Rickenbacker Guitars Factory Tour: Model 330 Construction 

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you are going to laugh at this but, I got so absorbed into the process that when the guy with the razor blade was scraping the paint, at some point I instinctively blew at my phone's screen...

This comes across as a much more likable company than Gibson, More honest , More transparent. Comments like "no magic here" from the CEO makes me like RIC and they seem to be conscience of the environment.

Very nice: To give a mic and a chance to a homeless to visit some good places to get a job.

its refreshing to see that Premier Guitar is actually addressing the homeless crisis in America by hiring this guy

Incredible to see how much hands on skill it takes to make these Rickenbacker Guitars. I'm never going to query the prices from here on.

Whenever I see a line of guitars at a factory, I think, aw come on, just give me one. You wouldn't even notice, would ya?

Interviewer looked like he stayed up all night watching 'The Simpsons' and sniffing glue. Not much respect shown to the owner of this great company.

glad to see a CEO who knows what goes down in the trenches

The factory managers job looks like the easiest job in the world. He makes it seem so strenuous...

I love the cottage industry feeling they have there at the Rickenbacker factory. It doesn't seem like a huge faceless concern, more a small bunch of friends making sure their product is the best it can possibly be. I'm also impressed by the hand finishing and the craftsmanship that's involved. They're an expensive guitar but the sound and quality is unquestionable.

Just got my first Rickenbacker 4003 this week and I love it!! Thank you Rickenbacker for the great basses and guitars!! Keep supporting American companys!!

Loved the look & sound of Rick basses since first hearing the late Chris Squire of Yes

I do own a 4003, (and love them) but right at the end JH says, "I think this one's going to be a good one"... John, at these prices mate, they all should be good ones!

Ric is one of the few guitar makers left that really does it right! Brilliant job, keep up the awesome work!

These guys are a American company,100%. Made in the USA with pride,love it!!!!!!

Rickenbacker is a company that does it right. Hard not to be impressed with their commitment to their guitars, but also to their holistic processes and philosophies that are rare in this day and age. I have all the respect in the world for these guys!

Let's place this in perspective. Some of the most significant and unique sounds in musical history have been attributed to Rickenbacker, Inc. A classic American company with many skilled artisans, who continue to contribute musical enjoyment to the world... whether you are a player, or listener.

I worked in the wood shop on the swing shift there in Santa Ana for most of 1975 while going to University of California Irvine. Besides the CNC machines cutting bodies, the old place really doesn't look as though it's changed at all. One thing I might advise if one were to considering purchasing a Ric: Occasionally, a slip of a chisel, an out of line cut, an overly aggressive bit of filing (or the like) would occur after quite a few hours had put into a guitar. Some wood dough, a wood patch and some glue, a shim, whatever, and then a big "B" would be drawn on- telling the paint shop "Paint it Black!" or some other opaque color. There were a few nasty screw ups mickey moused together, but mostly they were "Oh SHIT!" moments. Not critical, but noticeable enough to you wouldn't want it visible, Only the best were finished in "Mapleglo" or "Fireglo". So, give a black 4001 a closer inspection before paying all of the money for it. Great instruments.

My buddy bought a 360 sometime ago. I remember holding it and thinking that it had the most beautiful fit and finish I had ever seen on a guitar. Played and sounded wonderful.