote nearly made me cry

@varmoparnpuu2484 2 года назад

Why does that make you cry?

@konstantinov 2 года назад

@@varmoparnpuu2484 Probably because he is thinking of how trashy and superficial Gen Z is, and how the basic humanism and spirituality that has sustained human artistic endeavors for centuries will die away with the braindead TikTok dopes

@gabrielmartines3510 2 года назад

@@konstantinov A lot of artists fame died way before Gen Z was born, dummy, Johnny Cash os one of them.

@ArchaicVirusStudios 2 года назад

@@varmoparnpuu2484 Well it was a sad truth that I realized then, (the quote) I didn't actually cry, but did tear up a little in empathy for those who are forgotten by society 😟

@ArchaicVirusStudios 2 года назад

@@gabrielmartines3510 True, but this quote not only applies to modern celebrities, but to anything subjectively.

@Krissdafish Год назад

Really sounds like Rick is amazing at taking the pressure of artists who is creatively "blocked". People who reach success can struggle with the percieved expecation of following-up. Rick being a lifelong meditator really seems able to control or atleast calm these angsty feelings and just remind people of what matters. Like don't make an album with the goal of winning another grammy, just because you already have one. Make the music you wanna make.

@ustulo3488 Год назад

As an aspiring music producer for the last 20 years, Rick Rubin has always been an idol and influence to me in a spiritual sense. He works purely on instinct coupled with experience. Part of being a great producer in my opinion is understanding people and their strengths as well as their flaws and getting the best performance possible through the beauty of their imperfections coupled with their talent and their presence in the moment. I think that Rick figured that out a long time ago. He is one of the all-time greatest music producers in history and has done it in several different genre's which is a testament to his approach. I also would like to say this is not only the best documentary I've ever seen by far on Rick Rubin, but one of the best on anything I've ever seen period. Well done.

@nihbpsmcgee9246 2 года назад

Producing Both Thrash Metal and Hip Hop and having both become defining works in their genre is insane.

@Bigmagana 2 года назад

Why did u say trash

@nihbpsmcgee9246 2 года назад

@@Bigmagana Holy Fuck thank you for pointing this out, Its a typo my dumb ass didnt see.

@N1h1L3 2 года назад

Grammy for Cash's folk album too

@captaindred342 2 года назад

Back in the day, about 90% of my favorite records were produced by Rick Rubin in any given year. I was huge into thrash and hip hop.

@d1p70 2 года назад

And don't forget his time with the seminal Black Crowes and their southern rock sound. I absolutely love those two albums. What a guy!

@tysonjankowiak 2 года назад

Jon Brion is another legendary one from College Dropout too Mac’s Circles. We need that

@yousefjeyawi3528 2 года назад

I just realized that I know nothing about the man who co-created my favourite album.

@tysonjankowiak 2 года назад

@@yousefjeyawi3528 crazy as he also made the albums for the beatles which is why both Swimming and Circles after beatles type melodies :)))

@mcbluematter 2 года назад

Jon Brion worked way more w Ye on Late Registration rather than college dropout :)

@stealmyideias8429 2 года назад

late registration you mean

@ht-si1lr 2 года назад

You've identified another cover persona. Great job you're starting to get it!

@lilsharky2163 Год назад

God this guy is unreal. I have a new hero. I had no idea. The philosophy of life shared through his work with this people. I can’t believe it. Rick Rubin can restore your faith in humanity

@MissDarlaDeville Год назад

When you talked about him giving Mac Miller an extra four years I got chills, rip Mac ❤

@bgorski6937 19 дней назад

And that's an understatement.

@chrisgenovese8188 2 года назад

This was very very VERY well done. You did Rick justice, my dude. He's an icon, and a national treasure.

@Facts-Over-Feelings 2 года назад

@adammckenzie8769 2 года назад

What he did with Johnny cash at the end of his life was nothing short of genius and artistic brilliance !! The song “Hurt” with cash was freaking awesome!! Made his career come full circle and the life too!! Genius talent….

@ClearwaterKB 2 года назад

As a diehard NIN fan, I'll have to agree with Trent, Hurt IS Cash's song!

@QDRox 2 года назад

@@ClearwaterKB Yeah i heard him say that to and it's true lol. it's basically an honor.

@jordangordy9303 2 года назад

Hurt sucks

@themaggattack 2 года назад

@@MrJackassz I watched the link you provided. Even in that link, people are praising Rick Ruben. The only person who "hated" him realized it was only due to his own young, egotistical lead singer attitude. But Rick is a full-on guru who acted as a mediator between band mates. When they were on the verge of breaking up the band, Rick got them in studio working together and doing good music. So... like... how TF did you come to your incorrect conclusion that he's a bum? 🤔

@MrJackassz 2 года назад

@@themaggattack hes a bum who shows up after all the hard work is done by the band, does a few tweaks and puts his hand wide out for a check. The only reason hes successful is because hes a zionist who has friends in high places and if they want to make you famous they can no matter how crappy or good you are. These are the same people who made these new rappers like "island boys" famous. The bands say he would just show up and sit on the couch and fall asleep half the time and they were paying him for this!

@dieselclockwork Год назад

Such an intelligent and down to Earth individual. He will be looked up to long after his eventual death. Rick Rubin has helped some of the most talented and successful people reach their highest potential. I wish there were more people like him in the world. I’d love to one day get to meet him and thank him for his influence on my own artistic journey with music (even if I’ll always be a small creator)

@Flairis 2 месяца назад

One of the best, If not the best RU-vid documentaries I’ve seen ever. Goddamn

@TheRootsRiders1 2 года назад

Man, what a great documentary, makes me want to create

@chicovicente2845 2 года назад

Same

@joshualane1716 2 года назад

You should! what do you like to do?

@Chickenbootylicker 2 года назад

@Moff Diskust he did in description silly

@joshualane1716 2 года назад

@Moff Diskust Though I agree it should be credited, there was always a 0% chance he shot any of this.

@zigzagkill8153 2 года назад

I been listening to music for 30+ years.... and I found this man through listening to people he produced. I didn't seek him out.... I just loved all the musicians he happened to produce. **ALL OF THEM**

@joseflindbom7680 2 года назад

Same.

@SoGoodRc1 2 года назад

Every single one is brilliant

@Statability 2 года назад

eminem?

@red2g 2 года назад

His Johny Cash story speakes Volumes. Very interesting what he accomplished with Johny Cash, the Doc American Recordings (1996) was great tells you all about it. Its hard not to love Rick and his work.

@Bryan-ed6ee 2 года назад

Slayer?

@123fourfive5 Год назад

Wow. I really owe it to this man to make two of my favorite Mac Miller albums. It's so sad Mac went out the way he did but I'm so glad he dropped two legendary albums before he had to go

@taunokekkonen5733 Год назад

When you look at wikipedia on his list of produced albums, it's pretty much half of any albums that an average listener knows. Adele's '21' is on the list as well, I can't even imagine how many albums have been sold with his name.

@specific-btv4009 2 года назад

This is the most honest documentary I have come across with every detail laid out without adding controversial stories to sweeten things up. This is very motivational. Nice work.

@Cyborg_Lenin 2 года назад

Well the guys actions lead to nu-metal, so im surprised he isnt in music prison. Guess he was pardoned because he was so good.

@LysergiCoyotl 2 года назад

This movie title is crazy though - Rick Rubin was basically the most famous and well-known producer in his hey-day (hardly 'invisible'!?) and also it is so disrespectful to call him hip hops greatest producer. just no.

@kvrdi3859 2 года назад

Picture

@kvrdi3859 2 года назад

Picture

@mrsapplez2007 2 года назад

Absolutely agree

@prodqrn 2 года назад

"its more emotion and heart work than it is head work." that's a line that really moved me in a way I cant explain.

@blankowvsingt 2 года назад

Emotions are primitive expressions of humans who are not familiar with the art of loosing

@gracie99999 Год назад

💯

@nathanlehoux9498 Год назад

As much as I'm enthralled by the subject of this bio, I'm just as - if not more - enthralled by the masterful production and narration you provided for this incredible upload. Triple claps, man. Absolute excellence.

@earlymorninstonedpimp 11 месяцев назад

My favorite Rick Rubin moment was when the Red Hot Chili Peppers (my favorite band) was about to release their new studio album, Blood Sugar Sex Magik, in 1991. Anthony Kiedis wrote this song about his struggles of trying to get rid of drug addiction. This was also just 3 years after the tragic death of a founding member, Hillel Slovak. Kiedis wrote a poem about how he felt with all this awful turmoil in his life. The song title comes from when he was fucking around with gangster and drugs instead of spending time with people who really trusted him, his friends and family. Kiedis wasn’t even willing to show the poem to Rick Rubin, but Rubin insisted and thank god he did because it is one of the most beautiful songs I’ve ever heard, and honestly, in my opinion, one of the most beautiful songs ever. The chorus is the mantra I play in my head every day to just keep moving on in life. To correct past failures and mistakes and appreciate what you have in life. Thank you Red Hot Chili Peppers and Rick Rubin. This song has made me a better person. I don’t ever wanna feel like I did that day Take me to the place I love, take me all the way

@jdjenny 11 месяцев назад

Everything you said💥⛓️💥and why I’m here.

@oliverdennis3115 2 года назад

Btw guys I can’t recommend Rick’s podcast enough, I listened to him and Kenny Beats talk about the origins of Hip Hop for 2 hours and didn’t get bored a second.

@mediamafire5796 2 года назад

How to get it?

@oliverdennis3115 2 года назад

@@mediamafire5796 it’s on Spotify, called Broken Record.

@bihcalishroomatybshonuff7776 2 года назад

Love Kenny Beats! Haven’t heard that name since I used to spin his records way back!

@GarbagePerson578 2 года назад

@@bihcalishroomatybshonuff7776 he's got a really big channel on RU-vid also, his "the cave" series is dope.

@oliverdennis3115 2 года назад

@@chon.nk.7550 I’m saying I can’t recommend it enough, as if I could recommend it enough, I’d be limiting how much I recommend it.

@macuser1232 2 года назад

That outlook on how Rubin gave Mac another 4 years just hits me in the feels so hard. It’s really true. We should be thankful for that.

@turboshellllc5876 2 года назад

Self Care is my favorite album of his.

@DoubleDownDawn 2 года назад

@@seanwan30 I haven’t seen the video yet but I would guess Mac Miller

@emilioleon6040 2 года назад

@@seanwan30 A rapper

@kristopherminette8354 2 года назад

Thank God for that!!!

@shanec4494 2 года назад

@@seanwan30 yeah, he overdosed a couple years ago now.

@rileyspiller Год назад

This was a incredible mini-docu. Well done, Soulr. Thanks for your hard work on this.

@bryguytheYguy Год назад

I just wanna say how incredibly well done your documentary videos are. You have a way of compiling the footage mixed with the story telling that really captures the essence of the subject matter. Well done! One of the best on RU-vid that's for sure! And this kind of work is what makes RU-vid great.

@dumbasses_R_us 2 года назад

As someone who grew up through the 80s and 90s on a steady diet of metal and rap, I can't thank Mr Rubin enough for producing so much of the music I lived for. That Def Jam logo on the back of the cassette tape was a guarantee of quality (along with the Parental Advisory, Explicit Lyrics sticker on the front.😁)

@martinkuliza 2 года назад

As one who came up through the 70s, i agree

@konstantinov 2 года назад

@@martinkuliza Yes, because Rick was the one guy on the scene who had the GOOD SENSE to make records sound like the 70s --- like people playing instruments in a room, not like the dominant 80s production crap around. And he encouraged bands like Danzig, Masters of Reality and The Cult to embrace a classic rock sound. Really, the roots of "stoner rock" begin here.

@martinkuliza 2 года назад

@@konstantinov i agree

@SuperFlowback 2 года назад

Absolutely true

@Facts-Over-Feelings 2 года назад

@Kj16V 2 года назад

I came across this video about a guy I'd never heard of, who started a label I wasn't particularly interested in, plus a label I never knew existed, with a bunch of artists I didn't care about - and ended off listening intently to the entire half-hour. What an amazing guy.

@Facts-Over-Feelings 2 года назад

@Leopardv8448 Год назад

I love discovering new people i favor documentaries cause it's real life I learned alot about him

@Dabedeys Год назад

Incredible! Thanks for creating & publishing ❤

@Jacob-ht7im Год назад

This is a great biography. Thank you for taking your time and creating this. Rick Rubin is God's gift to music. This video shows why and how he made it. He has an infinite level of talent, and is incredibly humble. Legend.

@jona.427 2 года назад

1:52 "He doesn't play any instruments" 1:59 In 2007 Rick told Esquire magazine, "I don't know anything about music" 4:33 "Soon he was playing guitar in his own punk band called, "The Pricks" - 1981 So my question is; Is he a musical genius who denies being a musical genius by denying his deep understanding for music? Or, did he just forget that he plays instruments?

@pearce05 2 года назад

Well, there is a difference between playing guitar tabs and knowing about music.

@hobbs12cats 2 года назад

Isn't a guitar a instrument or is it just a tool...

@mrsoshadabaadman 2 года назад

This young man means well. But youth has him stumbling.

@buckodonnghaile4309 2 года назад

You didnt need to know anything about music or be able to play guitar in a 1981 punk band.

@beatrizgaspar6697 2 года назад

If you knew anything about punk you would know that some of its bands had guys that didn't know how to play their instruments, they just faked it i guess (sid vicious comes immediately to mind)

@KenobiStark1 2 года назад

That System of a Down Toxicity album was another level and blew my mind when I was younger. It broke a mold, which is what he does.

@d1p70 2 года назад

Fuck me. That was him too?!! Just the ultimate dude, man...

@KidneyFailureGaming 2 года назад

@@d1p70 Rubin produced all the albums in their discography. He is a god.

@TheSideProject 2 года назад

@@KidneyFailureGaming ALL THE ALBUMS? I literally thought he produced Toxicity

@KidneyFailureGaming 2 года назад

@@TheSideProject nope! all the way from their debut album to Hypnotize, its all him.

@TheSideProject 2 года назад

@@KidneyFailureGaming literally amazing

@krisfleischer7467 Год назад

It’s impressive how Rick just has this natural knack for music.He loves what he does that’s why he is so successful

@higginsisaac Год назад

I feel like I never end up watching these kind of long-form RU-vid mini-docs all the way through. By the time this one ended I didn’t even realize it was 30 minutes. Really awesome content

@osvaldogutierrez4073 2 года назад

“Rick Rubin is not a producer . He’s a Reducer “ - YE

@blandchip8053 2 года назад

That's actually Rick Rubin's thing. He used to put REDUCED BY RICK RUBIN on his records.

@flush_entity 2 года назад

@@blandchip8053 I think thats what Kanye was going for, a joke and a reference. Layered.

@chronic2001n 2 года назад

@@flush_entity exactly

@jaydoe647 2 года назад

Damm because he's wack?

@GrayGamer889 2 года назад

@@jaydoe647 no bcuz yo mama wack😍

@samod7550 2 года назад

"He didnt play any instruments" "He soon was playing guitar in his own band.." Huh?

@shabut 2 года назад

when he startefd...

@mariokartman10 Год назад

I wasn't aware of the positive influence Rick Rubin has on the music industry and world. Great video and beautifully told, I am definitely implementing many of his ideas, insights and theories into my life. Rick is an icon and role model to me.

@beerman204 9 месяцев назад

I'm a 75 year old super stud new to this channel. I really appreciated this video...I learned so much about Rick in a way I had not before....thank you.

@tylerdiaz3692 2 года назад

I think no matter what field Rubin ended up in (if he didn’t go into music production) he would’ve had an immense impact on it. He’s such a soft soul it’s beautiful.

@r0b 2 года назад

rick rubin is my idol. great video too!

@uishpaku 2 года назад

hey rob

@CaveDDECanem 2 года назад

Ice on my neck water is wet!

@ABELXDAYA 2 года назад

Hey Rob,fancy seeing you here

@thatguy8854 2 года назад

Yo can I talk to you for a second?

@reallyrealraven 15 дней назад

I just finished "The Creative Act," then immediately read it again. Wonderful

@justineking5643 Год назад

Rick Rubin is exactly my sort of person. I really get some of the things he says. Heaps of respect to RR for not (or appearing to not) be limited in the way he lives by prevailing mors social pressure & conform . Which is so rare and can also be incredibly challenging in these days of the super-*compliance with

@alex.garrett 2 года назад

damn hearing mac talk about himself needing to get his shit together.... reminder to appreciate those around you who inspire you while they have you and you have them

@CRASS2047 2 года назад

He doesn’t just produce hip hop, that’s unbelievable. I saw him in a video for Angus and Julia Stone - Grizzly Bear. He produced that whole album. He is an absolute Jedi with artists

@silverthereaper4949 2 года назад

wtf? Good to know, will dive more into that then

@EDMandPLUR Год назад

holy sht this is one of my favorite albums and i didnt know this until right now

@zeppelin0110 Год назад

I really didn't know much about this man but this documentary is incredibly well produced. Well done.

@kmills2606 Год назад

You should watch Shangri La on RU-vid. It's a 4 part on Rick.

@XphilyskaterX Год назад

"Rick Rubin showed me transcendental meditation" - Miller Mac

@LieLikesMusic 2 года назад

3:20 Post Malone if he lived through the 80s and stayed sober.

@mosquerajoseph7305 2 года назад

Lol

@pnpem 2 года назад

looks more like a Pre Malone to me

@JadonCarewYT 2 года назад

@@pnpem💀

@lucidotw 2 года назад

i think he would've grown a quicker addiction in the 80's tbh

@RealNostalgic 2 года назад

spot on ahaaa funny AF legit cant unsee

@talhakhan-ht6hj 2 года назад

im so proud to be a producer, even tho i haven't gotten anywhere in this journey, even tho I've made very little money from it, even tho i still have a long way to go I'm just proud that i posses this skill of creating something so amazing called music. even if i die unsuccessful i wanna keep making music forever.

@jude3426 2 года назад

“even if i die unsuccessful i wanna keep making music forever.” bars. and i feel the exact same way. it’s for the soul and nothing else.

@synthesizedsimurgh2127 2 года назад

Keep making music man! The feeling of creating something from the scratch is otherworldly.

@ttt7337jjj 2 года назад

That’s true success right there, rlly. The secret in life is to be able to be passionate,

@Phantomsnothere 2 года назад

Couldn’t of said it better

@ocielmartinez2129 2 года назад

This is true passion🙌🏽

@paulbyrnesrmt2929 8 дней назад

More a spiritual music therapist than a producer. Amazing how many he's worked with but how little he knows of music theory or recording etc.Still, so many came to him and got results. A humble guru

@idolatrystudios Год назад

This was a great video. Thank you for putting it together!

@lubbl1234 2 года назад

Rick is amazing! I did not know about him. He's so inspiring!

@maniac50ae14 2 года назад

Sir Mix A Lot said that when he took the ruff recording of Baby Got Back to Rick, Rick looked at him and said, "Your life is about to change forever". He said rick made some tweaks and some add ons to the track and it was a instant hit and because of the money that track still makes to this day his quality has been the same every since its release

@NXSProductions 2 года назад

Shit he might be unknown to most of today's youth, but us OG's definitely remember him from his days with the Beastie Boys, then taking Jay to the next level, and working with a who's who of pretty much every conceivable genre you can fathom. Dude's a legend.

@saviofernandes87 2 года назад

True Dat!!!

@grby_albrt1563 2 года назад

I think, if some of the youth who would like to do a thing that will stay in a culture, will be remembered, Rick Rubin is the guy to make it happen no matter what, if there is shit to reduce, Rick Rubin is the guy to reduced

@nmcgunagle 2 года назад

Best thing he ever did was to leave def jam

@KenshoBeats 2 года назад

Ya mane, we din’t forget

@themaggattack 2 года назад

@@grby_albrt1563 For real! I need to learn from this great guru reducer. I need to Rick Ruben my life!

@johnnylee4226 Год назад

simplicity is a gift in the era of complexed society these days and this man has been running laps around novadays producers. we need more of these kind of influencers whom focus on the core of the art of music instead of chasing income.

@gracie99999 Год назад

well personally im question income since i ain’t getting nun..and we do gotta eat..the thing is im not using anything other the iphone

@samber8706 Год назад

damn this was great man props to all involved in editing this together

@hmslf 2 года назад

"the head comes in after to look at what the heart has presented" this is poetic af

@JustClaribel 2 года назад

Rick maintains the purity of music as an art. He brings these artists back to the reason they started in the first place by removing the meta of being a CeLeBrItY. He is an enlightened individual

@IamAJoe 2 года назад

And brings the destruction of audio quality

@highd12 2 года назад

I’m glad he’s grown since his time with The Beastie Boys, he was not a good person to them pushing out one member, a woman with his desire to make the band a frat act, then tried to get Mike D out of the band as well. The fact that they left him and def jam right after License to Ill. Really does say a lot who he used to be.

@TheJerbol 2 года назад

@@highd12 lotsa speculation there bruv

@highd12 2 года назад

@@TheJerbol most of this stuff is widely known.

@shanec4494 2 года назад

@@highd12 Naw

@GillianRice Месяц назад

I’ve just found your channel and I’m obsessed ! Thank you for the quality content ❤

@Victoria-Monique Год назад

I LOVE how the doctor told him to meditate. In these days! This doctor was in on Rick becoming the legandary-est of legends. Thank you for this wonderful account of his greatness

@obrecht72 2 года назад

Great work Soulr. Rick Rubin: The master class at succeeding by helping others succeed. We need more world leaders to be like Rick.

@Facts-Over-Feelings 2 года назад

@gracie99999 Год назад

no joke..maybe musician should do politiks and let’s see politicians do muaoc🤓

@obrecht72 Год назад

@@gracie99999 hehe he.. Wait what?

@thepervertedmonk2353 2 года назад

21:26 Rick coaching jay on his biggest song of all time, while jay hasnt the slightest clue whats going on is the coolest shit

@MatthewGamble Год назад

Really well put together. Fascinating. It’s incredible his ability to show up for people. He seems like a master coach, as in his ability to ask questions and active listen.

@cyberlingbot3d896 Год назад

Realistically these unknown producers make 99% of all the music these days and the artist takes all the credit having done none of the real sound engineering.

@gracie99999 Год назад

well i mean the way i see it is they are the fave of it and no big deal really.. more important would be credit for the band

@ToddBangz 2 года назад

Probably one of the most inspirational and essential videos i've EVERY watched on RU-vid hands down! Wow... Thanks for this awesome production. The absolute best 34 minutes of my career life.

@youngdelfa 2 года назад

EVERY

@ToddBangz 2 года назад

@@youngdelfa let me guess… aspiring English teacher when you GROW UP? Oh wait… you proofread RU-vid comments as a hobby huh 🤔. Great job finding mistakes. Hope you own the ones you make in your own life too. That’s true growth.

@youngdelfa 2 года назад

@@ToddBangz calm down big guyy

@fatweirdo4894 2 года назад

@@ToddBangz this is the best 34 mins of your career?

@ToddBangz 2 года назад

@@fatweirdo4894 uh sure

@Kawsaki 2 года назад

3:20 I like how Rick Rubin was born a full-sized adult with beard in 1963. JK, this guy is awesome

@maximilianwejc2283 Год назад

Incredible work on this documentary! You really managed to scrap the best bits of Rubin's work. So glad I stumbled upon this

@SofatCantsigndocuments Месяц назад

Your videos are just the right length and just the right amount of editing thank you

@brendanlee5188 2 года назад

Hearing Mac was really cool, "you got your shit together, you're still alive" hits pretty hard

@TTyT85 2 года назад

Mac's music takes me to a place I didn't know existed. No explanation, boggles my mind.

@musamusashi 2 года назад

Not the greatest hip hop producer, but surely one of the greatest producers of all times, unique in his vision.

@reimourrpower9357 2 года назад

facts. Rick is a great producer with a minimalist hands-off approach. Top Hip Hop producers: *Pete Rock, Madlib, J-Dilla, Q-Tip, Ye, Dr. Dre, Primo, Mantronix, Neptunes, ...*

@allcityg1352 2 года назад

DILLA MADLIB ALCHEMIST

@derrickrogersmukunya9377 2 года назад

@@reimourrpower9357 Take Madlib off that list.. straight up shameless!!

@ericbogar9665 2 года назад

@@reimourrpower9357 The best hip hop producers to me are Dre, Diddy, Timberland

@gregj6648 2 года назад

@@reimourrpower9357 He's arguably the greatest. If we're going by timeless hits that are the most played throughout hip hop, especially by DJ's at parties, in battles, and the DMC, no other producer is close to Rubin. He produced 5 of the most played hip hop bangers of all time, that all have tremendous energy due to his signature sound, and will probably last as long as humans exist. Dre, Kanye, and Swizz Beats are for sure contenders, with Premier, Timbaland and the Neptunes deserving honorable mention ... but most people don't get high enough to be into Dilla or Madlib, Pete Rock and Q-Tip didn't make anything that doesn't sound dated (which is what gives TROY timeless charm though), and Mantronix made electro (obv wouldn't be a contender anyway). Not sure how "minimalist" fits at all either. Rick Rubin's signature sound is detailed big drums that have a live sound to them but are compressed and super punchy, with different great fills at the end of every 8 bars and frequent use of turntables to alter the drum kit sounds. Can't do work like that with no hands.

@carsonwilliams4590 Год назад

Such an inspirational and vulnerable figure, with an approach to his work that we can all learn from. Rick’s philosophy towards life isn’t just applicable towards being a better creative. It applies to being a better human being. Thank you for making this video!

@StephenFasseroMusic Год назад

Dude, thank you for making this video. Absolutely beautiful. So inspiring. Just recorded something I'm super pumped on for the first time earlier tonight...this is like fuel on the fire.

@simonpentwyn 2 года назад

Lessons in his approach, that can be applied to any art form. I am a painter and this was very enlightening.

@actionfaction2558 2 года назад

Right, in life in general.

@DavidSouth187 2 года назад

“Rick Rubin showed me transcendental mediation.” Mac Miller - Grand Finale

@chuckscott1974 Год назад

The narrative you're able to create is on point my dude

@querecep Год назад

wow! what a fantastic video. you can tell a lot of passion was put into the making of it. thank you 😊

@pabragal 2 года назад

This is my favorite video of yours so far. You really delivered. And learning so much about this iconic human was incredible. Truly inspirational, thanks Jake!

@texasnyghtmare 2 года назад

Rick and Kayne working together was probably an amazing thing to witness

@princebanini Год назад

This short film or documentary is just simply beautiful. Just watching Rick talk relaxes me a ton.

@XDVansKidXD Год назад

Nicely done! I love the narration on this and the quoted moments. I am taking lots of inspiration from this.

@alisonnatai2582 2 года назад

So basically... he's a wizard

@SilenceTheDJ 2 года назад

The man is a legend, and if I could record with anybody it would be him. I met him once 20 years ago when he was scouting a band that I was the roadie for, he walked into the venue unknown and unannounced. I recognized him, but barely anyone else did. Without calling him out, I asked him what he thought of the band, he said something about liking their energy or vide or something like that and that was it. I told the band after the set that he was there. They ended up signing with Epitaph.

@kendalhendrix8490 Месяц назад

the conversation between andre 3000 and rick rubin is so cool to hear after listening to andre 3000's jazz album.. it's cool to hear andre 3000 say that the wind just blows a certain way that led him to this jazz album. magical seeing his integrity flow through artists

@sebastiancabot3378 Год назад

I will say this, Rick has tuned in and helped several bands. His personal experience and touch are unexplained but he's the best in the business. The Red Hot Chili Peppers were like many bands good but became great with Rick in the mix!!! Thanks Rick